1. Sports and Entertainment Marketing Categories of Sports
Section 3.2

2. Four Major Categories of Sports
Amateur
High school
College
Professional

3. Amateur Sports
An Amateur athlete is a person who does not get paid to play a sport
High school
College
Recreational player

4. Amateur Sports
Communities have youth leagues, senior leagues, and other athletic organizations

5. Recreational Sports Peewee league AAU Youth Leagues
One of the biggest and oldest amateur sporting organizations
Established to encourage children and adolescents to explore sports that they may not otherwise have the opportunity to play
Youth Leagues
Boys and Girls Club
YMCA

6. High School Sports Community enthusiasm
NFHS: National Federation of State High School Association
Set guidelines and make sure that students benefit from a balanced educational and athletic experience

7. High School Sports Regional Considerations Southern States: Football
Central States: Hockey

8. College and University Sports
Many people consider collegiate sports to be more competitive than professional sports
Larger Universities offer wider range of sports
Ohio State has the largest budget for athletics

9. NCAA Sports NCAA: National Collegiate Athletic Association
Governs college athletics and oversees important decisions pertaining to athletics
Regulates all collegiate athletics

10. NCAA To keep schools on the same level playing they created divisions
Division I, II, or III
Based on student population
Financial stability
Player ability

11. NCAA One of the most marketed Division I sporting event
Division I Men’s Basketball Championship
March Madness!

12. Professional Sports
Professional Athlete: an athlete who has the will and ability to earn an income from a particular sport
Paid by team or organization
Also paid through endorsements

13. LeBron James Signed 3 year $12.96 million deal
One year option of $5.8 million
7 year $90 million endorsement deal with Nike
$10 million for other endorsement deals

14. NCAA Activity
The NCAA regulates college teams and athletes. View its website to answer the following questions
Write your answers on the back of your notes
Write down three rules for college athletes
Find out when the NCAA began and why
What is the NCAA clearing house?

15. Other Categories of Sports
Section 3.2 Continued

16. Olympic Sports
According to legend, the ancient Olympic Games were founded by Heracles (the Roman Hercules), a son of Greek god Zeus
The first games were held in 776 BC in Olympia Greece
The only event was a run of 192 meters or 210 yards

17. Olympic Sports
Several years later, other events such as discus, javelin, jumping and wrestling were added
In 393 AD Roman emperor Theodosius I abolished the Games because of their pagan influences

18. The Revival
More than 2,500 years later in 1890, a young Frenchman named Pierre de Coubertin began the revival of the Games
He organized a meeting with 79 delegates
They represented 9 countries
Organized a committee to plan the games

19. The Revival
In April of 1896, Athens was chosen for the revival of the Olympic Games
Contestants were not chosen by nation
Athletes traveled at their own expense
Events included pole vaulting, sprints, weight lifting, swimming and more
Approximately 300 athletes from 13 countries participated

20. Present Day Olympics The Olympic Goal
To contribute to building a peaceful and better world by educating youth through sports practiced without discrimination of any kind and in the Olympic spirit, which requires mutual understanding with a spirit of friendship, solidarity and fair play

21. Present Day Olympics Problems Terrorist attacks Illegal drug use
Boycotts

22. Making Money
During the 1984 Olympics in Los Angeles, the International Olympic Committee allowed 43 corporate sponsors to sell “official” licensed Olympic products
The 1984 Olympics became the first Games to make a profit! ($225 million)

23. The Amateur Rule
Prohibited professionals from competing in Olympic events
Overturned in 1986
Formation of the US men’s basketball team
The Dream Team
Michael Jordan
Magic Johnson
Larry Bird

24. Paralympics
In 1948, Sir Ludwig Guttman organized a sports competition involving Word War II Veterans with spinal cord related injuries
Now an international event
Olympic style events for athletes with disabilities

25. Special Olympics
Eunice Kenney Shriver organized the First International Special Olympics
Soldier Field, Chicago, IL
Started because she ran a day camp for people with disabilities
Now, in more than 150 countries world wide

26. International Sporting Events
The Wide World of Sports
Developed by ABC
Weekly TV show that brought unusual sporting events into homes
Wrist wrestling from Petauma CA
Cliff diving from Mexico
Figure Skating from Czech Republic

27. International Sports
Soccer (Football)
Tour de France
Cricket
Rugby

28. Women’s Sports Title IX to Present Title Nine
Law the bans discrimination in schools that receive federal funds
Number of women who participate in school sports has increased
Before women would not receive scholarships to play sports
Today female athletes receive $212 in scholarships

29. Women in Sports
Amateur and professional sports organizations have taken substantial steps to involve women in sports
Formation of WNBA
Lisa Leslie
Sheryl Swoops

30. Extreme Sports
Sports that involve nontraditional, daring methods of athletic competition
Skateboarders
Rollerbladers
Stunt Bikers
Snowboarders
Development of the X Games