3. What is ?
Launched in 1999
Born in Napa Valley
100% Web-based
Customer & order centric
All channels, Single database
Accessible anytime, anywhere
Winery DTC software is our 100% core competency

4. WHO IS OUR TYPICAL WINERY CLIENT?
eCellar is a mature platform for wineries serious about DTC
Multi-channel DTC sales channels (e.g. TR, Club, Online)
2, ,000 annual case production
Annual DTC revenue of $1 Million - $30 Million
Has 3+ non-connected systems wanting to combine into one, e.g.: POS, Web, Campaigns, Reservations, etc
Has changed DTC software vendors 2-3 times over last 8 years

5. Tasting Room / Hospitality
Wine Club
Web / Online
Telesales
Marketing / Communications
Events
Accounting
Shipping
Consultant
Wholesale

6. Tasting Room / Hospitality
Wine Club
Web / Online Telesales
Marketing / Communications
Events
Accounting
Shipping
Consultant
Wholesale

7. May 13, 2015

8. Ultra-Premium wine brands potentially affected70
Ultra-Premium wine brands potentially affected

9. Consumers potentially affected
250,000
Consumers potentially affected

10. Credit cards potentially exposed
400,000
Credit cards potentially exposed

11. Actual cash cost to MLN, Inc.
$520,000
Actual cash cost to MLN, Inc.

12. How our clients did post data breach…
First Year Wine Club subscriber loss less than 1.5% of annual total
A 1-2% response rate from notified consumers – mostly positive
Average hard cost to each brand in 2015: $6,000
Very low/no fraud event – very few call-ins alerting winery of fraud on their card

13. Data Breaches in the wine industry: The Risk is REAL!

14. Like de-risking your winery providing responsible service: de-risk for data!

15. To protect you and your winery
8 Things to Do
To protect you and your winery

16. #1 Hire a QSA

17. Are they PCI Validated? Get their AOC
#2 Ask Your Vendor
Are they PCI Validated? Get their AOC

18. Validates PCI Compliance & protects you
#3 Cyber Insurance
Validates PCI Compliance & protects you

19. #4 Monitor Permissions

20. #5 Manage Endpoints
Systems & People

21. #6 Avoid Phishing Attacks

22. #7 Eliminate Card Data at Rest

23. #8 Use EMV/P2PE Technology

24. Paul Thienes, Founder & CEO of eCellar
THANK YOU!
Paul Thienes, Founder & CEO of eCellar
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