1. Family Futures Booster Grant
Applying the grant to digital marketing

2. i-Adopt – our adoption service
Developed six years ago as a pilot
Based on focus groups and our clinical experience as an ASA
Adoption service for the 21st century
A multidisciplinary service for children with complex needs and high support requirements

3. iGeneration
Recruiting prospective adoptive parents from the iPod, iPhone, iPad generation of 30+
Market differentiation: targeting specific groups
From pulpits to Pinterest
A truly multidisciplinary service incorporating marketing and business management
The next step: marketing via digital media

4. Animation
Recruiting parents for specific children – It’s all about me project
Starts with the smart phone and directs users to the website

5. Marketing activity Using social media Optimising YouTube channel
Revamped Family Futures website
Improving Family Futures’ presence on key external websites
The power of video
Micro-marketing bespoke events
Be Google savvy

6. Results 17% increase in the number of i-Adopt enquiries
21% increase in attendees to information events
32% increase in Facebook likes
71% increase in Twitter followers
9,520 views on YouTube channel with 10 new videos
29% increase in visits to website year-on-year
387% increase in referrals from social media channels to website year-on-year

7. Lessons learnt
Website is your shop window – creating a personality and giving a good impression is key
It’s important not to speak in technical jargon
It’s important to regularly update your website with dynamic content
Social media activity is key to raising the profile of the agency and generating conversations about adoption

8. Where to next? From external marketing to internal marketing
Continuing to use social media to give Family Futures a voice in the public debate about adoption
Responding to topical news
Sharing case studies and impact to promote our training programme
Strong imagery works well on social

9. Do you have any questions?