1. Introduction to Inclusive Marketing
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2. Social and Medical Models
Social Model
States that barriers in society create disability. For example, inaccessible buildings. Therefore by removing the barrier, you can overcome the disability
Medical Model
States that a person’s health condition or impairment causes the disability and this requires medical intervention and treatment to overcome the disability.
This workshop is based around the social model
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3. Why make marketing accessible?
Audience?
23% of the population on Anglesey consider themselves to have an impairment
10-15% of the UK population have Dyslexia
If information is not accessible a person may;
Avoid opportunities, services or offers
Not turn up to sessions or an event
Respond to only some of the information
Ask a lot of questions leading up to, during and after a session
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4. Terminology
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5. Using Design to Improve Accessibility
Use of inclusive images – showing disabled people active in your sport
Images reflect the offer
Use of font style, size and colour, avoid block capitals, underlining and italic script
Layout of information, no text over imagery- unless it is blocked behind with good colour contrast.
Colour contrast
Clarity of the call to action
Full contact information for your organisation
How to request alternative versions of the poster
Providing the information to specific groups via an alternative method (e.g. )
Physical position of the posters in clubs, leisure centres, sporting facilities or other venues
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6. Using Design to Improve Accessibility
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7. Use of Imagery @MônActif
If you are trying to portray sport, then make sure the photo is active, i.e. shows sport being played, rather than people who look like they might be involved in sport in a static pose
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8. Use of Imagery @MônActif
Where a specific level of ability is required for the session, make sure this is reflected in the images/photos. i.e. If it is a community cycling session you are advertising, try and use community level photos rather than just using Paralympic level images/photos
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9. Use of Imagery @MônActif
When trying to demonstrate a session is inclusive make sure the image demonstrates inclusion, not separateness. i.e. if you are wanting to advertise an inclusive badminton club, then don’t just represent disabled people playing, ensure the image reflects the fact that anyone would be welcome.
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10. Use of Imagery @MônActif
Ensure that the photo creates a ‘wow!!!’ feeling, rather than an ‘ah bless’ feeling
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11. Use of Imagery @MônActif
Be aware that the text you put under the image can completely change the way in which the image is interpreted
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12. Accessible Formats @MônActif Large Print Accessible PDF Document
Braille
Hearing / Induction Loops
Subtitling
Telephone
Textphone
Text to Speech or Speech to Text
Accessible PDF Document
Accessible Word Document
Audio Versions
Easy Read
Makaton
BSL
Translation
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13. Accessible Formats @MônActif Blind or Partially Sighted
Large Print - North Wales Society for the Blind recommend
Arial text
18 point font
No use of text over images
Minimum use of images
No use of bold/italic/underlined text
Audio
Contact North Wales Society for the Blind
Northwalesbindsociety.org.uk
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14. Accessible Formats @MônActif Deaf or Hard of Hearing
British Sign Language
Induction Loops
Subtitling
Text Phone
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15. Accessible Formats @MônActif Learning Disabilities Makaton Easy Read
Easy Read
Mencap
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16. Best Practice Checklist
Develop an inclusion statement and publish on your website
Consider the audience for each piece of work. How do different groups need to access your information?
The more accessible your design the less time and money will be spent on making adjustments.
Use clear English / Cymraeg Clir
Ask for informal or formal feedback from disabled members or users.
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17. Further Information or Support
Contact details for further information or support included on USB sticks
Contact Details
Tom Rogers Lee Jones
Disability Sport Wales Officer Môn Actif Marketing and Retention Officer
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