1. SFAC Presentation Student Program Board Presented by:
SPB President Isaiah Ross
SPB Vice President of Membership, Recruitment & Development Melissa Jinks
SPB Vice President of Marketing & Assessment Kevin Lacson

2. Mission
Our mission is to provide high-quality educational, enrichment, and entertainment programs that enhance student life at the University of Houston and contribute to overall student development.

3. Division of Student Affairs & Enrollment Services Strategic Initiatives Relation
SI 1: Create new opportunities for student success through learning, engagement and discovery.
SI 4: Develop a culture of innovation and accountability in the redesign of Division policies, processes and procedures.
SI 5: Cultivate a collective identity that demonstrates a united vision.
SI 6: Create and engage in strategic partnerships.

4. UH Strategic Goal Relation
Goal 2: Student Success
UH will have a student profile consistent with a nationally competitive public research university by creating an environment in which student success can be ensured.

5. Unit Success Variety of Programs Collaborations Cost Per Student
Assessment and Evaluation
Attendance Increase

6. Variety of Programs

7. Collaborations Outreached to numerous departments and organizations
Able to offer more programming options
Market to a variety of student audience
Cost savings for collaborators
Build long term partnerships
Collaborations help individuals and students
A. Decrease cost per student
B. Organization recognition
C. Utilizing human resources (collaborations) to create quality event- DSA initiative for student success
D. Marketing to untouched students or audience
Collaborations saves you MONEY!
20-30K
* Please refer to SFAC Report for additional information on collaborations.

8. Average Cost Per Student
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9. Assessment & Evaluation
What events do students want to see on campus
Measure student satisfaction
How do students find out about our events
How we can improve our events
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10. Attendance Increase
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11. Increased Attendance Collaborations allowed SPB to save money
Conservative with programming dollars
Increase in marketing efforts

12. SFAC Recommendations
Enhance marketing efforts across campus in order to appeal to a wider base of the UH student body.

13. Marketing Strategy Event Proposal Advertising Checklist
Event Assessment
Chair Event Evaluation
Collaborations with Fee Funds to save money
Marketing packages
Marketing process
Collaborative efforts with other organizations have allowed SPB to reach out and market our events to more UH students
Chair assessment of event
Research of availability of students to attend events to boost attendance

14. Unit Challenges Marketing on-campus Incentivizing Assessments
Hard to reach out to all UH students
Incentivizing Assessments
Perception of Commuter Campus
Lack of access to research

15. Unit Needs
Our assessments demonstrated a need to provide more programming options
Well known Performers
Special Events

16. Benchmarking Research

17. Budget Overview FY14 Budget Breakdown Salaries & Wages: $43,922.00
Fringe Benefits: $1,004.00
Supplies: $1,815.00
Equipment: $6,263.00
Travel: $10,292.00
Membership: $10,675.00
Promotional Items: $9,642.00
Events: $160,277.00
Admin Charge: $14,730.00
Fund Equity: $17,593.00

18. FY15 One Time Requests: Chair Extension
Contribute to the effectiveness of overall marketing and programs
The extension will allow SPB’s programs to attract more students and increase SPB’s brand recognition across campus
Cost: $3,716.25

19. FY15 One Time Allocation Requests: Marketing Efforts
SPB aims to portray to the student body of the University of Houston is one of being orderly and well maintained both in organizational structure and tangible presence.
Cost: $4,268.00

20. FY15 One Time Allocation Requests: UH Carnival
SPB would like to organize a free, large scale and energetic college-themed party infused with carnival games, prizes, food, and beverages.
Cost: $8,511.00

21. FY15 One Time Allocation Requests: Harry Potter Festival
Cult classic themed party with live Quidditch (tournaments) style matches.
Harry Potter novelty food, and screenings of the Harry Potter films.
Cost: $8,087.00

22. FY16 Base Allocation Augmentation Requests: Chair Extension
Contribute to the effectiveness of overall marketing and programs
The extension will allow SPB’s programs to attract more students and increase SPB’s brand recognition across campus
Cost: $3,716.25

23. FY16 Base Augmentation Requests: Homecoming Concert Programming
Cost: $281,930.00
Provide students high energy concert experience with a large artist
Cost recovery for production and operational expenses by charging students $25.00-$30.00
Outside guests charged more than $25.00
Willing to share expenses with UH departments/ student organizations

24. FY16 Base Augmentation Requests: UH Clue
A large scale murder mystery themed night coupled with board games and interactive dinner.
Students will receive a memorable late night adventure on campus, which will also enhance residential life.
Cost: $8,247.00

25. FY16 Base Augmentation Requests: UH Got Talent
Interactive component to engage the student population as both audience and participant
SPB will expand its event forum to include a showcase of student talents with a broader outreach
Cost: $5,968.00

26. FY16 One Time Allocation Requests: Springfest-Hawaiian Theme
Provide theme to Special Event for students
Similar scope & scale to Winter Wonderland
Cost: $16,141.00

27. FY16 Base Augmentation Requests: Frontier Fiesta Concert Programming
Frontier Fiesta collaboration
Student request for national recognized artist concert
Cost: $60,151.00

28. Acknowledgements Auxiliary Services Blaffer Art Museum
Campus Recreation and Wellness Center
Center for Student Involvement
Center for Student Media
Coca-Cola Company
Commuter Services
Coog Crew
Coog Radio
Council of Ethnic Organizations
Division of Student Affairs and Enrollment Services
Dr. Bott
Family Weekend
Frontier Fiesta
Homecoming
LGBT Resource Center
Mr. UH Board
Pi Kappa Alpha
Pre-Pharmacy Association
Residential Hall Association
Stadium Opening Committee
Student Fee Advisory Committee
Student Government Association
Student Housing and Residential Life
Student Video Network
Women’s Resource Center
UH Athletics
University Centers
Vietnamese Student Association

29. Questions?