1. Content Management
Presentation content: What is Content Management ? Structured vs. unstructured content SiteGenius Content Management basics Login to SiteGenius CMS SiteGenius Main Menu
Milan Zdravkovic,
Training of SEEnergy portal National Content Editors
January 2004, Nis, Serbia and Montenegro

2. What is Content Management ?
process of capturing, storing, sorting, codifying, integrating,updating and protecting any and all information.

3. Manual Content Management
Create every page by hand using tools such as Dreamweaver or GoLive.
COSTS
HTML Designers and producers to create pages and link into site.
Project Manager to traffic projects.
QA Engineer to review every page and link.
Design tools and training.
FEATURES
Low startup costs, other than labor costs.
Predictable but significant ongoing costs.
Every page takes at least one or two hours to produce.
Information architecture can rapidly get out of hand.
Ongoing costs are high due to lack of automation.
Web team can become a bottleneck.
Vacations and sickness can delay changes.
Human error easily introduced.
Redesigns are difficult because content not separated from presentation.

4. Content Management Systems
FEATURES
Content creation delegated to content owners.
Workflow allows only authorized editors to manage content.
Information architecture kept consistent as content is added.
Rapid deployment, typically days to weeks.
Costs are predictable, with lower up-front costs.
Remote employees can manage content.
IT staff can focus on core needs.
Templates can be created by HTML designers.
Best suited for external Web sites, but can also be used for Intranets.

5. Benefits of using CMS
Publishing and distribution - Support content creation, authorisation, inclusion and distribution
Search - Facility to provide access to information items
Data Integration - Foundation functionality to access structured and unstructured information from internal and external sources and make it available for display
Process Integration – Integrating legacy Enterprise applications
Collaboration - Forum for interactions among employees, customers, partners and other stakeholders
Personalization - Filter the information and functionality to meet the individual's work style and content preferences
Presentation – Consistent data presentation for various platforms and technologies
Categorisation - Organisation specific taxonomy to contextualise information to support productive use
Notification - Event based reminders, Instant Messaging
Administration - Administering and managing the portal environment

6. Data model – Information design
Country list []
Example 1 – Fellowships and grants
Information design
Identify abstraction level
Identify objects
Identify topology
Identify objects attributes
Identify objects interaction
CERN
National
ESA
Fellowships and grants
International
EMBO
Funding instrument
ELSO EU
NATO
Career stage
UNESCO
Research field
JRC Enlargement
Marie Curie
Post graduate
Phd holder
Top level researcher
Research field list []

7. Data model – Information design
Example 2 – Researchers
profile
Personal data
RRCC SEEnergy
CMS features
Information design tool;
Form generator;
XML, CSV export;
Workflow features;
Demographic data
Researcher profile
Contact data
General data
Reading skills
Writing skills
Communication skills
Conversation skills
Professional data
Current employment
Expertise
Employment history
Personal envolvement
Fields of expertise
Research results

8. Implementation model – Metadata integration
EC Mobility portal
Search result 1
Site
Data
Link - URL
Services
Metadata
Search result 2
Site
Data
Link - URL
Services
Metadata
Search
What you know ?
What you don’t know ?

9. Implementation model – Data integration
SEEnergy portal
Search result 1
Site
Extended Data
Basic Data
Extended Services
Basic Services
Metadata
Search result 2
Site
Extended Data
Basic Data
Extended Services
Basic Services
Search
Metadata
What you know ?
What you don’t know ?

10. Data integration level
Do not underestimate workload
What to integrate ?
1. Researchers data
2. Felowships, grants
3. Research jobs opportunities
4. Typical country information
What to think about ?
1. Validity period
2. Expiration period
3. Publishing frequency
It is allways better to have less accurate and valid data then more - invalid or expired

11. Implementation model - Process integration
Future portal
Search result 1
Metadata
Web
services
Data ?
Cached data
Services
Search result 2
Metadata
Web
services
Data
Cached data
Services
Search
What you know ?
What you don’t know ?

12. Implementation models comparison
Selection factors
Requirements
Data density
Business model
Development budget
TCO budget
Development effort
Data consistency and validity risks
Management effort
Activity awareness
Applicability
Metadata integration
Strong economies with developed e-mentality
Data integration
Lack of relevant web sites; great interest for participation in projects
Process integration
Fast and reliable infrastructure
Metadata integration
Data integration
Process integration

13. Introduction to portals
Internet growth lead to information overload
Traditional web sites present information ABOUT. Portal presents information FOR.
Single point of access
RULES FOR DETERMING CONTENT: Grants, Common usage, Designated interest

14. SiteGenius Content Management
Web-based Content Management System
Manage multiple sites content from geographically displaced authors
Role-based Content Management
Subscribing
Personalization
LAMP development model
Easy to use
Customize to individual needs

15. Login to SiteGenius CMS
Username: seenergy
Password: test

16. Who does what ? Content Publisher Content Provider Content Subscriber
Web site editor
Approve, publish, reject
Content Provider
Author of specific content
Use front-end tools in authoring process
Content Subscriber
Notified on content to which has been subscribed
Track changes

17. Integration models Level of integration Loose - Asynchronous
Loose integration
Moderated integration
Automated integration
SEEnergy portal
Authoring
Publishing
Data providers
National Content Editor
Editing
Co-ordinator
Feedback
Researchers
Rules for data inclusion
Automated rules engine
EC Mobility portal
Loose - Asynchronous
Tight - Synchronous
Level of integration

18. SEEnergy portal & CMS Researchers roles and functionality
Co-ordinators roles and functionality
National Portal Editors roles and functionality
Automated system roles and functionality
Categorisation
Organisation specific taxonomy
to contextualise information
to support productive use
Personalization
Filter the information and functionality to meet the
individual's work style and content preferences
Data Integration
Foundation functionality to access structured and
unstructured information from internal and external
sources and make it available for display
Authoring and publishing
Support content creation, authorisation,
inclusion and distribution
Administration Administering and managing the portal environment
Content workflow
Process Integration Integrating legacy enterprise applications
Notification
Event based reminders,
Instant Messaging
Search
Facility to provide fastest
access to information items
Presentation
Consistent data presentation for various
platforms and technologies
Collaboration Forum for interactions among stakeholders

19. SEEnergy stakeholders – Information value chain
Researchers
Application forms,
Ask question,
Contact,
General feedback
Headhunters
Quality Assurance,
Templating,
Publishing
Data providers
Co-ordinator
Media, community
Data mining,
Subject matter expertise,
Technical writing,
Copywriting,
Authoring
National Content Editor
Editing,
Authorisation

20. Example – SEEnergy portal to distribute processing orders