1. Matrix 120
November, 2016

2. Index Product Description Feature/Benefits
Target Industry - Applications
Models available
Cross Over with existing models

3. Datalogic Fixed Mount Reader Portfolio
MANUF
Automatic Warehouse
LOGISTICS
M300N
M410N
M450N
AV7000
M210N
Capability
Compounded value
STS400
Tires
DX8210
XRF410N
IMAGERS PORTFOLIO
DS8110
DS6400
DS6300
DS4800
DS2100N
DS2400N
LASER SCANNER PORTFOLIO
DS2200
OEM
M120
DS1500
TC1200
DS1100

4. SMALLEST IN SIZE, GIANT IN PERFORMANCE
Matrix 120 Highlights
SMALLEST IN SIZE, GIANT IN PERFORMANCE
The most compact industrial 2D imager in the market to fits any integration space
The smallest compact 2D imager with embedded Ethernet connectivity
Few models covering all the target application in OEM and Entry Level Manufacturing industry
Leading the market for Customer Ease of Use
Top Industrial grade in its class
Entry level solution of the most complete high performance industrial 2D imager range (Matrix Series) in the ID market

5. Value Proposition Canvas
CUSTOMER SEGMENT
Gain creators
Customer Gains
Ultra compact
Selectable focus
Complete range
Complete connectivity
Competitiveness
Easy Integration
Flexibility
Performance
Product and Services
Applications
Entry level manufacturing
Biomedical
Print&Apply
Matrix 120 Series
Solution cost
Integration problem
Many models needed
Easy Integration
Low cost of ownership
Easy to setup and maintain
Customer Pains
Pain relievers

6. Product Description

7. Matrix 120 Main Features Ultra compact dimensions for easy integration
Outstanding performance
Smart user selectable focus for high application flexibility
WVGA – 1,2MP Models
Wide angle model
Embedded Ethernet connectivity
Top Industrial grade
IP65, 0-45°C
Serial and USB on the same model
DL.Code for ease of setup
Xpress, Green spot and intuitive HMI for top ease of use
ESD Version
Polarized Version

8. Ultra compact industrial imager
45mm
(1.8”)
31mm (1.2”)
23mm (1”)
Serial + USB
Features
Ultra Compact dimension even on Ethernet model
Smart rectangular footprint
Smart cable angle exit
Ultra compact M12 connector
Lightweight
Benefits
Easy integration in every application even with reduced room available
Possibility to mount on robotic arms
45mm
(1.8”)
48mm (1.9”)
23mm (1”)
Ethernet

9. Outstanding reading performance

10. Outstanding reading performance

11. Outstanding reading performance

12. Outstanding reading performance

13. Outstanding reading performance
M120 MP – DM

14. Outstanding reading performance
M120 MP – DM

15. Outstanding reading performance
M120 MP – DM

16. Outstanding reading performance
M120 MP – DM

17. Outstanding reading performance
M120 WVGA – DM

18. Outstanding reading performance
M120 WVGA – DM

19. Outstanding reading performance
M120 WVGA – DM

20. Outstanding reading performance
M120 MP – C128

21. Outstanding reading performance
M120 MP – C128

22. Outstanding reading performance
M120 MP – C128

23. Outstanding reading performance
M120 MP – C128

24. Outstanding reading performance
M120 WVGA – C128

25. Outstanding reading performance
M120 WVGA – C128

26. Outstanding reading performance
M120 WVGA – C128

27. Outstanding reading performance
M120 WVGA – C128

28. Top Industrial Grade Electronics Food & Beverage Features
IP 65 protection and Operating Temperature 0-45°C for every industrial environment
ESD safe for application in the Electronic industry
Glass free protection window for application in the food industry
Benefits
Suitable for every industrial applications in the Manufacturing industry
Electronics
Food & Beverage

29. User Selectable focus for high flexibility
Features
External Smart user selectable focus setup with 3 pre-set focusing positions
Benefits
Flexibility in solving all the application with a single model
Easy to setup thanks to the preset focus position
Easy to setup and no need to open the product on the field exposing it to pollution risks
One model (in stock) for low cost of ownership
Perfect for Datalogic Distribution Channel

30. Complete Range for highest demand
WVGA
1.2MP
Features
WVGA for standard application
1,2 MP for high resolution code
Wide angle version* for contact reading
1D code model for best price/performance ratio
Polarized model for orthogonal mounting on reflective surfaces
Benefits
Outstanding flexibility for any application demand in the Manufacturing and OEM area
Easy integration in case of contact reading
High performance on reflecting surfaces
Standard Resolution
High Resolution
90°
standard
Polarized model
Contact Reading
Reflecting surfaces
*only on 1,2MP model

31. Complete connectivity available
Features
Serial (RS232 and RS422)
USB connection (up to bps)
Ethernet connection (10/100 Mbit/s)
5-30Vdc on board at the same time
2 Input + 2 Output
Benefits
Large flexibility for every connectivity needed
Perfectly suitable for OEM application
USB and Serial
5 or 30Vdc at the same time
Serial + USB
Serial + Ethernet

32. Market Leader for Customer Ease of Use
Feature
DL.CODE Configuration SW
Basic user interface for even simpler user experience
Expert mode for product fine tuning
Benefits
Customer ease of use
Fast setup, automatic
Intuitive since graphical
Large format images

33. Market Leader for Customer Ease of Use
Installation and maintenance are extremely easy with the X-PRESS™ Interface.
X-PRESS features a five LED bar graph with a multifunction key for immediate access to functions such as Aiming, Setup, Automatic Learning, and Test Mode.
The Green Spot - projected onto the scanned object – provides easy and real-time feedback of the reading status without any additional software or accessories.
Leds and Beeper
X-Press Button
Laser Aiming
Green Spot

34. Market Leader for Customer Ease of Use
The easiest way to validate the reader functionalities without any software tool!
Easy Maintenance:
Reading check
Aiming system activation
Communication activity
Reading activation signal (TRIGGER)
...and many other functionalities

35. Target Applications

36. Matrix 120- Target Applications
KIOSK
Ticketing Machine
Airline check in
OEMs
Clinical Lab
GENERAL MANUFACTURING
Electronics, Packaging, Food & Beverage Entry Level
LABELLING
Print & Apply

37. Electronics industry Key Success Factors Cost Effective
PARTS TRACEABILITY AND CONTROL
Identifying / Tracking of parts and subassemblies at individual phases of the production process
TEST TRACKING
Tracking of parts and subassemblies through testing stations, fulfills the quality standard requirements of creating a physical link between parts and its test report.
Key Success Factors
Cost Effective
Easy Mechanical Integration
Ethernet Connection
High Resolution Code
Quick and easy installation
COMPONENTS TRACEABILITY
Identification of individual components is necessary in creating complete reports (“Identity Cards’ ) for the many categories of equipment and electronic devices.
WORK IN PROGRESS CONTROL
Control of Work In Progress (WIP) with bar code reading and auto-ID stations along the entire production process.

38. Electronics Industry MATRIX 120 SELLING ARGUMENTS
Cost Effective solution
Ultra compact dimensions
Wide Field of short distance
Excellent performance on High resolution 2D code (0,076mm – 3 mils)
Ethernet connectivity embedded
Focusing system for outstanding application flexibility
Reduced number of models with higher flexibility for easy stock management for channel distribution
Top Industrial features matching electronics industry requirements
ESD safe models
Polarized models
IP65
0-45°C
Ease of Installation and Use thanks intuitive DL.Code and X-Press Technology

39. Packaging – Print & Apply
LABEL PRINT & CHECK
Bar codes are verified at printing and labeling stations, to check data consistency and maintain quality standards.
MATRIX 120 SELLING ARGUMENTS
Ultra-compact readers perfectly install on small printing heads
Lightweight readers ideal for moving robot arms
Wide field of view at short distances, minimizes overall size
Focusing system for outstanding application flexibility
Ease of Installation and Use thanks intuitive DL.Code and X-Press Technology
KSF
Compact dimensions
Lightweight
Large FOV at near distance
Quick and easy installation
45mm
(1.8”)
31mm (1.2”)
23mm (1”)

40. OEM - Chemical & Biomedical Analysis Machines
Lab automation and biomedical analysis machines
OEM integration in automatic machines
Target customer: Machine manufactures for Clinical Lab applications
KSF
Small Dimensions and footprint for easy integration
USB / Custom connection
Large FOV at near distance
Quick and easy installation

41. OEM Industry Matrix 120 Selling Arguments Cost Effective solution
Ultra compact dimensions
Smart form factor
Small M12 connector
Polarized model for 90° mounting
Lightweight for easy integration on robotic arm and OEM machine
Wide Field of short distance (WA model)
Excellent performance on High resolution 2D code (0,076mm – 3 mils)
Embedded USB connectivity
5 and 30VDC on board at the same time
Focusing system for outstanding application flexibility
Ease of Installation and Use thanks intuitive DL.Code and X-Press Technology

42. Models Available

43. Models and Accessories
MATRIX X X X – X X X
Sensor
2: WVGA
3: 1,2MP
Lighting System
1: standard lighting
Optics
0: standard
1: Wide Angle
0: STD
1: ESD
5: Polarizer
Connectivity
0: Serial + USB
1: Serial + Ethernet
Decoding
0: 1D + 2D
1: Only 1D

44. Models and Accessories availability
PART NUMBER
DESCRIPTION
AVAILABility
MATRIX WVGA SER+USB STD
November 22nd, 2016
     
MATRIX WVGA SER+ETH STD
     
MATRIX WVGA SER+USB ESD
     
MATRIX WVGA SER+ETH ESD
     
MATRIX MP SER+USB ESD
     
MATRIX MP SER+ETH ESD
     
MATRIX WVGA SER+USB 1D
     
MATRIX WVGA SER+ETH 1D
     
MATRIX MP SER+USB WA
March 20th , 2017
     
MATRIX MP SER+ETH WA
     
MATRIX MP SER+USB WA 1D
     
MATRIX MP SER+ETH WA 1D
     
 MATRIX WVGA SER+USB PLRZ ES
     
MATRIX WVGA SER+ETH PLRZ ES
     
MATRIX SER+ETH PLRZ ESD
     
MATRIX SER+ETH WA PLZ ES
MATRIX WVGA SER+USB PLRZ
MATRIX WVGA SER+ETH PLRZ
MATRIX SER+ETH PLRZ
MATRIX SER+ETH WA PLZR
93A050099
CAB M120 M12 MAIN TO CBX 1M
93A050100
CAB M120 M12 MAIN TO USB 1M
93A050108
CAB M120 M12 MAIN USB AND I/O 1M
93A050103
CAB M120 M12 MAIN EXTENS 1M
93A050104
CAB M120 M12 MAIN EXTENS 2M
93A050105
CAB M120 M12 MAIN EXTENS 5M

45. Cross Over with Existing Models

46. Cross Over by application
Current Product
New Product*
Electronics entry level low res code
Matrix 210N ESD
Matrix 120 WVGA ESD
Electronics entry level high res code
Matrix 210 UHD
Matrix MP ESD
Packaging – Print & Apply
DS1100, DS1500, DS2200
Matrix 210N
Matrix 120 WVGA
Matrix 120 1,2MP WA
OEM - Chemical & Biomedical Analysis Machines
Matrix 120 WVGA 1D
Matrix 120 1,2MP WA 1D
*refer to cross-over tables for further details and selling arguments

47. Manufacturing – Cross Over with M210N
The following table shows when to select a Matrix 120 or Matrix 210N when offering in the general manufacturing applications
Needs / Features
Matrix 120
Matrix 210N
Notes
Mechanical Compactness
M120 is 50% smaller than M210N with cable on the corner.
Matrix 120 has a M12 small connector vs 25Dpin sub of M210N
M120 has polarized model for 90° mounting
High Resolution code
2D high res up to 3 mils thanks 1,2MP model
Large FOV at short distance
M120 Wide angle model guarantees Large FOV at short distance
Solutions for harsh DPM
M120 hasn’t dedicated solution for DPM. Polarization filter model can help in case or reflective surfaces
M210N has internal DPM lighting and diffuser
Image Saving on board
Limited possibility to save image on board
Focusing system for batch changes
M120 has a manual focusing. M210N could change the focusing setting by sw input
Reader Clustering / Networking
M210N could be put in a cluster by ID-NET network (e.g. multiside reading of PCB board)
High Operating temperature
M120 is limited to 0-45°C while M210N could achieve 50°C
YAG Cut Filter
M120 has no YAG cut filter model.
Back up / Restore
M120 is not compatible with CBX and BM100. Configuration could be saved on DL.Code on local PC

48. OEM – Crossover with Laser and linear CCD
Matrix 120
Matrix 210N
DS1100
DS2200
DS1500
GFS4400 2D
TC1200
Dimensions and Form factor (H x W x D)
45.4 x x 23.5 mm 45.4 x 48.5 x 23.5 mm
54 x 32 x 45 mm 50 x 25 x 45 mm
80 x 50 x 22 mm
50 x 40 x 28mm
40 x 30 x 22 mm
39 x 58 x 57,1 mm
31 x 57 x 50 mm
Small connector
M12-17PIN
25pin female D-sub
High Density 15pin D-sub
0 skew angle
YES
Polarized model
90°model
Not Available
Wide FOV at short distance
WVGA: 39°
1,2 MP: 41°
1,2MP WA: 52°
35°
70° 62
60°
40° 52
1D - 2D Code
1D Code
High Resolution code
1D: 0,13 (5mils)
2D: 0,076mm (3mils)
1D: 0,15 (6 mils)
2D: 0,13mm (5mils)
1D: 0,13mm (5mils)
1D: 0,076mm (3mils)
1D: 0,15mm (7mils)
1D: 0,10mm (4 mils) 2D: 0,178mm (7mils)
Image saving
limited on board
on board
Focusing system
Manual external
Fixed or Electronic
Fixed
Power Voltage
5 / 30 VDC on board
5VDC on USB model
5 VDC via Converter
5 VDC
Embedded USB
Embedded (ETH model)
Dedicated model
dedicated model
Configuration sw
DL.Code
Genius
Aladdin
External Button for setup
X-Press™
1 button
HMI
5 Leds Beeper
N.A.
4 Leds Beeper
3 Leds Beeper
Good read evidence
Green Spot
Aiming system
Yes
laser
light projection

49. OEM – Crossover with Laser and linear CCD
Advantages vs laser and linear CCD
From 18 to only 2 models!
Smaller dimension and better footprint
Possibility to mount it at 90° with polarized model
1D and 2D code
High resolution code available
User selectable focus for flexible installation
Embedded connectivity and USB available
5Vdc and 30Vdc available on the same model
DL.Code™ configuration SW for intuitive configuration
X-PRESS™ button for easy installation
Green Spot for quick feedback

50. Matrix 120 vs DS1100

51. Matrix 120 vs DS1500

52. Matrix 120 vs DS1100

53. Matrix 120 vs DS1500

54. Matrix 120 vs DS2200

55. Matrix 120 vs DS2200

56. Matrix 120 vs TC1200

57. Cross Over table WVGA (M120 2xx-xxx)
NEW PRODUCT
CURRENT PRODUCT
MATRIX WVGA SER+USB STD
MATRIX WVGA-NEAR-25P-ST
MATRIX WVGA-MED-25P-ST
MATRIX WVGA-FAR-25P-ST
MATRIX WVGA-NEAR-USB-ST
MATRIX WVGA-MED-USB-ST
MATRIX WVGA-FAR-USB-ST
MATRIX WVGA-NEAR-90-25P-ST
MATRIX WVGA-MED-90-25P-ST
MATRIX WVGA-FAR-90-25P-ST
MATRIX WVGA-NEAR-90-USB-ST
MATRIX WVGA-MED-90-USB-ST
MATRIX WVGA-FAR-90-USB-ST
MATRIX 210N WVGA-NEAR-25P-ST
MATRIX 210N WVGA-MED-25P-ST
MATRIX 210N WVGA-FAR-25P-ST
MATRIX 210N WVGA-NEAR-USB-ST
MATRIX 210N WVGA-MED-USB-ST
MATRIX 210N WVGA-FAR-USB-ST
MATRIX 210N WVGA-NEAR-90-25P-ST
MATRIX 210N WVGA-MED-90-25P-ST
MATRIX 210N WVGA-FAR-90-25P-ST
MATRIX 210N WVGA-NEAR-90-USB-ST
MATRIX 210N WVGA-MED-90-USB-ST
MATRIX 210N WVGA-FAR-90-USB-ST
MATRIX WVGA SER+USB ESD
MATRIX WVGA-NEAR-25P-ES
MATRIX WVGA-MED-25P-ES
MATRIX WVGA-FAR-25P-ES
MATRIX WVGA-NEAR-USB-ES
MATRIX WVGA-MED-USB-ES
MATRIX WVGA-FAR-USB-ES
MATRIX WVGA-NEAR-90-25P-ES
MATRIX WVGA-MED-90-25P-ES
MATRIX WVGA-FAR-90-25P-ES
MATRIX WVGA-NEAR-90-USB-ES
MATRIX WVGA-MED-90-USB-ES
MATRIX WVGA-FAR-90-USB-ES
MATRIX 210N WVGA-NEAR-25P-ES
MATRIX 210N WVGA-MED-25P-ES
MATRIX 210N WVGA-FAR-25P-ES
MATRIX 210N WVGA-NEAR-USB-ES
MATRIX 210N WVGA-MED-USB-ES
MATRIX 210N WVGA-FAR-USB-ES
MATRIX 210N WVGA-NEAR-90-25P-ES
MATRIX 210N WVGA-MED-90-25P-ES
MATRIX 210N WVGA-FAR-90-25P-ES
MATRIX 210N WVGA-NEAR-90-USB-ES
MATRIX 210N WVGA-MED-90-USB-ES
MATRIX 210N WVGA-FAR-90-USB-ES
NEW PRODUCT
CURRENT PRODUCT
MATRIX WVGA SER+USB PLRZ
MATRIX WVGA SER+ETH STD
MATRIX WVGA-NEAR-ETH-ST
MATRIX WVGA-MED-ETH-ST
MATRIX WVGA-FAR-ETH-ST
MATRIX WVGA-NEAR-90-ETH-ST
MATRIX WVGA-MED-90-ETH-ST
MATRIX WVGA-FAR-90-ETH-ST
MATRIX 210N WVGA-NEAR-ETH-ST
MATRIX 210N WVGA-MED-ETH-ST
MATRIX 210N WVGA-FAR-ETH-ST
MATRIX 210N WVGA-NEAR-90-ETH-ST
MATRIX 210N WVGA-MED-90-ETH-ST
MATRIX 210N WVGA-FAR-90-ETH-ST
MATRIX WVGA SER+ETH ESD
MATRIX WVGA-NEAR-ETH-ES
MATRIX WVGA-MED-ETH-ES
MATRIX WVGA-FAR-ETH-ES
MATRIX WVGA-NEAR-90-ETH-ES
MATRIX WVGA-MED-90-ETH-ES
MATRIX WVGA-FAR-90-ETH-ES
MATRIX 210N WVGA-NEAR-ETH-ES
MATRIX 210N WVGA-MED-ETH-ES
MATRIX 210N WVGA-FAR-ETH-ES
MATRIX 210N WVGA-NEAR-90-ETH-ES
MATRIX 210N WVGA-MED-90-ETH-ES
MATRIX 210N WVGA-FAR-90-ETH-ES
MATRIX WVGA SER+ETH PLRZ
MATRIX WVGA SER+USB 1D
DS ST-RES, LIN, RS485+RS232, 5V
DS ST-RES, R1, RS485+RS232,5V
DS ST-RES,RS232 +RS485, LIN,DIR
DS ST-RES,RS232 +RS485, LIN,90°
DS ST-RES,RS232 +RS485, R1, DIR
DS ST-RES,RS232 +RS485, R1, 90°
DS ST-RES,RS232+RS485,LIN,DIR
TC CCD READER, RS232
TC CCD READER, USB
TC SCAN ENGINE CCD READER, RS232
TC SCAN ENGINE CCD READER, USB
MATRIX WVGA SER+ETH 1D

58. Cross Over table 1,2MP (M120 3xx-xxx)
NEW PRODUCT
CURRENT PRODUCT
MATRIX MP SER+USB ESD
MATRIX WVGA-UHD-25P-ST
MATRIX WVGA-UHD-USB-ST
MATRIX WVGA-UHD-90-25P-ST
MATRIX WVGA-UHD-90-USB-ST
MATRIX WVGA-UHD-25P-ES
MATRIX WVGA-UHD-USB-ES
MATRIX WVGA-UHD-90-25P-ES
MATRIX WVGA-UHD-90-USB-ES
MATRIX MP SER+ETH ESD
MATRIX WVGA-UHD-ETH-ST
MATRIX WVGA-UHD-90-ETH-ST
MATRIX WVGA-UHD-ETH-ES
MATRIX WVGA-UHD-90-ETH-ES
MATRIX SER+ETH PLRZ
MATRIX MP SER+USB WA
MATRIX MP SER+ETH WA
MATRIX SER+ETH WA PLZR
MATRIX MP SER+USB WA 1D
DS HI-RES, LIN, RS485+RS232, 5V
DS HI-RES, R1, RS485+RS232, 5V
DS HI-RES,RS232 +RS485, LIN,DIR
DS HI-RES,RS232 +RS485, LIN,90°
DS HI-RES,RS232 +RS485, R1, DIR
DS HI-RES,RS232 +RS485, R1,90°
DS HI-RES,RS232+RS485,LIN,DIR
MATRIX MP SER+ETH WA 1D

59. Matrix 120 vs Matrix 210N (Fixed focus)
M210N Reading Area
From 84 to only 6 models!