1. Making Real Estate Education Memorable
Joshua Harris, Ph. D., CRE, CCIM, CAIA
Director, Dr. P. Phillips Institute for Research
and Education in Real Estate

2. First, an introduction to provocation….

3. Is today the beginning of the end?

4. Snapshot of Recent Headlines
Ebola Zika Russia is going to get us!
GDP growth falls to %!
Stock market keeps setting record highs!
Deathmatch ‘17 – Trump vs. Comey
Deathmatch ’16 – Trump vs. Hillary OR Bern?

5. Fact: The world is getting better and better, yet we think it is falling apart!

6. Keys to Effective Teaching

7. Keys to Effective Teaching
To educate you must:
Communicate Information
Entertain
Inspire
The goal is to make the student turn into a teacher
Ineffective teaching looks like…
Dull/monotone
Telling (reading book..) with out inspiring
Non Memorable
Non Engaging

8. The secret to being a great teacher…. Is to be a great speaker!

9. The First 10 Toastmaster Projects
1. The Ice Breaker
Why are you interesting/relevant/qualified
Being personally interesting matters
2. Organize Your Speech
Topics and stories need to flow together
A clear intro, body, and conclusion are needed
3. Get to the Point
Why does each topic/story matter?
What is key to remember, get from this?

10. The First 10 Toastmasters Projects
4. How to Say it
Clear easy to understand words, make interesting
Critical to explaining complicated legal/tech jargon
5. Your Body Speaks
Body language is amazing effective, pay attention
Move around, be animated, prevent window gazing
6. Vocal Variety
Vary your tone, pitch and inflections
Use pauses and breaks to make points

11. The First 10 Toastmaster Projects
7. Research your topic
Not just facts/laws/details, need contexts
Use stories to explain difficult topics (i.e. deed types)
8. Get Comfortable with Visual Aids
Practice with ahead of time
Make sure readable, organized, and make the point
9. Persuade with Power
Know your goal and topic, but understand theirs
Let book supply info, you supply the WHY (ethics!!)

12. The First 10 Toastmasters Projects
10. Inspire Your Audience
Make each lesson a call to action with purpose
Use drama and evoke emotions
Do not be afraid to invoke hyperbole and power
Finally, if that interested you, JOIN TOASTMASTERS and do for real!
When you complete these 10 speeches, you are deemed “Competent”… many more to “master” the craft

13. Final tips for improving teaching

14. Final Tips Experiment with techniques and methods
Refresh your material often (keeps you from being bored)
Break up the time (the mind needs breaks, and so do you)
Audience participation is great when done right

15. Your Turn Share your real life encounters with these scenarios
Ever have a student try to “outsmart” the teacher?
Ever been asked “do we really need to know this”?
Or, “that’s not what my Aunt Ginny told me, and she’s been in real estate for 100 years!”

16. 3 Most Common “Teaching” Objections
Each scenario was a common challenge a student may bring
Ever have a student try to “outsmart” the teacher? – Challenge your knowledge
Ever been asked “do we really need to know this”? Challenge relevancy of topic/class
Or, “that’s not what my Aunt Ginny told me, and she’s been in real estate for 100 years!” Use 3rd party source to challenge material

17. Reactions to “Difficult” Material
Every person reacts to difficult material based on their prior mindset (Growth vs. Fixed)
Growth mindset – How do I learn/improve?
Fixed Mindset – This is stupid! (I’m smart)
Defeated Mindset – This is too hard, I’m too stupid, I will never learn (commonly in reaction to math)

18. Final Thoughts

19. Final Thoughts Every time you teach, you are a speaker
Understanding is the goal, not memorization
Some topics are “drier” than others, but your lesson does not need to be
Make sure you are conveying right methods and issues, ethics is in everything
The real estate industry touches over 20% of Florida GDP, you are the gatekeepers!

20. Contact Info