1. Women’s Sports & Economic Impact of College Athletics

2. Women’s Sports Fastest growing market
Prior to popularity focus for women was on marketing jewelry, clothes, women’s products
Tremendous growth with women’s sports
Basketball, Soccer, Golf

3. History of Women’s Sports
1981 NCAA gave official support to women’s sports.
Title IX requires that schools, which receive federal funding, provide equal opportunities for members of both sexes

4. Football Games – Town Commerce
Hotels booked for games
Restaurants
Malls
Gas Stations
Souvenirs
Stadium Concession

5. Sponsorship Generates Revenue for college
TV & Radio Make Money from Ads
Corporations become affiliated with Quality Products

6. Fiesta Bowl History
$918,762,000 in economic impact for Arizona in 32 years.
837,000 out of state visitors
Over 25 million viewers for 2002 game.