1. Innovation and Impact The IJPC Database:
The IJPC Database is the heart of the IJPC Project.
A Demonstration
Welcome to the 2009 IJPC Database with more than 71,600 entries on journalists, public relations practitioners and media in films, television, radio, fiction, commercials, music, cartoons and other aspects of popular culture.

2. The IJPC Database is now a Filemaker database
The IJPC Database is now a Filemaker database. It is sent out with the titles alphabetized.

3. You can also access the database chronologically
You can also access the database chronologically. Year “1” includes all references BC.

4. You can easily scroll through the centuries
You can easily scroll through the centuries. In the 17th century, plays dominated the database.

5. Most of the major and minor 19th century authors included many journalists in all of their fiction.

6. In the 1930s, movies started to dominate the IJPC Database.

7. In the 1970s, television programs started to show up in the database.

8. You can alphabetize the entire database by titles – we have several hundred titles with “deadline.”

9. A Art
C Cartoon (Animation)
CB Comic Book
CC Commercials
CS Comic Strip
D Non-Fiction Print-Internet (Documentary-News-Sports)
DF Non-Fiction – Non-English Speaking (Doc-News-Sports) DM Non-Fiction Films (Documentary-News-Sports) DR Non-Fiction Radio (Documentary-News-Sports) DT Non-Fiction Television (Documentary-News-Sports)
ER Early References
G Games (Video, Board, Card Games)
H Humor (Jokes, Cartoons, Humor)
M Movies (the second largest grouping)
MF Movies – Non-English Speaking
MS Movie Script
MT Movies Made for Television and Miniseries
MTF Movies Made for TV/Miniseries – Non-English Speaking
MUS Music (Songs, Compositions)
N Novels
NJ Novels – Juvenile
NM Novels – Mystery
NR Novels – Romance
NS Novels – Sports
NSF Novels – Science Fiction
NW Novels – Western
P Plays – Dramas
PO Poetry
R Radio
RS Radio Soap Operas
SM Short Stories – Mystery
SS Short Stories
SSF Short Stories – Science Fiction
SW Short Stories – Western
T Television (the largest grouping)
TF Television – Non-English Speaking
TS Television Soap Operas
A Art
C Cartoon (Animation)
CB Comic Book
CC Commercials
CS Comic Strip
D Non-Fiction Print-Internet (Documentary-News-Sports)
DF Non-Fiction – Non-English Speaking (Doc-News-Sports) DM Non-Fiction Films (Documentary-News-Sports) DR Non-Fiction Radio (Documentary-News-Sports) DT Non-Fiction Television (Documentary-News-Sports)
ER Early References
G Games (Video, Board, Card Games)
H Humor (Jokes, Cartoons, Humor)
M Movies (the second largest grouping)
MF Movies – Non-English Speaking
MS Movie Script
MT Movies Made for Television and Miniseries
MTF Movies Made for TV/Miniseries – Non-English Speaking
MUS Music (Songs, Compositions)
N Novels
NJ Novels – Juvenile
NM Novels – Mystery
NR Novels – Romance
NS Novels – Sports
NSF Novels – Science Fiction
NW Novels – Western
P Plays – Dramas
PO Poetry
R Radio
RS Radio Soap Operas
SM Short Stories – Mystery
SS Short Stories
SSF Short Stories – Science Fiction
SW Short Stories – Western
T Television (the largest grouping)
TF Television – Non-English Speaking
TS Television Soap Operas
The “Type” Column can be alphabetize so a researcher can isolate each type of media: Art, Cartoons, Comic Books, Commercials, Non-Fiction (and non-English speaking Non-Fiction), Games, Humor, Movies (the second largest group including non-English speaking Movies), Music, Novels, Plays, Poetry, Radio, Short Stories, Television (including non-English speaking TV programs).

10. “Format:” If something is written in this column, it means it is a part of the IJPC Collection. If the column is blank, it means it is not in the IJPC Collection, but it still may be possible to find it.

11. You can alphabetize the database by “Author
You can alphabetize the database by “Author.” Almost every novelist or short story writer includes journalists somewhere in their fiction.

12. The “References” column is a catch-all column including specific episodes of TV programs, series of books, country of origin, adult material and other reference information important to the researcher.

13. The “Comments” column includes as much information as known about a given entry. The first line is always the occupation of the principal journalist involved giving a researcher an instant snapshot of what’s available by occupation if this column is alphabetized.
It can be valuable to see in an instant how many entries involve Advice Columnists or TV Reporters or African-American Journalists. While alphabetizing this column is not superior to Search, it can offer a quick look at what’s available in the database by occupation.

14. An example of how the Database works. Looking up a film, “Deadline U.S.A.” you can immediately see the year, type, format, author and other reference material for that particular entry.

15. The “Comments” lists the principal character (the editor), his name, the actor playing him and the newspaper he works for as well as a summary of the plot and a listing of every journalist who appears in the film along with the actor who plays him or her.

16. Innovation and Impact The IJPC Database: A Demonstration
You may search the entire database by a name or a word – i.e., “Clark Gable” or “Gossip Columnist” or “Pulitzer Prize.” The IJPC Database will create a complete list for you from any specific word or phrase.
Filemaker will organize your search by year or title or any combination.

17. If you scroll down you will see there are about 200 references to Gossip Columnists. Here is a sample page.

18. The Image of the Journalist in Popular Culture (IJPC)
A Project of the Norman Lear Center
Annenberg School for Communication
University of Southern California