1. Summer Food Marketing + Outreach 2012
THE
FLORIDA PARTNERSHIP
TO END CHILDHOOD HUNGER

2. Public-private partnerships A strategic plan to end childhood hunger
Leveraging the public investment for food and nutrition programs
For the federal summer nutrition programs, that means . . .
Conducting aggressive outreach and eliminating program barriers.

3. Less than 14% of those children received meals in the SFSP in 2011.
Assessing the Need
Nearly 60% (1.6 million) of the children in Florida qualify for free or reduced-price school meals.
Less than 14% of those children received meals in the SFSP in 2011.

4. What We Did
Marketing Strategies Applied

5. to all 67 Florida Counties
Statewide Outreach
to all 67 Florida Counties

6. BE SURE TO MENTION THAT THIS WHAT SOMEWHAT HISTORIC IN THAT IT WAS THE FIRST TIME THAT SO MANY OF THE PRO-SPORTS MASCOTS WERE TOGETHER AT ONE EVENT.
Florida Agriculture Commissioner, Adam Putnam, launches statewide Summer BreakSpot campaign.

7. Anquan Boldin Foundation
THE FLORIDA PARTNERSHIP
TO END CHILDHOOD HUNGER
MARKETING PARTNERS
Anquan Boldin Foundation

8. ►
* If clicking the triangular hyperlink above doesn’t take you to a YouTube page, copy and paste this URL into your internet browser and get to it that way.

9. Other PSA’s of 2012 NICK ANDERSON OF THE ORLANDO MAGIC (ENGLISH)
JOEY COLON OF THE ORLANDO MAGIC (SPANISH)
JEREMY MINCEY OF THE JACKSONVILLE JAGUARS
ANQUAN BOLDIN OF THE BALTIMORE RAVENS

10. Media WPEC NEWS IN WEST PALM BEACH OFFICIAL ORLANDO MAGIC WEBSITE
Find links to this media here
WPEC NEWS IN WEST PALM BEACH
OFFICIAL ORLANDO MAGIC WEBSITE
WESH.COM IN ORLANDO
SUNSHINE STATE NEWS
WFSU IN TALLAHASSEE
WUFT IN GAINESVILLE
WMBB IN PANAMA CITY
THE FLORIDA RECRUITER
WCTV IN TALLAHASSEE
WTXL IN TALLAHASSEE
OYSTER RADIO NEWS
ORLANDO SENTINEL
THE BRADENTON TIMES
NEWS HERALD IN PANAMA CITY
THE MIAMI TIMES
THE PALM BEACH POST
THE PALM BEACH POST (2)
WTSP IN TAMPA BAY
MYFOXTAMPABAY
.COM
TAMPA BAY TIMES
BRANDON.PATCH
.COM IN BRANDON
TAMPA BAY ONLINE
SHARE OUR STRENGTH

11. Multi-Lingual Business Cards
*All cards bi-lingual, either English/Spanish or English/Creole
Advertised Website and Helpline
County Health Departments (WIC Centers)
Department of Children & Families SNAP/Medicaid Service Centers and Community Partner locations.
County Governments (Health & Family Services)
Faith-based organizations
Goodwill Stores
Sheriff’s Community Policing Locations
Workforce One-Stop Career Centers
ENGLISH
SPANISH
HAITIAN CREOLE

12. Bus Wraps and Shelters In 12 Florida Counties:
Lee, Brevard, Volusia, Palm Beach, Polk,
Miami-Dade, Broward, Hillsborough, Duval, Orange, Seminole,
and Osceola.

13. Posters
Flyers
&

14. WEB BANNERS

16. The Results
The Metrics

17. Together Florida’s 67 counties
served
nearly 11 million nutritious breakfasts, lunches, snacks, and suppers.

18. Nearly
3,300 nonprofits across the state received over $27 million in federal resources to serve the children of their communities.

19. OF WWW.SUMMERFOODFLORIDA.ORG
OVER 39,000 FIRST-TIME USERS OF
Marketing the website statewide for the first time generated over two and a half times more visitors than the previous summer’s eight-county pilot.

20. Partnering with 2-1-1 Statewide
Multi-lingual operators
Reporting and assessment capabilities
Open extended hours
Access to 2-1-1’s promotion outlets to families in need and other organizations serving target populations.

21. 512 New Summer Food Sites Opened In 2012
THAT’S AN
18% INCREASE
OVER ONE SUMMER!

22. more breakfasts, lunches, and suppers in 2012 than in 2011.
Florida served
nearly half a million
more breakfasts, lunches, and suppers in 2012 than in 2011.
That’s a
5.4% increase
over one year!
ACTUAL NUMBER OF ADDITIONAL MEALS IS 451,336 .

23. Additional Meals/Snacks
Statewide Growth in
Summer Meals/Snacks
between 2011 and 2012
Breakfasts
Lunches
Suppers
Snacks
Additional Meals/Snacks
161,648
283,688
6,000
29,783
Rate of Increase
6.4%
4.8%
33.4%
1.4%

24. $2 million in new federal resources helped Florida’s nonprofits
Nearly
$2 million in new federal resources helped Florida’s nonprofits
serve summer meals to children
in communities across the state.
An increase of 7.6%.

25. Summer Nutrition Program Growth In Pinellas County
Change in Numbers
Percentage Change
Breakfasts
23,431
31%
Lunches
17,203 7%
Suppers
n/a
Snacks
-7,374
-7%
# of Sites 8 8%
Total Additional Earnings
$124,540
12%
Total Additional Meals Served: 40,634

26. Summer Nutrition Program Growth In Orange County
Change in Numbers
Percentage Change
Breakfasts
32,108
17%
Lunches
39,502
11%
Suppers
n/a
Snacks
-14,425
-8%
# of Sites 64
28%
Total Additional Earnings
$229,274
13.4%
Total Additional Meals Served: 71,610

27. Summer Nutrition Program Growth In Broward County
Change in Numbers
Percentage Change
Breakfasts
27,399
18%
Lunches
207,065
47%
Suppers
1,019
33%
Snacks
172,348
81%
# of Sites
120
93%
Total Additional Earnings
$946,426
50%
Total Additional Meals Served: 235,483

28. A BIG THANKS TO Our Funders
African Methodist Episcopal Church, Women’s Missionary Society (Eleventh Episcopal District)
Community Foundation of Palm Beach
and Martin Counties
Lutheran Church-Missouri Synod
(FL-GA District)
The Food Research Action Center
Health Foundation of South Florida
MAZON: A Jewish Response to Hunger
Farver Foundation
Share Our Strength
Walmart Foundation
The Mosaic Company Foundation
St. Luke’s United Methodist Church, Orlando
National League of Cities Institute
United Methodist Church (Florida Conference)
Penney Memorial Church, Penney Farms