1. By: Sucy Su Moon Mu Rebecca Wu Elaine Yin Kodi Gullickson

2. Overview History Current Profile SWOT Analysis Global Market
Present & Future
SWOT Analysis
Global Market
Competitors
Industry Analysis
Recommendations
Short & Long Term

3. History 1938 founded in Taegu, Korea 1951 Samsung corporation created
Hospitals
Insurance
Newspaper
1969 Samsung Electronics incorporated
Samsung Industrial Era

4. History Continued 1980-1989 Entered technical Marketplace
Aerospace
R&D
Global Stage
New Management Era
Digital Frontier
2000-present Pioneering the Digital Age

5. Current Profile Three stars Imagine the Possibilities
Employs 138,000 People, in 100+ Countries
Samsung Electronics Revenues Topped $89.5 billion
Invest 9% into R&D

6. Current Profile Continued
Wireless handsets
PDA telecommunications
Teamed up with AT&T
BlackJack II Smart Device

7. Future Profile 3 Guinness World Records Samsung E848
SGH-U100
SCH-B600
SGH-Z370
Samsung E848
Beijing 2008 Olympic Games
Teaming up with Giorgio Armani
Television & Mobile Phone

8. SWOT Analysis Strengths Opportunities Weaknesses Threats
Strong Market Position
Expanded Business Portfolio
Strong Top-Line Growth
Opportunities
Growing Mobile Phone Sales
Weaknesses
Capital Expenditure
Threats
Consolidation of the Telecom Industry
High Electrical Prices
Competition

9. Global Market “Machine Sea Tactical” NO.2 Mobile Phone
Technical, Fashionable, Smart System
16-35 Consumer Group
Global
Middle & High-end market US
High-end
Now global
Low-end

10. Low-End Products
C188
China
$70
C140
India
$57

11. United States Market Biggest market Low Cost
Production
Totally Control by operator
Purchase Order5,000,000;8,000,000

12. Advantages & Disadvantages
Design
Personalities
High-end market
Disadvantages
Corporate imagine
Prefer Sony-Ericsson
Imitate Blackberry
Blackjack
BlackBerry
BlackJack

13. Recent Innovation Outlook “Upstage ” $149 Long Way
Double-Sided Music Phone
$149
3 months later $80
Outlook
Long Way
NO. 1 Mobile
Phone Brand

14. India’s Market 6,000,000 Nokia & Motorola increase input Samsung
Occupy market
Future
Samsung
Complicated
Low-end products
Relatively high-end influence

15. China’s Market 1992 Production base and R&D center Close relationship
Operator
Harm profits of the factory’s
Manufacture→ Design
Operator→ Deliver Service

16. Competitors
Nokia
Motorola
Iphone
Gphone

17. Nokia Founded: Nokia, Finland (1865) Headquarters: Espoo, Finland
Revenue: € billion (2006)
Net income: €4.306 billion (2006)
Employees: 112,913 (Sept 2007)

19. What has Samsung done towards the advantages of Nokia?
Nokia’s Advantages
Customer loyalty
The huge market share
What has Samsung done towards the advantages of Nokia?
Occupy Asian market
Improve quality

20. Motorola Founded: 1928 Headquarters: Schaumburg, Illinois, USA
Revenue: ＄41.2 billion (2006)
Net income: ＄4.578 billion (2006)
Employees: 66,000 (Dec 2006)

21. Why Samsung can rise above Motorola?
Good design
Lots of additional function
Good at sale strategy

22. Iphone & Gphone

23. Industry Analysis Changes Previous Now Huge profit Brutal competition
Price war
Channel war
Small business may be kicked out

24. Industry Analysis Continued
Development Tendency
Low price
Fashion and thin shape
Multi-function & High technology
GSM
Samsungs Mobile Phone Industry
Good design
Developing quickly
Culture difference

25. Short-Term Recommendations
Avoid similar products
More products for low extreme market
Do more with functions while not relying on shapes

26. Long-Term Recommendations
Focus Corporate Culture
Encourage Creation & Innovation
Advocate “Green Products”
Reinforce Products & Consumer Group
Consider Talent as a Vital Factor

27. Long-Term Recommendations Continued
Pay Attention to Diversity of Staff
Training
Develop the Diversity of Products
Transfer the Managerial Authority to External Talent
Adjust Capital Structure

28. Any Questions?
Thank You!