1. Integrated Automation and Billing Solution
SWSOFT GLOBAL HOSTING SUMMIT 2006
Integrated Automation and Billing Solution
Doug Johnson, Oleg Shaikhatarov
June 1, 2006

2. HSPcomplete Background
development started in Singapore
Virtuozzo needed management tools
Create and manage VPSs
Application templates
Billing, monitoring
focus on hosting providers
First customer: Usonyx
June - HSPcomplete 2.0
Reseller features
Payment gateways
Packaged solution

3. HSPcomplete Background
Plesk integration begins
Combination of shared and VPS hosting
September - HSPcomplete 3.0
Integration with SiteBuilder
International focus
2005 – HSPcomplete growth
SiteBuilder, SWsoft KA Integration
Providers in 35 different countries
Multi-lingual notifications
International domain names
Bank transfer payments
2006 – Expansion and growth

4. HSPcomplete Principles
Providers need an easy-to-deploy automation solution
Integrate all systems
Deliver all common hosting services
HSPcomplete requirements
Completely integrated solution
Works out of the box
Revenue generation is part of a control panel’s job
Upgrade users directly from maintenance screens
Equip administrators with marketing messages and promotional tools

5. HSPcomplete Functional Architecture
Provider Control Center
Reseller Control Center
Customer Control Panel
Customer Storefront
Extended Systems
30+ Domain
Registrars
Firewall & Load Balancer
50+ Payment
Gateways
Hosting Servers
Management Servers
Web Site
Builder
Web
Hosting
&
Webforward
Hosting
VPS
Hosting
Dedicated &
Co-location
DNS
Service
Extended Systems
Monitoring
Help Desk
Accounting
Online store
CRM
Ext. Applic.
DataBase
Distributed Storage

6. HSPcomplete Business Benefits – Cost Savings
Costs and Prevention
$3 / customer / month
Reported cost for a large, well-known service provider to complete routine tasks that are automated by HSPcomplete
Includes: changing passwords, adding / deleting mailboxes, updating contact information, managing mailbox sizes, monitoring storage, answering questions such as “Is my service ready yet?”
$2 / customer / month
Reported cost for a large telecom carrier to manually create bills and process checks
5% of revenue
Reported cost of uncollectible revenue without a fraud checking system like that provided in HSPcomplete
$2,000 / month
Reported online advertising cost of a medium size hosting provider
HSPcomplete provides tools for up-selling customers

7. HSPcomplete Business Benefits – Increased Revenue
Revenues and Retention
$25 to acquire each customer
Reported acquisition cost per customer
HSPcomplete automatic renewals and rapid provisioning improves customer retention by up to 5% per year
10% revenue increase
Amount of money service providers can make by making upgrades easily available to their customers
HSPcomplete provides upgrade capabilities directly from the customer control panel
6 extra months of revenue
Internally developed solutions can take 6 months to 1 year to deploy
HSPcomplete deployment can be completed in 2 weeks

8. HSPcomplete in Production – eApps – Rick Lingsch
About eApps
eApps is a premier provider of managed hosting services specializing in mission critical web applications using Tomcat and JBoss Java application servers, relational databases, and other advanced technologies
Offering consists of VPS and dedicated, no shared
Service and support is demanding for these users
We package many of our applications ourselves
eApps decision to automate
Needed “ERP” system to meet aggressive growth plans
Standardized technologies and business processes
Wanted vendor dedicated to hosting industry
Implemented HSPcomplete as sole platform in June 2004

9. HSPcomplete in Production – eApps – Rick Lingsch
eApps – Looking ahead
Doubled revenue since June 2004
2,500+ VPS customers on HSPcomplete (and growing)
HSPcomplete foundation will help us:
Deliver new and improved offerings
Grow revenue faster than headcount
Virtuozzo and HSPcomplete Integration Benefits
Self service functions allow customers to do more, without our help
Billing integration allows us to deploy services quickly
Support staff effectiveness is maximized through standardization and Provider Control Interface

10. HSPcomplete 3.3+ PRIORITIES
Do What Customers Want
Effective tracking of feature requests
Product community
Get feedback on early stages
OPEN with OPEN FUSION
Impossible to implement everything
Modular design and documented API
Easy accessible samples and documentation
International ready
Automate providers in 40+ countries
From solid markets like US and Germany to South Africa, Korea and New Zealand
Improve quality and usability
Better QA process and longer release cycles
Simplify interface and make it standard
Improve scalability
Automation is needed to help you grow
More customers means more load
Dedicated team working on architectural improvements and optimization

11. What’s new in HSPcomplete 3.3
SOAP API
Standard XML-based API
Language and platform independent
Can be called from remote server
SDK with docs and samples
Customization techniques with samples
Plug-ins how-to with samples (payment, anti-fraud, promo, domain and dns)
Migration toolkit
SOAP API reference
PHP shopping cart-like online store
Based on SOAP API
Can be installed on remote server
Can be used as a sample for creating any kind of shopping cart to plug into HSPcomplete

12. What’s new in HSPcomplete 3.3 (continued)
Improved Plesk/Virtuozzo/SiteBuilder support
Virtuozzo Zero-Downtime Migration (ZDTM)
Virtuozzo EZ templates (Linux) and .efd templates (Windows) management
Plesk Domain Aliases, Application Vault and Plesk Desktop management
SiteBuilder for Windows 3.1
Improved Domain/DNS services
Bulk domain registration
WHOIS privacy support
Unlimited TLDs/registrars with different pricing
Provide resellers with their own registrars setup
Many billing improvements
Complete set of billing reports
Move subscriptions between accounts
Cancellation requests management
Mass print PDF invoices and more

13. What’s new in HSPcomplete 3.3 (continued)
HSPcomplete management node clustering
Possibility to install HSPcomplete on multiple servers to handle 100,000s customers
Allows fault-tolerant setup with monitoring and load balancing
HSPcomplete Advanced Configuration Manual included
Integration with 3rd-party helpdesk systems
Kayako SupportSuite and Cerberus Helpdesk integrated
Integration based on SOAP API
Integration with Varilogix
Prevent fraud using automatic calling system
Improved User Interface
Improved browsing efficiency
Hide/show search and action bars
Export to Excel from any listing

14. HSPcomplete 3.3 Beta - DEMO
Demonstration of Beta features

15. HSPcomplete Roadmap 3.3 Beta 3.5 Beta 4.0 Beta 3.3 GA 3.4 Beta 3.4 GA
June July Aug Sep Oct Nov Dec Jan Feb Mar Apr May June July
Q3’06
Q4’06
Q1’07
Q2’07
Q3’07

16. HSPcomplete Roadmap
Please contact for an updated HSPcomplete roadmap slide.

17. HSPcomplete 3.4 (OPEN FUSION)
Plesk Control Panel
Virtuozzo Power Panels
HSPcomplete
Control Panel
CP PROXY
Customization
Modules
3rd party
Application
Panels
OPEN FUSION Panel

18. Thank you for your attention.
Wrap up and questions
Thank you for your attention.
Contact information:
Douglas Johnson ,
Oleg Shaikhatarov