1. HOSPITALITY INSTITUTE FOR SUSTAINABLE DEVELOPMENT
INTERGRADATION OF THEORY & PRACTICE A PROPOSED MODEL PRESENTATION FOR BEST SUSTAINABLE TOURISM THINK TANK IV
JAMES HOLLERAN, Ph.D.
EHL-HISD
HOSPITALITY INSTITUTE FOR SUSTAINABLE DEVELOPMENT

2. THEORY/PRACTICE INTERGRADATION
PRESENTATION AGENDA:
EHL:
Who we are
The tourism curriculum (Theory)
Hospitality Institute for Sustainable Development (HISD):
What is it
Key program activities (Practice)
Proposed Intergradations:
Sustainable Tourism Course
Other Curriculum /Program Activities

3. THEORY/PRACTICE INTERGRADATION
A few comments before beginning:
Not a research project
Limited applications
Project recently initiated
Evaluation assessment criteria yet to be developed

4. THEORY/PRACTICE INTERGRADATION
Ecole Hoteliere de Lausanne
First hotel school in the world
1,300 students from more than 70 countries
Associate, Bachelor and Master degrees
Multi-National Accreditations
Over 5,000 Alumni – great track record

5. THEORY/PRACTICE INTERGRADATION
The Tourism Curriculum:
BOS (Bachelor Of Science) Program in Hospitality Management:
4.5 semesters / Semester Based Program
Two internships
Bi-lingual (F/E)
Heavy course loads
Tourism Courses:
BOS 5 (Fifth Semester):
International Tourism (45 CH)
BOS 6:
Sustainable Tourism (Environmental Awareness & Eco-Tourism) (45 CH)

6. Hospitality Institute for Sustainable Development
A group of Interdisciplinary hospitality faculty (planning, design, architecture, law, tourism, engineering, operations, marketing, IT, research, etc.), with the support of EHL administration, staff and students share a common goal- to move the hospitality sustainability agenda forward

7. EHL-HISD Mission
To support the hospitality industry through the development of improved policies, practices and procedures, as well as improved economic environments, so as to ensure a more sustainable future for the industry itself and for the communities in which it works.
To provide EHL students with new opportunities to develop their interdisciplinary understanding and a keener awareness of the value of sustainable development.

8. Hospitality Sustainability Focus on Property Activities
Output
Input
Waste
CO2
Solid
Liquid
People
Staff
Customers
Utilities
Water
Energy
Supplies
Given
Business model generates limited profit margins
Consolidation & growth are key drivers
Stakeholder value & S.T. profitability are critical

9. EHL-HISD DESTINATION TEAM FOCUS

10. THEORY/PRACTICE INTERGRADATION
Over-view of Proposed Model
BOS 6 Sustainable Tourism
Paired Research Project Fall/04
Greening the Curriculum Project Spring/05
Misc. Applications:
Graduate Students – Green Globe
BOS 7 SBP – Compass Group
Student Internships
Property Team Applications
SMILE Project

11. Phase 2 Phase 1 Ecole Hoteliere de Lausanne Learning Department
Hospitality Institute of Sustainable Development
BOS
Curriculum
BOS 6
Sustainable Tourism
BOS 5
International Tourism
BOS 4
Green
Internship
BOS 7 Student Business Projects
Property Based Programs
Destination Programs
Stakeholder Relationships
Forum Sep 04
Model Pilot Test: Urban Centers
Sep 05
Conference
Phase 2
Phase 1

12. THEORY/PRACTICE INTERGRADATION
Stakeholder Relationship Forum:
Paired Research Project
Forum Participation:
Table facilitation team
Supportive research function
Pilot Test – Data Analysis Support

13. Selected Driver or Issue Selected Stakeholders:
Government regulations and incentives
Eco-labels
Greening supply chains
Destination competition
CSR agendas
Etc.
Hospitality Operators
Selected Stakeholders:
Destination Governments
Media
NGO’s
Destination management/marketing organizations
Hospitality suppliers
Finance and insurance companies
Labor organizations
Selected Research Model
Sustainable Practices Related to Key Objectives
Destination
Selected Research
Model
SUSTAINABLE TOURISM PAIRED RESEARCH
PROJECT

14. THEORY/PRACTICE INTERGRADATION
Pilot Testing Stakeholder Partnership Models:
Preliminary Research on tourism trends/issues
Table Setting & Facilitation Support
Report Development

15. THEORY/PRACTICE INTERGRADATION
Misc. Applications:
Graduate students:
Administrative support/employment
Green Globe initiative
BOS 7 SBP – Planned benchmarking studies with Compass
SMILE – Fund Raising & Annual Conferences
Property Team Initiatives
Student ‘Green Team’ Internships

16. THEORY/PRACTICE INTERGRADATION
Summary Remarks:
Essential linkage between student and faculty learning as part of EHL-HISD Mission
Key is making the Learning as ‘REAL’ as possible providing guidance needed for future professional and personal decision making
Support the debate over fundamental issues (climate change) and introduce alternative arguments
Help students see the complexity and the linkage between Hospitality, Tourism, Destinations and Sustainability and implications to Hospitality Operations