1. For Link Management Group
Content Marketing
For Link Management Group
Vicky Glanville

2. What is Content Marketing?
The CMA's definition of content marketing is:
Content marketing is the discipline of creating quality branded editorial content across all media channels and platforms to deliver engaging relationships, consumer value and measurable success for brands.
It is not:
A Facebook page or Twitter campaign!

3. Why should I care about it?
Social Media
marketing
PPC
SEO
Web ads
Video PR
TV/Radio
Networking
Print
Blogs
Press advertising
Branding
Signs
News letters
White papers
Search

4. One of the most important steps in improving your site's ranking in Google search results is to ensure that it contains plenty of rich information that includes relevant keywords, used appropriately, that indicate the subject matter of your content.

5. Content Stats 2016
Content is seen by over 70% of UK adults every month, it should account for more than 20% of marketing budgets and take its rightful place at the heart of Digital Marketing. However, content without purpose is just noise (Contentini).
89% of all consumers use search prior to making a purchase. (Fleishman-Hillard)
76% of B2C marketers and 88% of B2B marketers use content marketing. (Content Marketing Institute)
76% of marketers are increasing investment in content marketing. (Curata)
51% of B2B and 52% of B2C marketers plan to increase their content marketing budget within one year. (CMI)
Every company, regardless of spend, is likely to see 3x higher ROI on inbound marketing vs. outbound (Hubspot)

6. How does it fit into marketing strategy?

8. Matching content types with marketing objectives

9. Hub and spoke

10. How can it be measured?

11. Measurement KPI’s

12. Content personas
Personapp.io

13. Content gaps

14. Planning for spontaneity

15. Based in Basingstoke Hampshire, Marketing Harmony Limited offers marketing consultancy and business coaching services in the South East region.
Founded by Vicky Glanville, Marketing Harmony offers:
Virtual Marketing Department – providing marketing expertise when you need it;
Business Coaching – developing yourself and your team to improve business performance;
Marketing Mentoring – training and mentoring so that you and your team can get the best from your marketing budget; and
Agency Management – helping you recruit and manage the agency that best suits your business needs.
Harmonising marketing, business and digital strategy

16. LMG knowledge share
1 hr consultation to review your marketing activity
2 page report with my findings – no obligation to continue with my services
Contact:

17. Any questions?