1. Too look at where we fall with our competitors
Design Process
Our Demographic
Focus on the end of the baby-boomer generation. Woman that are between the ages of These are affluent women with discretionary income.
Colleen
Married
2 kids in college
Director for a Health Care Facility
Household Income $250,000
Enjoys to spend free time with family & friends
We were inspired by the idea of having garments that can be transformed.
Our mission is to create a women’s athleisure line that comfortable and stylishly transitions into a suitable outfit for the daily endeavors
Our Vision is to create garments that transform to accentuate the beauty of your body
Too look at where we fall with our competitors
AATCC: Test method 90
Anitimicrobial Activity Assessment
AATCC: Test Method 93
Abrasion Resistance
AATCC: Test Method 195
Liquid Moisture Management
AATCC: Test Method 66
Wrinkle Recovery
Addition to the basic colors, we will incorporate some of the latest patterns from the runway.
Employees that explain the transition aspect of the garments in store