1. Please Be Sure to Dial in for Audio: Call: 888-721-8686
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2. Agenda Overview of The 2016 Almond Conference
What's new in 2016
Dedicated trade show hours
Other programs benefitting exhibitors and sponsors
Building Your Ground Game
outreach and messaging
Social outreach
       
Varying Your Message 
Staying fresh and relevant
Tailoring to your audience
Questions

3. Registration Comparision

4. Total Attendee Update (as of 7:30 a.m. today)
1,134

5. What’s New in 2016 Compressed trade show floor Seated luncheons
22 additional booths
Expanded poster session area
Seated luncheons
Pre-registration complimentary
Onsite registration for attendees $25 fee
Exhibitors/sponsor onsite fee waived in 2016
Live Auction at Gala Dinner to fund FFA scholarships
New exhibitor page on AlmondConference.com
Separate company directory guide
Interactive program for attendees
Exhibitor/Sponsors added to Resource Map on Almonds.com

6. Almond Board Promotional Tactics to be Leveraged
Postcard
Flyer
Feature windows on Almonds.com
ABC Communications: California Almond Outlook (print and electronic), The Handle, Twitter
eBlasts (NEW)
Interactive e-Conference Program (NEW)

7. Exhibit Floor Exhibit Floor Highlights ABC booth + attendee lounge
FFA silent auction
Poster session area
Almond stage
Strategically placed bars
As of September 22, 2016:
256 booths sold
44 booths remaining to sell
Sponsorship opps still remaining

8. Session Information
Sessions will begin earlier than ever starting on Tuesday, Dec. 6 at 11:30 a.m.
Similar to last year, four session rooms will run concurrently:
Production Research Updates
Growing Almonds: Hot Topics
Marketing
Almond Quality and Food Safety/Regulatory Updates
Complete and interactive e-Conference program to launch October 24 at AlmondConference.com

9. Trade Show Hours Tuesday, December 6 5:30 p.m. – 7:00 p.m.
Wednesday, December 7
9:30 a.m. – 5:30 p.m.
Thursday, December 8
9:00 a.m. – 3:00 p.m.

10. Gala Dinner: “Denim and Diamonds”
Family Style
Farm Tables
Agenda:
Doors open at 5:30 p.m.
Dinner at 6:30 p.m.
General program at 7:25 p.m.
FFA Live Auction 8:00 p.m.
Entertainment 8:30-11:00 p.m.
Gala Dinner Entertainment: The Smith Band
Line Dancing Instructor followed by live music and dancing!!

11. Available Sponsorships
We still have a few sponsorships available and they include
Platinum Sponsorship
The Platinum Sponsor comes with a 20 minute presentation on the Almond Stage and a 30x30 space adjacent to the Almond Board booth.
Hotel Key Cards
Your name on all the conference keys. One hotel remains. (deadlines apply)
Bar Booths
#1225, #224 and #910 will draw attendees every afternoon with our bar service. Increase your contacts!
Belly Band
Wrap each Research Update with your name and logo (deadlines apply)
Lanyards
The conference lanyards are a great way to get your name in front of everyone (deadlines apply)

12. Building Your Ground Game – Messaging and Email Outreach
Message design should include material from:
Marketing messages
What you do and/or why you do it
Recent wins
New hires or other team news
Product pitches
Product / Service Developments
What are your newest products or services
How are they impacting customers
How they’re selling and why folks are interested
What are you working on or who you’re working with
Outreach
Share with all your prospects and customers that you will be at TAC and share some conference highlights
Include what you'll be showing, what you're announcing
If you'll be talking about the industry in general, say so. "John, will be in attendance on Tuesday talking about what he's learned in the fields this year and how growers are responding to xxxxx”
Plan for 3-4 sends over two months and focus exclusively on the conference and your part in it.
Share your other contact points like Facebook, industry ag pages

13. Building Your Ground Game – Email Outreach
Share with all your prospects and customers that you will be at The Almond Conference and share some conference highlights you think are interesting
Include what you'll be showing, and what you're announcing
If you'll be talking about the industry in general, say so. ”Our CEO John, will be in attendance on Tuesday talking about what he's learned in the fields this year and how growers are responding to xxxxx”
Plan for 3-4 sends over two months and focus exclusively on the conference and your part in it
Share other places people can find your company like Facebook, industry ag pages, your web pages, phone numbers, etc.
Targets
Prospects
Clients
New partners and partner targets
Use the new Exhibitor Web Site

14. The New Exhibitor Web Site

15. Building Your Ground Game – Social Web
Social Outreach
For those of you with Facebook pages, or a presence on other ag sites, share that in your s
Share the link to your page
Have photos on the page
Share your topics and ideas from above, mirror the content and the messages
Include pictures of your team, or the folks that will be there, so they can look for you
       
 Varying Your Message 
 Have two or three sets of messages so you have fresh content in each send
 Keep your Facebook content and other site content fresh by updating it regularly
 Freshen up your content every couple of weeks at least

20. Questions?

21. Three Things to Remember
Targeting audience and reaching them will increase your traction at the conference and beyond
Keeping you messages fresh with new content will have more folks looking at your messages
Repetition is key
Save the Date!
Almond Conference Webinar, Part 2: October 19
Almond Conference Webinar, Part 3: November 15

22. Contact Us
Exhibits: Matt Masiero Sponsorships: Jeff Taylor (925) Registration: Pam Hawkins (415) Promotional Materials: Jenny Nicolau (209)