1. Consumer behaviour in tourism Case study: Greece
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2. PLANNING FOR THE FUTURE
Tourism is the most important economic Industry in Greece
The Impact of economic Crisis on Tourism
Consumer Behaviour and Tourism Marketing
Tziora Nectaria - Papacharalabous Charalabos

3. TOURISM MODELS Mass Tourism vs. Sustainable Tourism
Homogenization vs. Differentiation
Packaged Holidays vs. Individual Experiences
From 4S to 4E
Environment, Education, Events, Entertainment
Tziora Nectaria - Papacharalabous Charalabos

4. Plog’s Model of Traveler Types
The Psychocentric Tourist a.k.a. “the Repeater”
Non adventurous
Complete relaxation
Pre-organized itinerary
Prefer familiarity
and The mid-centrics
The Allocentric Tourist a.k.a. “the Wanderer”
Seek variety and experience
Travel at own pace
Interested in authenticity and local cultures
Tziora Nectaria - Papacharalabous Charalabos

5. The Push and Pull Travel Motives: Demand and Supply
Psychogenic Needs
Escapism
Social Interaction
Being with the Family
Entertainment
Pure Relaxation
Adventure
Novelty
etc.
Destination Attributes
Beautiful Scenery
Historic & Cultural Resources
Accommodation & Transportation
Recreational Activities
Festivals & Events
etc.
Tziora Nectaria - Papacharalabous Charalabos

6. Tourism Statistics More & Shorter Trips
2 out 3 stay at Friends & Relatives Homes
Cut back on other Expenses than lose out on their Holiday
Peer Travelers influence Destination & Transportation Choice
Heightened Interest in Niche Markets (VFR, Creative Tourism, Wellness & Spa)
Tziora Nectaria - Papacharalabous Charalabos

7. Special Interest Tourism
Alternative Tourism, including Rural, Cycle, Wine & Food, Aboriginal
Varied Tourism Product for varied Market Segments
Priority of the Greek Tourism Development Strategy, esp. Maritime and Coastal Tourism
Challenges and Opportunities for Sustainable Tourism Development
Tziora Nectaria - Papacharalabous Charalabos

8. HIGHLIGHTING GREEK TOURIST BEHAVIOUR
AN EMPIRICAL RESEARCH
Is Tourism & Traveling still a priority for the Greek people?
What really drives Tourist Behaviour?
Are sustainable Tourism Models on the Rise?
Tziora Nectaria - Papacharalabous Charalabos

9. Methodology Online Questionnaire with Limesurvey
Distributed through Facebook, LinkedIn,
7 thematic Sub-Categories
Question types: Likert scale, ranking, dichotomous, multiple choice
Convenience Sample: 125 people
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10. Demographic Data Gender:74 Female, 51 Male
Age group:20(18-25), 48(26-35), 35(36-45), 19(46-55), 3(56-65)
Marital status: 64 Single, 50 Married, 11 Divorced, 35 with minor children
Education:13 Vocational Training, 41 University Degree, 49MSc, 13PhD
Profession: 13 Students, 26 Employees, 54 Public servants, 19 Self employed, 12 Unemployed, 1 Pensioner
Monthly income: 30(0-500), 36( ), 45( ), 11( ), 3(2001+)
Tziora Nectaria - Papacharalabous Charalabos

11. 1. HOLIDAY TYPES Most important type of Holiday
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13. Preference for Quality & Independence
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14. Interest in packaged Holidays
Tziora Nectaria - Papacharalabous Charalabos

15. 2. TRAVEL MOTIVATION
Tziora Nectaria - Papacharalabous Charalabos

16. Tourism Models Trends Past – Present - Future
Tziora Nectaria - Papacharalabous Charalabos

17. 3.DESTINATION SELECTION
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18. 4. SPECIAL INTEREST TOURISM
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20. 5. THE ROLE OF BUDGET
Tziora Nectaria - Papacharalabous Charalabos

21. Main Reason for not taking a Holiday
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22. 6. THE ROLE OF TIME
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23. 7. TOURISTS’ PROFILES
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24. Daily Lifestyle & Tourist Choices
Tziora Nectaria - Papacharalabous Charalabos

25. Eco-awareness & Nature-Lovers
Tziora Nectaria - Papacharalabous Charalabos

26. Escapism is feminine
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27. Consumer Awareness
Tziora Nectaria - Papacharalabous Charalabos

28. CONCLUSIONS People need Holidays Tourism driving Forces
Socio-economic and
Cultural Influences
Personality Attributes
Towards a sustainable Tourism
Need for Education,
Awareness & Sensitization,
Targeted Promotion (Trendsetting)
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