1. International Environment – Trade, Globalization
11th of December

2. Globalization Marketing products and services around the world
Increasing world merchandise trade
Big Emerging Markets (BEMs)
Disposable income level
International wants and desires

3. Why global marketing is imperative
Saturation of domestic markets
Emerging markets
Global competition
Need for global cooperation
Internet revolution
The Internet adds a new dimension to global marketing
E-commerce retailers gain substantial savings by selling online

4. The production possibilities frontier
Australia can produce either 100 Agricultural products or 50 electronic products
Malaysia can produce either 40 agricultural products or 50 electronic products.

5. World Output The need to specialize!
When countries specialize world output increases.

6. Comparative advantage.
The ability of a country to price a good at a lower opportunity cost than another country.
The ability of a country to produce a good using a fewer resources than another country.
Absolute advantage.

7. Another Comparative vs Absolute Advantage Example
Assume that both France and Italy have enough resources to produce either wine or cheese, but not both.
France can produce 20 units of wine or 10 units of cheese.
The opportunity cost of each unit of wine, therefore, is 10 / 20, or 0.5 units of cheese.
The opportunity cost of each unit of cheese is 20 / 10, or 2 units of wine.
Italy is able to produce 30 units of wine or 22 units of cheese.
Italy has an absolute advantage for the production of both wine and cheese
its opportunity cost for cheese is 30 / 22, or 1.36 units of wine
the cost of wine is 22 / 30, or 0.73 units of cheese.
Because France's opportunity cost for the production of wine is lower than Italy's, it has the comparative advantage despite Italy being the more efficient producer.
Italy's opportunity cost for cheese is lower, giving it both absolute and comparative advantage.

8. Free trade vs Fair Trade
Free Trade – The flow of good and services between countries without restrictions.
Fair Trade – a county should only reduce its barriers to entry if the other country does not have some sort of “unfair competitive” advantage. And also provided that the other country also reduces its trade barriers.
Type of protections
Embargo
Tariff
Quota

9. Common arguments for protection
The infant industry argument
New domestic industries need protection because it is not yet ready to compete.
National Security argument.
A nation should not be dependent on other countries for defense.
Employment argument.
Job increases in protected industries.
Cheap foreign labor argument.
Other countries have cheaper labour, it is difficult to compete.

10. Free Trade Agreements
ASEAN – Association of South Eastern Asian Nations
EEC – European Economic Community
NAFTA – North American Free Trade Agreement.
APEC – Asian Pacific Economic Cooperation.

11. Advantages of Free Trade Agreements
1. Increased economic growth. The U.S. Trade Representative Office estimates that NAFTA increased U.S. economic growth by 0.5% a year.
2. More dynamic business climate. Often, businesses were protected before the agreement. As a result, these local industries risked becoming stagnant and non-competitive on the global market. With the protection removed, they have the motivation to become a true global competitor.
3. Lower government spending. Many governments subsidize local industry segments. When these are removed after the trade agreement, those funds can be put to better use.
4. Foreign direct investment. Investors will flock to the country, adding much-needed capital to expand local industries and boost domestic businesses. It also brings in much needed U.S. dollars to many formerly isolated countries.
5. Expertise. ​Global companies have the expertise to develop local resources, especially in mining, oil drilling and manufacturing.
They provide free training, in essence, to local businesses.
6. Technology transfer. Free trade allows local companies access to the latest technology and business practices from their foreign partners.​ More jobs. As local economies grow, so do job opportunities. Many provide job training as well.
Source:

12. Disadvantages of Free Trade Agreements
1. Increased jobs outsourcing.
2. Theft of intellectual property. Many developing countries don't have the same protection for patents, inventions, and new processes as the United States and the laws they do have aren't always strictly enforced
3. Crowd out domestic industries. Many emerging markets are traditional economies that rely on farming for most employment. These small family farms can't compete with subsidized agri-businesses in the developed countries.
4. Poor working conditions. Multi-national companies may relocate jobs to emerging market countries that don't have adequate labor protections.
5. Degradation of natural resources. Emerging market countries find their timber, minerals and other natural resources depleted as the multi-nationals move in.
6. Destruction of native cultures. As development moves into former pristine areas, indigenous cultures can be affected as local peoples are uprooted and often killed.
7. Reduced tax revenue. Without import tariffs and fees, many smaller countries must find ways to replace that revenue.
Source:

13. Supply and Demand for foreign exchange.
When the SL Rupee is low or depreciates.
Sri-Lankan goods and services will cost foreign consumers less.
Foreigners will buy more SL products.
For Sri-Lankans foreign products become more expensive.
When the SL rupee is high or appreciates.
SL goods will cost foreign consumers more.
Foreigners will buy less SL products
Sri-Lankans will buy more foreign products.

14. 4 shifts in supply and demand of a currency.
Taste and Preference.
Relative Incomes
Relative Price levels
Relative Real Interest Rates
Depreciation – A fall in the price of one currency relative to another
Appreciate – A rise in the price of one currency relative to another.

15. Brexit UK’s exit of the European Union is known as Brexit.
52% of England voted to leave
UK will invoke article 50 in March 2017 which would mean that in 2 years (2019) they would leave.
So why is this important?
What happened in Italy?

16. American Politics 3 branches of government Number of States – 50
Judicial
Legislative (House + Senate)
538 House Representatives
100 State Senators
Executive (President)
Number of States – 50
How did Trump become president? What are the economic ramifications of this?