1. Tour Microsoft Surface as a service in the enterprise
1/25/2018 9:58 PM
THR2121
Tour Microsoft Surface as a service in the enterprise
Bas Paumen
Sr. Product Marketing Manager
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

2. The Microsoft Devices Portfolio
1/25/2018 9:58 PM
The Microsoft Devices Portfolio
Premium craftsmanship and design
Mobility of experience
(Re-) Inventing categories
Versatile form factors
Visit Us in the Expo Hall, MS
© 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

3. Agenda Tour Microsoft Surfave as a service in the enterprise
1/25/2018 9:58 PM
Agenda Tour Microsoft Surfave as a service in the enterprise
Surface as a Service overview
Subscription models
Maturity and adoption
Q&A
© 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

4. Surface as a Service 1/25/2018 9:58 PM
© 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

5. Why subscription based models?
Microsoft Ignite 2016
1/25/2018 9:58 PM
Why subscription based models?
Surface as a Service
Technology
Turnkey solution for complete workspace of all employees
Well-managed relationship with easy billing and clear support agreements
No upfront investments; handing in hardware after subscription; upgrade to next gen
Financial
Reduce initial up front investment and complexity of IT depreciation and tax implications
Predictable monthly payments
Owned
(Capex)
Rented
(Opex)
Strategic
Always up to date, latest technology
Turnkey solutions, little hassle
No devices on the balance sheet
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

6. Surface as a Service maturity model
Microsoft Ignite 2016
1/25/2018 9:58 PM
Surface as a Service maturity model
Completeness of offering
Device financing construction/ leasing
Capex to Opex 1
Integrated device sales and monthly billing 2
Reseller packaged: Device, support, financing, ISV solutions (reseller level bundling) 3
Integrated device sales, financing & bandwidth (LTE) 4
Distribution Packaged: Device, support, financing, ISV solutions (distributor bundling) 5
Fully integrated: Turn key solution integrated end user support option 6
Surface in CSP 7
Seamless vendor device service
Turnkey
Distributable device package
Telco subscription (including CSP offering)
Financing integration (stages)
Reseller service bundling & financing
Spread payment
Leasing
Out of scope for Surface as Service initiative
Finance solution are common ground in industry don’t require
Special program’s & policy adjustments
Surface as a Service
Minimal requirements to fit the initiative:
Surface device & accessories
CSP offering
One monthly billing
Operational Lease
Out of scope for Surface as Service initiative
No direct Microsoft financing of devices
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

7. Microsoft Ignite 2016
1/25/2018 9:58 PM
Surface as a Service promise A bundled solution (Surface Book + Office Intune + Windows 10) customized to the needs of your business and coupled with IT support
Flex your IT to match dynamic business requirements
Seamlessly secure and manage your devices and sensitive data
Make sure your IT equipment makes the right impression
Transform IT spend from CapEx to OpEx
Focus on your business, not your IT
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

8. Surface as a Service offerings
Microsoft Ignite 2016
1/25/2018 9:58 PM
Surface as a Service offerings
Device
MSFT CSP
Offering
ISV
Support
Surface Pro 4
O365
Creation
Warranty
Surface Book
Windows Enterprise
CAD
Technical Support
Surface Hub
CRM
CRM
End User
Intune
Accounting
Imaging .. ..
End customer
Some resellers bundle all IT solutions together themselves and supply direct to end customer
Reseller > End customer
Networking (Telco)
Distributable package
IT service provider can add
Additional support to the standard package to make it into a turnkey solution
Financing
Bundling and configuration
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

9. Known offers in market and to be launched
Microsoft Ignite 2016
1/25/2018 9:58 PM
Known offers in market and to be launched
Product
Fulfilment entity
Program Name
GTM
Country/Region
MS Stores
Surface Membership
MS Stores B&M
US & CANADA
ALSO
WaaS
CSP & DMP's Germany
Germany wave Markets Wave 2
Techdata
Surface Advantage
ADR's & DMP's
INGRAM
Device as a Subscription
ADR + DM's
US, UK, Spain
Etisalat
Surface + O365 + Connectivity
Direct to Etisalat customers
UAE
Acrodex
Evolve Smart bundle
End customers
Canada
Target Audience is SMB for all except Ingram (SMB + CA)
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

10. Surface as a Service summarized
1/25/2018 9:58 PM
Surface as a Service summarized
Enables you to align your IT with your business outlook
The most cost-effective way of staying constantly up-to-date with the latest hardware and software
Provides secure, simplified management of your devices and sensitive data
Allows you to optimize your IT spend
Helps you focus on business priorities, not IT management
© 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

11. 1/25/2018 9:58 PM
Questions
© 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

12. Get in the game with Microsoft devices at Ignite
Attend the next Breakout Sessions
SESSION ID
SESSION TITLE
DATE/TIME
LOCATION
BRK2173
Change the game with Microsoft Surface versus the
Unpredictable IT conditions of pro sports
9/29
3:15 – 4:00
B206
BRK2176
Imagine a new reality with Microsoft HoloLens
4:00 – 5:15 C1
Visit Us in the Expo Hall, MS
Experience our devices hands-on
Join our Theater sessions
Ask the Experts
Experience a HoloLens live demo
Swap your session ticket stub for a wristband to join our Fan Night on Wednesday

13. Score a Surface Pro 4! Microsoft Device Promotion We are giving away
The more sessions you attend, the more chances you have to win!
We are giving away
1 device per breakout session
1 device per day for theater sessions
Drawings are held daily in the Expo Hall, MS,
Arrive 15 minutes before the Expo Hall closes
All who are present at the drawing will receive entry to Microsoft Surface Fan Night on Wednesday
MUST BE PRESENT TO WIN

14. Microsoft Worldwide Partner Conference 2016
1/25/2018 9:58 PM
Stay connected after Ignite
JOIN
Qualify to become a Windows & Devices for IT MVP? Visit: mvp.Microsoft.com
Subscribe to the Surface IT Pro Bulletin through TechNet
SEARCH
AskCore Blog #Surface
Surface Blog for IT Pros
Surface Support for Business
SKILL UP
Watch the Surface Playlist on Microsoft Mechanics Youtube
Take Microsoft Devices course on Microsoft Virtual Academy
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

15. Please evaluate this session
1/25/2018 9:58 PM
Please evaluate this session
Your feedback is important to us!
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From your phone download and use the Ignite Mobile App by scanning the QR code above or visiting
© 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

16. Thank you Microsoft Ignite 2016 1/25/2018 9:58 PM
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.