1. Costco Wholesale Motivation strategies

2. Foundation
Costco Wholesale Corporation is an American membership-only warehouse club that provides a wide selection of merchandise. It is currently the largest membership-only warehouse club in the United States and as of 2015, the second largest retailer in the world (after Walmart)

3. Areas of operation:
• 496 locations in 43 U.S. States & Puerto Rico
• 90 locations in nine Canadian provinces
• 36 locations in 18 Mexican states
• 28 locations in the United Kingdom
• 25 locations in Japan
• 12 locations in Korea
• 12 locations in Taiwan
• 8 locations in Australia
• 2 locations in Spain
Number of warehouses: 708
Membership Data (as of 31st August 2016):
• 81 million cardholders
Typical Warehouse size:
• 143,700 square feet
Annual revenues $113.7 billion
Number of employees (worldwide):
216,000 full and part-time

4. History of growth
The company's first location, opened in 1976 under the name of Price club in San Diego. Originally serving only small businesses, the company found it could achieve far greater buying clout by also serving a selected audience of non-business members. With that change, the growth of the warehouse club industry was off and running. In 1983, the first Costco warehouse location was opened in Seattle.

5. Costco’s products and services
Wide range of products from fresh food to pharmaceuticals and tires
Initially only boxed products
Auto and home insurance
Photo center
Costco Auto
Costco Optical
Food services
Costco’s private label

6. Position among competitors
Limited products range
One size, one brand
Verifiably low prices
Membership
No expensive advertising

7. Motivation: workforce structure
“You don’t have to be Nordstrom selling $1,200 suits in order to pay people a living wage. That is what Walmart has lost sight of. A lot of people working at Walmart go home and live below the poverty line. You expect that person to come in and develop a rapport with customers who may be spending more than that person is making in a week? You expect them to be civil and happy about that?”
Staff should be treated fairly
Costco hires from the inside

8. Motivation: Employee Benefits
Health care
Dental care
Pharmacy program
Vision program
Free samples. Need we say more?

9. Motivation: workers’ incentives
High wages for employees
Reasonable salary for CEO
Thanksgiving!
It embraces equality
Employees’ loyalty matters

11. Reasons you would want a Costco membership:
Great prices
Sample carts
Savings
Wide range of any products
Refund
Friendly staff

12. Reasons you wouldn’t want a Costco membership:
you’re shopping for small or unique items;
you get tired of the same food/drink/flavor easily
Too far
you’re brand loyal
Too busy
Membership

13. Sources https://en.wikipedia.org/wiki/Costco#Costco_today