1. Wikis and Socially-Constructed Text

2. Social Media Social media is not new What is new Opinion pages
Telephone
Others?
What is new
Fewer intermediaries
Individual ability to broadcast
Massive quantity

3. Textual Social Media
A wide variety supporting different categories of communication
Web 2.0 social media enable new roles based on scale and controls
Mining and visualization support access and create new (meta-)media forms

4. Web 1.0, 2.0,……
Web 1.0
It is the “readable” phrase of the World Wide Web with flat data.
simply an information portal where users passively receive information without being given the opportunity to post reviews, comments, and feedback.
Web 2.0
Web 3.0

5. Web 1.0, 2.0,……
Web 2.0
It is the “writable” phrase of the WWW with interactive data
facilitates interaction between web users and sites, so it allows users to interact more freely with each other.
Web 3.0
It is the “executable” phrase of WWW with dynamic applications, interactive services, and “machine-to-machine” interaction
computers can interpret information like humans and intelligently generate and distribute useful content tailored to the needs of users

6. CSCW framework
CSCW framework related to place, time and directedness of communication
Many social media fall in between directed and not
Ephemeral -> Archived Media
Wikis
Information Filtering
Visualization

7. Honeycomb of Social Media
Kietzmann, Jan H., et al. "Social media? Get serious! Understanding the functional building blocks of social media." Business horizons 54.3 (2011):

8. Honeycomb of Social Media

9. Extended CSCW Framework
Directed Communication (select/know your audience)
Different
Time
Same
Place
Phone, Instant Messaging, Videoconferencing
Notes on the Fridge
Conversation (Augmented with technology)
Broadcast Communication (do not select/know your audience)
Different
Time
Same
Place
Discussion Forums, Blogs, Podcasts, Wikis
Traditional and new broadcast forms
Bulletin Boards
Public speaking, meeting room support

10. Intermediate Directedness
Directedness is a really a continuum
Many social media fall in between
Facebook friends
Twitter followers
Google+ circles
Partial knowledge of audience
Meetings and public speaking forms also have some of these characteristics
These traditional forms tend to be same time, ephemeral media

11. Ephemeral Media -> Archived Media
Trend for ephemeral on-line forms to become archived
People’s perception is not necessarily connected to what really happens
Why does this matter?
When people are being recorded (archived), they communicate differently

12. In the beginning: Wiki
In 1995, Ward Cunningham invented a type of website software
That allowed anyone to modify the site’s content
So this “WikiWikiWeb” could grow naturally and efficiently
Ward gave this software a catchy name …That actually does have something to do with Hawaiian buses

15. Wikis Wikis are collaboratively authored resources
Are often used for (fairly) objective content
User manuals
Wikipedia
Fan / player sites
Include facilities for collaboration
Talk pages
History pages

16. Today:
Dozens of wiki engines & wiki companies on the market, including:
“Enterprise wikis” – software for company intranets
Socialtext, confluence
Free wiki hosting services –
Jotspot, Wikia, Wetpaint
Or, download & install your own:
Mediawiki, PhpWiki, Kwiki etc.
And dozens of communities....
Including Wikipedia – famous and enormous

17. Building on Social Media
Mining and automatic interpretation
Information retrieval techniques
Language-aware techniques
Personalizing
Information Filtering (Infoscope)
Information Visualization
Content
Temporal Change
Connections

19. Visualizing a Collection of Texts

20. Visualizing a Collection of Texts
33,000 words grouped by meaning
Each word given average color of web images found when searching for that term.

21. History Flow Visualization of Wiki Edits
Wikipedia article on chocolate
Zigzag pattern = argument over certain type of surrealist sculpture exists or not.

22. History Flow Visualization of Wiki Edits
Article on abortion
Black gashes show points where article has been deleted and replaced with offensive comments
These vandalisms common on controversial articles

23. History Flow Visualization of Wiki Edits
Article on “history”
Black slice shows when a user replaced entire article with word “ha”

24. Visualizing Time and Content

26. Visualizing Connections