2. Tourism – Delivering on Potential Evolution of Shangri-La in Sri Lanka
Cover Slide

3. Government / Culture & Stability
Key Criteria
Government / Culture & Stability
Tourism Potential
Brand Awareness
Potential Issues
Investment
Asset Opportunity
Land & Asset Value
Economic Growth
Tourism contribution
to GDP.
Low cost of
construction.
Economic Outlook &
GDP forecast
Political Outlook
Stable transition
of power.
Ease to do business with.
Tax Incentives and competitiveness
Land Opportunities. Tourism zones.
Human Resources ability to get professionals on the ground.
Tourism investment attractive to high quality brands.
Tourism Growth.
West to East.
Flights / Air Access & Infrastructure.
Brand suitability.
China Market potential.
PR Effect – positive / negative.
Human Resources Issues / Challenges.
Monetary Financial Issues.
Service / Reputation.
Asset Opportunity
GDP - forecast to increase 6% per annum leading to increased investment.
Government
GDP increase by 6% per annum.
Ease of business - Red tape and working solutions
Tourism Potential
Growth million visitors Cambodia 5 million).
West to East - Targeted tourism at far East.
Tourism
Southern highway and Matala airport.
Potential Issues
Exchange rates, monetary controls, taxes.

4. Unique Potential of Shangri-La Sites in Sri Lanka
Shangri-La’s Hambantota Resort & Spa
First major international hotel to access Southern Coast.
First Class Airport.
Potential of Highway Access.
145 acre land site hotel with complete facilities, golf, families, recreational.
Shangri-La Hotel Colombo
First major international chain to open in several years.
Multi purpose site with hotel / retail and apartments.
Superb location – in early and able to build brand before entry of other major brands.
Synergy with Hambantota city and resort.

5. Shangri-La Hambantota

6. Shangri-La Colombo

7. Tourism, Infrastructure & Logistics Service/Human Capital
Future Challenges to Fulfill Our Potential
Tourism, Infrastructure & Logistics
Product / Promotion
Bandaranaike (CMB) airport terminal facilities – expansion needs.
Utilisation plans for the Mattala (HRI International airport.
Development and implementation of an aggressive plan for Sri Lanka.
Development of purpose built cruise infrastructure at multiple Sri Lankan ports.
Development of a modern Convention & Exhibition to rival other regional destinations – Phuket, Doha, Brisbane.
Upgrade completion of the Southern Highway to Mattala.
Incentives that encourage more international accommodation brands to invest in Sri Lanka.
Improvement of public transportation in metro-Colombo.
Consumer – Unmet Needs
Service/Human Capital
The ETA Tourist and Business visa solution is fantastic. Costs to be comparable to competing destinations.
Consumption taxes are already significantly higher than most competing destinations.
Sri Lanka is blessed with 8 UNESCO World Heritage sites.
Tour operator / travel agent models may need to adapt.
The Chinese tourist is delivering much needed occupancy to Sri Lanka.
Retail – need to attract brand names.
Security – to keep a continual focus.
Entertainment / recreation – outdoor opportunities – Singapore.
Luxury – move to a higher yielding market – service needs.
Dining – recognize brands to be allowed access.
Development of Sri Lanka – Hotel Schools, overseas experience.
Professional expertise and guidance – VISA’s.
Incentives for training.
International brand standards and higher yielding markets.
Tourism
2. LCC and Charter arrival gateway.
3. To drive increased arrival from legacy and LCC Carriers.
4. To attract more cruise ships to region.
5. Transportation logistics within metro-Colombo would also need to be addressed.
6. And national rail network.
8. Pedestrian, taxi, bus & Rail.
Product
3. Critical that the service experience and deliverables are world class.
4. Industry a broader channel strategy to meet the needs of new consumers must be adopted.
5. Needs to be converted to higher yield.

8. ස්තුතියි.