6. DISCLAIMER:
We have many lenders on the call and each have their own Social Media policy, so please be sure to check with your compliance department on your Social Media policy.

8. Why is Social Media Important?
In the US, we spend 906 million hours/month on social networks
Find your customers where they live
Community feedback, unbiased, builds trust

9. Your Website is the Hub Facebook Twitter LinkedIn Website Blog YouTube
E-Newsletter

10. Website = Credibility Social Media = Authenticity

11. Social media shortens the sales cycle by 40%
Know, Like & Trust
Social media shortens the sales cycle by 40%

12. Tools for the Consumer
60% of research about a product or a service takes place before interacting with the company

13. Tools for the Consumer
37% of evaluations about a company stem from conversations on social media

14. Social Proof
A psychological phenomenon where people assume the actions of others reflect correct behavior.
Driven by the assumption that other people possess more knowledge than you.

15. 3 Goals for Social Media Get found online (SEO)
Build relationships with clients & prospects
Showcase your expertise & boost credibility
Drive traffic to your website
2. get in front of your target audience
3. Spotlight your expertise, thought leadership

16. Memorable Stories
Add value
Raise questions
Get people talking

17. The Right Mix 40% original (Tell Your Story)
50% curated (Become a Resource)
10% promotional (Drive Action)
Pushing a sale can drop consumer trust by 50%

18. The Social Media Savvy LO
Be deliberate w/ your posts (Tell Your Story)
Post valuable content (Become a Resource) Mortgage coach Rate watch News/Blog (or use LinkedIn blog)/VIDEO
Promote HB classes/testimony (Drive Action) Wine/Wisdom and HB Classes Client appreciation events
Pushing a sale can drop consumer trust by 50%

19. The Social Media Savvy LO
Pushing a sale can drop consumer trust by 50%

20. The Social Media Savvy LO
Pushing a sale can drop consumer trust by 50%

21. The Social Media Savvy LO
Pushing a sale can drop consumer trust by 50%

22. Pushing a sale can drop consumer trust by 50%

23. The Social Media Savvy LO Checklist
(1) Profile (tell you story here) (2) Pictures (what are you sharing/posting) (3) Stream (would you like this person?) (4) Content (generate conversation) (5) Engagement (gotta be a friend to have friends) (6) Make noise (get tagged by clients/realtors)
Pushing a sale can drop consumer trust by 50%

24. The Social Media Savvy LO Who I Follow
(1) Gary Vaynerchuck (2) Grant Cardone (3) Tom Ferry (4) ET – Eric Thomas, the hip-hop preacher (5) Dan Green (6) Kristin Messerli (7) Rate Watch (daily) (8) MC Top Producer coaching calls (Tues) (9) Reuters
Pushing a sale can drop consumer trust by 50%

25. Pushing a sale can drop consumer trust by 50%