1. Philosophy of Jogglee:
F I R S T C R E A T I V E N E T W O R K
What is Jogglee?
- the world’s first creative network service and website providing to creative people around the world a place to joint meetings, online cooperation, sharing created works and active trading with their works
- its purpose is to allow creative people to make full use of their creative potential regardless of age, gender, territory or art direction and participate in processes and outcomes associated with
- in addition to traditional forms of internet trading brings new business opportunities
- primary target group are people creating in entertainment (startpoint is the segment of music), secondary target group is the professional as well as the general public
Philosophy of Jogglee:
Be the right place for creative people to make creation
and cooperation easier, online and without limitations.
The creative people are individual components connected
by Jogglee at joint creation of – work.

2. Why Jogglee? 1. the creative potential is limited and unused
F I R S T C R E A T I V E N E T W O R K
Why Jogglee?
1. the creative potential is limited and unused
- for example in Czech Republic and Slovakia is about people*, who are active in music industry
- further are inactive because of time, economic or family reasons
- from total potential of creative people is getting space in the medias about 500** only - which is 0,2% !!!
2. easily available, without limits, brings new opportunities
- available 24/ 7 for all users anywhere in the world – individuals and groups
- free in the basic form and allows users to fully implement even from home
- provides a ready to use platform, legislative background, legal protection and new technologies based on „cloud creating“
- allows online cooperation of users
- as the first brings users the opportunities to fully deal with themselves and their works – all in one place
3. business in entertainment (especially in music industry) is moving to the internet
- in the next 5 years will internet take a dominant role in the music industry trading (replacing radios)
- new stars will be based on internet environment
- the key players in the music industry will become the rights holders of the music content placed on internet
4. this type of network does not exist yet
- after the social networks it will be the next step in internet evolution
- current trend in teamwork is an online cooperation
* In CZ and SK: groups playing foreign repertoire ( abroad)
groups playing own repertoire registered on Cz/ Sk music portals
authors registered in collecting societies
performers registered in collecting societies
8 000 singers applying for Superstar TV show
** In CZ and SK: only 50 artists get played simultaneously
in biggest mainstream radios

3. 1. 4. 2. 5. 3. 6. World’s first Why is Jogglee different ?
F I R S T C R E A T I V E N E T W O R K
Why is Jogglee different ? 1.
FOCUSED ON CREATIVE PEOPLE 4.
FULL VIRTUALIZATION OF EXISTING
PROCESSES IN MUSIC INDUSTRY 2.
ONLINE COOPERATION IN
THE CREATION 5.
SCOPE AND SCALE OF BUSINESS 3.
COVERING CREATIVE POTENTIAL
IN ONE PLACE 6.
UNIQUE SPECIAL SERVICES
World’s first

4. Who is Jogglee network for ?
F I R S T C R E A T I V E N E T W O R K
Who is Jogglee network for ?
Music
-composers
-lyricists
-arrangers
-vocalists
-instrumentalists
-remixers
-DJs
-sound engineers
-bands
Movie
-writers
-editors
-cameramen
-directors
-actors
-makeup artists
Advertising
-copywriters
Dance
-dancers
-choreographers
Art work
-graphic designers
Web
-designers
Photo
-photographers
People interested in music
fans
listeners
Internet portals
Skype
Paypal
iTunes
Audioscrobbler
Amazon
Mobile operators
AT&T
T-mobile
Telenor
Vodafone
Sound studios
Film studios
Production companies
Casting companies
Sound & lighting
Movie equipment
Stage equipment
Laser equipment
Software
Hardware
Publishers
Record labels
Distributors
Agencies
Promoters
Collecting societies
Producers
Managers
Medias
Advertising agencies
Companies
Movie studios
Radios
Broadcasters
Software (office, audio, video)
Hardware
Equipment (audio, video, musical instruments)
Office equipment

5. What Jogglee network offers ?
F I R S T C R E A T I V E N E T W O R K
What Jogglee network offers ?
New possibilities of self-realization
New working relationships
New working opportunities
New working platforms
Current technologies
Removal limits (time, place, age, gender, genre..)
Internationality
Free space for presentation
Free space for creation
Easy access
Legislative background
Legal protection
Opportunity to turn-key creation
Opportunity to hire collaborators
Direct access to professional public
Place for trading the rights
Mediation contracts with third parties
Place for promotion
Direct access to public
Growth prospects
New artists
New content
-downloads, charts, news
-streaming (audio a video)
-job possibilities (testings, castings etc.)
New clients
New users
New content
New place for presentation
New platforms for software products Opportunity to present new products
Direct contact with the target group
Opportunity to test new products
New business opportunities
New clients
New talents
Verified artists
Verified content
New contracts
New artists
New authors
New business opportunities
Place for existing catalouge
Place for promotion
New business opportunities
New clients
Opportunity to present new products
Opportunity to test new products
Direct contact with the target group
Wide creative potential – ready for turn-key
-commercials (video, audio, slogans, lyrics)
-background music, jingles
Specialized electronic services
- radio testings, castings, product testing

6. Why the creative potential is the primary target group ?
F I R S T C R E A T I V E N E T W O R K
Why the creative potential is the primary target group ?
- without it nothing would arise from what we see, hear, or read via the medias (no song, no movie, book, advertising...)
- it is the starting point, the beginning of the business chain, to which it will gradually connect more articles
- holds the primary rights which are the basics for the business in entertainment
generates huge intellectual value, which we can participate by suitably adjusting the parameters
broadcasters
publishers
movie studios
record labels
production companies
creative potential
collecting societtes
advertisers
distributors
medias
stores

7. FEES & SHARES X today's but tomorrow's ...
(special services)
CLIENTS
F I R S T C R E A T I V E N E T W O R K
Where is the business potential of Jogglee network ?
FEES
&
SHARES
1. paid interactivities between creators
personal contact
requires travel
2. international content with a big potential of future stars and hits
mail/
3. wide range of internal services
requires time
call
via phone or internet
4. high visit rate and paid interactivities with external entities
requires expenses
PUBLIC
composer
lyricist
sound
engineer
performances
songs
artists
bands X
stars
hits
CONTENT
vocalist
(other segments)
CREATIVE POTENTIAL
PARTNERS
instrumen-
talist
studio
DEALERS
LESSORS
(advertisers)
producer
arranger
PROFESSIONAL
(labels, col. societies, managers, etc.)
PUBLIC
today's
most commonly used means of communication and cooperation
(in music industry)
but tomorrow's ...
INTERNAL SERVICES
- storage, plug-ins, softwares
- representation (label, publisher, agency, etc)
- paid promotion
- paid advice (legal, tax, other)

8. F I R S T C R E A T I V E N E T W O R K
View of potential incomes for selected services in Jogglee network (per year)
The above services will be added a number of other incomes related to the music industry:
- Artists representation – label (phys. and dig. record sales), agency (concerts), licensing
Rights representation – authors, performers, producers (sales, airplay, advertising)
For example: Overview of incomes in the music industry in 2008 in EU (from sales and royalties only)
- physical sales (by IFPI) Eur
digital sales (by IFPI) Eur
royalties (by CISAC) Eur
Also incomes for specialized services:
- testings (7 radios in CZ and SK makes 4 large testings annually worth about Eur – a total of 2 mil Eur)
- castings
- turn-key creating ...

9. F I R S T C R E A T I V E N E T W O R K
Summary
Although the Jogglee creative network is completely new product in the internet environment in fact it is nothing else than transfer of existing processes in music industry (subsequently also in entertainment) into virtual form with the use and involvement of all participants in these processes – from authors, through dealers, to the public.
All this:
- with much higher availability for all participants
- with high effectivity of costs and incomes
- with a maximum range of use of available resources
in accordance with the interests of existing subjects in the entertainment industry
(They will either deliver their services and products to us or use some of ours, respectively we will be partners)
The result should be a functional model of a virtual international music (and then the entertainment) industry built on a huge multinational database of creative potential known under the name:
cool name
international
good philosophy
easy to use
natural demand

10. DEVELOPING & IMPLEMENTATION
F I R S T C R E A T I V E N E T W O R K
The basic plan – phases, timing
Eur
INPUT
point 0
PHASE 0
CORPORATION
1 – 2
months
Eur
- establishment
- corporate setup
1 – 2 months from point 0
PHASE 1
PLANNING & ANALYZING
- plans
- analysis
- concepts
- models
6 – 8
months
Eur
7 – 10 mesiacov od bodu 0
PHASE 2
DEVELOPING & IMPLEMENTATION
- programming
- marketing setup
- sale setup
- legislation setup
6 – 8
months
Eur
13 – 18 months from point 0
Eur
Eur
PHASE 3
OPERATIONAL
months
- pilot
- full
37 – 42 months from point 0
EXIT
42 – 60 months from point 0