1. Language Tricks
Advertisers use language tricks to persuade the reader to buy their product.

2. Language Tricks Sentence Fragments LOTS of Adjectives Alliteration
Metaphors, Similes, Personification
Imagery (all 5 senses)
Parallel Structure
Imperative Tense (“You” is the implied subject)
Comparatives

3. Parallel Structure Simply Orange
Never frozen. Never concentrated. Never sweetened.

4. Imagery
Fleecy* Extra Fresh provides your family’s clothes with outstanding softness and the scent of a fresh spring day
Aroma Therapy Calm Envelops your laundry with the scent of vanilla and honey lotus to calm your senses while it softens

5. Alliteration
Fleecy Fresh Air* has that fresh, fragrance your family loves with all the softness and static control you trust.
Packing peak nutrition into perfect meals is easier than you think
Purina Beneful Give your puppy a beautifully, beneful, beginning

6. Metaphors, Similes, Personification
Made with natural essential oils of lavender and ylang ylang, Fleecy Aroma Therapy* Relax allows you to put more well-being into your family’s laundry.

7. Sentence Fragments Satisfaction Guaranteed 0% Irritation
Honestly Simple

8. Imperative Tense “Snack Well” “Put the Treat in Treatment”
“Prepare to be floored”
“Don’t Put Your Gums at Risk”

9. LOTS of Adjectives
“Moisturizing formula leaves your skin feeling clean, soft and smooth”
“Real, wholesome, delicious ingredients”
“…with textured, dry sweeping cloths that trap and lock in fine dirt and dust”