1. Social Media and the job Search
Career Services

2. Social Media Social media is:
Websites and applications that allow users to create and share content or participate in social networking

3. Seven Social media tips
Here are seven Social Media tips to keep in mind no matter what platform you use:
Don’t post something just to post it
If you are using social media to network stay professional
Use the tools to their full potential
Don’t spam or post too frequently
Don’t just post the same thing across different platforms
Keep the content fresh
Follow up with connections

4. A reminder about professionalism
Anything that you post online could be communicated to a potential employer
Be mindful of the types of comments you post and the pictures that you may be tagged in
Enhance your privacy settings– BUT keep in mind that these settings are sometimes breached
Use a professional site like LinkedIn to control what comes up when you are Googled

5. What is linkedin? Online professional social network
There are currently 300 million+ members in 200 countries
LinkedIn currently operates the world’s largest professional network on the Internet
Professionals are signing up to join LinkedIn at a rate of more than two new members per second
There are over 39 million students and recent graduates on LinkedIn– they are the fastest growing demographic

6. LinkedIn for students: your career starts here

7. How is social media being used by employers? Part one

8. How is social media used by employers? Part two

9. How is social media used by employers? Part three

10. Things to keep in mind Volunteer experience is important
Write a good headline
Remember to make the profile about you– NOT your career goals
Update your information
Make sure it represents YOU

11. Creating your Linkedin login
Use your real name
Use the university postal code if you prefer (B3M 2J6)
Use a gmail-type of account if you want to use the contact-import feature (you can enter “skip this step” if you wish)

12. Populating your profile
Follow the prompts as they appear to fill in your profile, any steps that you skip now you can go back and fill it in later
But if you skip something make sure you do go back and update the information
Adding keywords will help optimize your profile in search engines

13. A word on keywords
Being repetitive while populating your profile with key words is a great way to show up in specific searches
Be aspirational, use repetition with the keywords that relate to what you want to do in the future
Don’t use repetition with keywords related to a field that you are no longer interested in or you will also show up in those searches

14. Next steps: Headshot, Title, Summary
How you would look in an interview
Simple not a group pic, make sure it is not too dark
Title
Go beyond simply “student”
Be creative but honest
Think about where you want to go
Summary
“Elevator pitch” about you
Don’t just paste in your resume: introduce yourself to LinkedIn contact in a more conversational manner
Consider the highlights of your resume
Use positive phrasing

15. Claiming your URL
Your unique URL or badge can be added to your signature, on business cards, on other social media sites– anywhere you want your bio, skills, and background to be
Customize what is available on Google

16. Privacy and updating your profile
When making updates to your profile, pay attention to your privacy settings
You want potential employers to see updates to your experience and accomplishments, but they don’t need to know every small change to your profile
This can be changed on the left hand side bar or in broadcast settings

17. Endorsements and groups
Joining some Groups
If you endorse others they are more likely to endorse you
Share knowledge
Large companies often have subgroups that focus exclusively on their recruitment process
INTERACT! “Like” a comment, offer congratulations on updates, etc.
See what groups your dream companies follow
Be opportunistic: join groups that will let you connect with people who are in your target audience but are not contacts

18. Building a great student profile

19. Using Linkedin during your job search
Advanced job search functions within LinkedIn– you can apply for many jobs directly within the site!
Customized URL can be added to your signature/business card
Projects can be posted to your profile
Paper resumes can be uploaded
Search your skills on LinkedIn to see what skills industries focus on how they are presented in other profiles

20. Using Linkedin to find a job or internship

21. Secrets to a great linkedin profile