1. Supervised By: Dana Miho
Presented By: Alex Liu, Ming Man Cheng, Amany Hanna

2. What kind of business does the Walt Disney company practice?
Type
Public
Industry
Mass Media
Founded
Los Angeles, California,
U.S.
(October 16, 1923)
Area served
Worldwide
Theme Parks
Japan, Hong Kong & France

3. How big the company is US$ 42.278 billion Revenue (2012) Net Income
Employees
166,000 (2012)

4. Where is the Walt Disney company headquarters located?
500 S Buena Vista St, Burbank, California
Headquarters is located in

5. Who is the Walt Disney company president?
The President of the Company
Bob Iger as C.E.O. from 2005
Graduated from Ithaca College
Started working in ABC Network in 1974
President and Chief Operating officer
Powerful people in Business

6. What is the brief history of Walt Disney company?
Walt Disney & his brother formed Disney Brother Cartoon Studio in 1923
1st cartoon Lucky Rabbit and Mickey Mouse released in 1927&1928
1st Disney Park opened in Anaheim CA in 1955
went to public in 1957
Disney channel started in 1983

7. Movies, music, stages plays
What are some of the major products and services by Walt Disney company?
Media
TV, Radio, publishing
Parks & Resort
Interactive
entertainment
Games, website
Studio
Movies, music, stages plays
Products
Apparel, Toys
Books & Magazines

8. Why is the Walt Disney company successful?
Do What You
Love
Take What You
Do Seriously
Do It For
Others
Never Just
Settle With Your
First Success
Don’t Let
Obstacles
Stop You

9. How does the Walt Disney company market its product?
Understanding the target market
Product strategy
Segmenting and targeting
Marketing and promotion strategy

10. Have you purchased the Walt Disney company‘s producet or service
Have you purchased the Walt Disney company‘s producet or service? What is your opinion?
TIME
Dec 26th,2010
Disney California
Adventure Park
PLACE
OPINION
Fantastic !!!
Add advantages and disadvantages of his job. Ex. Long hours, High pressure, etc. AND fun, creative, interesting, and so forth.

11. What good things does Walt Disney company do outside its business?
Charitable
Giving
Consumer
Engagement
Add advantages and disadvantages of his job. Ex. Long hours, High pressure, etc. AND fun, creative, interesting, and so forth.
Employee
Engagement

12. What are some interesting facts about Walt Disney company?
Disney and the War
During World War II almost 95 percent of the Disney facilities
in California were used for government work.
"Disney" Is Not Walt's Real Last Name
His last name was actually "d'Isigny“, came from a village
in France. The name is pronounced "Deez-nay.”
Walt Disney's Body Is Frozen in a Cryonics Chamber
This statement is nothing more than a rumor that is still
circulating around decades after Disney's death
Add advantages and disadvantages of his job. Ex. Long hours, High pressure, etc. AND fun, creative, interesting, and so forth.
Disney Was a Record-Breaking Oscar Award Winner
Walt Disney won a total of 32 Oscar Awards- more than anyone
else ever has!- during his 43 year career. He also was nominated
64 times.

13. Why is the Walt Disney company successful?
Do What You
Love
Take What You
Do Seriously
Do It For
Others
Never Just
Settle With Your
First Success
Don’t Let
Obstacles
Stop You

14. How does the Walt Disney company market its product?
Understanding the target market
Product strategy
Segmenting and targeting
Marketing and promotion strategy

15. Have you purchased the Walt Disney company‘s producet or service
Have you purchased the Walt Disney company‘s producet or service? What is your opinion?
TIME
Dec 26th,2010
Disney California
Adventure Park
PLACE
OPINION
Fantastic !!!
Add advantages and disadvantages of his job. Ex. Long hours, High pressure, etc. AND fun, creative, interesting, and so forth.

16. What good things does Walt Disney company do outside its business?
Charitable
Giving
Consumer
Engagement
Add advantages and disadvantages of his job. Ex. Long hours, High pressure, etc. AND fun, creative, interesting, and so forth.
Employee
Engagement

17. What are some interesting facts about Walt Disney company?
Disney and the War
During World War II almost 95 percent of the Disney facilities
in California were used for government work.
"Disney" Is Not Walt's Real Last Name
His last name was actually "d'Isigny“, came from a village
in France. The name is pronounced "Deez-nay.”
Disney Was a Record-Breaking Oscar Award Winner
Walt Disney won a total of
32 Oscar Awards- more than
Anyone else ever has!-
during his 43 year career.
He also was nominated
64 times.
Add advantages and disadvantages of his job. Ex. Long hours, High pressure, etc. AND fun, creative, interesting, and so forth.

18. “When you believe in a thing, believe in it all the way, implicitly and unquestionable.”
- Walt Disney
Add advantages and disadvantages of his job. Ex. Long hours, High pressure, etc. AND fun, creative, interesting, and so forth.