1. MfgTraining, Inc. May 25, 2000 Shravan K Goli Sam Hall Ahmed A Hudda
Campbell Mathewson
Chris Roark

2. The Problem No single destination for manufacturing training
Training providers fragmented
Over 5000 companies worldwide
Providers only have access to limited markets
Many medium-sized companies do not maintain in-house training departments

3. Market
Corporate e-Learning market is poised to explode – expected to grow to $11.5 billion by 2003
Vertical Markets – manufacturing, financial services, retail/wholesale distribution, professional services and transportation/communication/utilities (TCU) – expected to spend in excess of $5 billion
Use of off-the-shelf training tools decreasing (IDC)

4. The Target Market “Manufacturing”
Large and Medium sized business in manufacturing
$ 1 Billion was spent on continuing education in manufacturing (excluding IT and Soft Skills) in 1999
Estimated to grow at 15.9% per year until 2004
Captured segment as Continuing Education Units essential in maintaining certification
E.g.: Quality control training content suitable for online delivery and self-paced study
Manufacturing organizations like SME, APCQ, ASQ are seeking to partner with us

5. THE Manufacturing Training Destination

6. Products and Services
B2B eLearning networks in specific vertical segments (Manufacturing) – aggregate providers and offerings
ASP – hosting for eTraining providers
Complete eTraining solution for businesses – for both intranet and extended enterprise needs
Value Add Services – great personalization, multiple delivery methods based on open standards, learning communities, reporting, tracking, reminders etc
Conversion services and tools for converting offline content to online content, upload tools based on open internet standards
Future :- Catalog provider to all eLearning portals, cobranded eTraining market places, global markets like India, China – localized delivery and partnerships

7. And now for a demo...

8. The Competition  Click2Learn TrainingNet Advanced Online MfgTraining
Depth of Offering 
Focused
Targeted Segment
Personalization
Training Management
Ratings
Conversion Services

9. Value Proposition For Businesses For Providers For Strategic Partners
Targeted to their industry segment
Great personalization, ease of use – anytime anywhere, depth of offerings
Extended enterprise – essentially we help increase their ROI in employee and customer training
Synchronous (real-time interactive) and asynchronous (self-paced, anytime, anywhere) learning modes
For Providers
Targetted demographic
Increased reach
Rapid development and time to market
For Strategic Partners
Value add for their services.
First mover in the vertical space – THE brand in vertical eTraining Networks

10. Distribution Distribution Phase 1 Trade Associations
Industry associations in manufacturing sector like SME, ASQ
Leverage association’s reputation to quickly build credibility with members
Association would get a cut (5%) of revenue generated by members
Partnerships
Training providers
Ecommerce portals like Vertical Net, Onvia
Professional consulting companies like Andersen, KPMG
Affiliate Programs
Alliances with localized providers in various global markets
Distribution Phase 2
Direct Market`ing
Training purchasers at corporations via direct sales force

11. Why we win?
No one concentrates on the depth of offering within the manufacturing segment
First Mover Advantage in manufacturing
Move aggressively to partner with trade associations to build up critical mass of customers and lock out competition

12. Revenue Model Transaction Fees – Obtained from provider
Subscription Fees – Obtained from businesses to provide integrated tools for managing e-training usage
Conversion Fees – Consulting services to help port content online. Provided for both businesses and providers
Other sources of revenue
Value added services to businesses – co-branded training site
Content and catalogue provider to other sites

13. Financials

14. The Plan Phase I – Go Live Phase II – Entrench
Initial offerings such as Safety, Quality Control, etc.
Provider Aggregation
Key Customers – Early adopters
Phase II – Entrench
Businesses – Customization, Communities
Build depth in offerings
Conversion services to port offline content to online (possible partnership opportunity)

15. The Plan Phase III – GET BIG FAST Phase IV - Evolution
Extend offering to other segments within manufacturing
Research extending offering to other vertical markets
Phase IV - Evolution
Technology to provide content delivery to multiple mediums
Possible expansion to other vertical segments (TrainingVortal)

16. Exit Strategy IPO Merger 36 to 48 months after launch
– Strategic partner like Vertical Net
Competitor like Click2Learn.com or other broad based training network
Training Network