1. ASSIST SEMINARS DUNFERMLINE & AVIEMORE FEBRUARY 2017

2. LAUNCH OF NATIONAL OBESITY CAMPAIGN

3. At the 2016 Conference challenge laid down by CMO
Discussions with potential Partners
Paper sent to Scottish Government December 2016
MEETING DR DAVID CAESAR
Campaign agreed and timings clarified
Background

4. Scotland’s population is 5.295 million.
there are 1,767,864 obese people in Scotland in the age range.
260,000 school aged pupils are overweight in Scotland
Scotland is the second most obese nation in the world!

5. obesity could be costing Scotland up to £4.6bn a year
according to 2013 figures, almost two thirds of adults were overweight, with 27.1% classed as being obese.
The government has described obesity as one of Scotland's next big health challenges
Background

6. The core idea for the campaign is to encourage teenagers and parents to do a small change or to take part in a small activity that will hopefully create an incremental change
Ultimately the goal is to SLOWLY HAVE AN IMPACT ON THE culture of the nation
CAMPAGN IDEA

7. This is a campaign aimed at reducing obesity amongst the population of Scotland.

9. ‘Inch By Inch For Scotland’ will challenge pupils and parents alike to take up a minute challenge.
YOUTUBE CHALLENGES
FACEBOOK AND TWITTER POSTS
INSTAGRAM POSTS
SNAPCHAT RELEVANT IMAGERY CREATED
ONLINE INFORMATION PORTAL
POSTER CAMPAIGN FOR SCHOOLS
SCHOOL PARTICIPATION PACK
YOUTUBE FILM COMPETITION
PRESS PACK
Campaign Content

10. Why Social Media? Nearly everyone has a mobile phone
2.31 billion people in the world are active social media users
Twitter haS APPROX 320 million monthly active users.
Instagram has more than 500 million active monthly users.
YouTube has over a billion users— almost one-third of all people on the internet.
Seven in ten 12 to 15 year olds in the UK have a social media profile.
12-15’s now spend nearly three and a half hours a week more online than they do watching a TV set
the mobile phone has overtaken the TV set as the device they would miss the most.

11. Action For Children Scotland - Moving On and Yes Chef programmes
NHS
SCOTTISH GOVERNMNENT
Scottish Sports Futures
Local Authority Caterers
Education Scotland
Food and Drink Federation Scotland
Keystore
Other potential partners that we will be approaching will include Sport Scotland, Local Authority Leisure Trusts, etc.
Partners

12. Why should ASSIST FM be the organisation to take on this challenge?
We can speak to every pupil through the catering service in each school.
We have already worked in partnership with Education Scotland and the Scottish Food and Drink Federation
We understand young people and food issues – we talk to them on an ongoing basis…

13. INCH BY INCH FOR SCOTLAND OBJECTIVES
To make a change in dietary and fitness habits that will have a positive effect on obesity in Scotland amongst pupils and their parents
To highlight and educate on healthy eating/diets and fitness
To promote the services of local authority caterers
To promote the services of other relevant agencies across Scotland
To create a campaign that has real resonance and is aimed at promoting a change in cultural attitudes within Scotland

14. content will be worked on from April – August 2017
TIMINGS
August 2017-December 2018
ThE campaign will be officially launched in an Edinburgh school in August 2017
content will be worked on from April – August 2017

15. ASSIST CONFERENCE 2017

17. ASSIST FM CONFERENCE 2017 24-25th August 2017 HILTON HOTEL GLASGOW
60 + Stands
Keynote Speaker - Dr David Caesar
Jersey Boys tribute band
National Awards and BEBL Awards

18. Scottish School Cook of The Year
Monday 7th August 2017
GARY MCLEAN, MASTERCHEF PROFESSIONAL – CHIEF JUDGE
GARY WILL PRESENT PRIZE AT GALA DINNER
WINNING RECIPE FEATURED IN SCOTTISH SCHOOL MEALS WEEK
FEATURE IN NEWSLETTER

19. Scottish School Meals Week
Monday 30 October – Friday 3rd November
Halloween Poster
SCOTTISH SCHOOL COOK OF YEAR RECIPE
BRAKES SCOT POT CHALLENGE
UNILEVER SCOTTISH BAKE OFF
QUORN MEAT FREE DAY

20. ASSIST NATIONAL AWARDS
SCHOOL CATERING TEAM OF THE YEAR
SCHOOL CLEANING TEAM OF THE YEAR
SCHOOL CROSSING PATROLLER OF THE YEAR
INNOVATION AWARDS – COUNCIL & SUPPLIER
NATIONAL CHAIR AWARD

21. ASSIST NEWSLETTER ASSIST WALLPLANNER

22. SCOT’S ORIGIN BRAND
MANUFACTURED IN SCOTLAND
GROWN IN SCOTLAND