Download presentation
Presentation is loading. Please wait.
1
The Long Road: Creating a comprehensive strategic enrollment and student success plan
2
Overview HACC Background Philosophy of SEM at HACC 2012-2015 SEM Plan
Conclusion and Questions
3
HACC, Central Pennsylvania’s Community College – Who We Are
4
HACC’s 8-County Service Area
Lebanon Dauphin Perry Cumberland Lancaster Franklin York Adams
5
HARRISBURG LEBANON YORK VIRTUAL LANCASTER GETTYSBURG
6
50,000+ Student enrollment 19,000+ Credit Enrollment in Fall 2014
Workforce training participants
7
SEM Philosophy at HACC
8
The Definition of Strategic Enrollment Management
Systematic Exert influence over enrollments Organized by strategic planning research Supported by institutional research Includes recruitment, transition, retention, and completion. Hossler and Bean, 1990
9
The Funnel Prospect Admit Tested Registered Paid Retained Grad Alum 9
10
Key Areas of Enrollment Management
Marketing and Recruitment – “Sales” Enrollment Services – “Process, Communication and Service” Student Success – “Engagement and Relationships” Completion – “Alignment”
11
Vision for SEM at HACC Large-scale Data informed Collaborative
Supported financially
12
HACC’s SEM Structure College Wide Direction
Complete Tasks Enrollment and Retention College Wide Direction Enrollment Management Planning College Wide Direction Strategic Planning SEM Leadership Team SEM Enrollment Services Ad Hoc Committees Functional Areas SEM Student Success
13
SEM Plan
14
Recruitment and Marketing
Prospect management system College rebranding Cohort marketing and recruitment Increase prospect pool Increase outreach activities Enhance data analysis and tracking New brand and more effective marketing
15
Enrollment Services Initiatives
Process mapping “Triage” model for enrollment services Excellence in service Cohort communication flows Telecommunications
16
Marketing, Recruitment and Enrollment Outcomes
Marketing rebrand and Recruiter communications plan were implemented Spring 2014 Telecommunications initiatives begun Summer 2015
17
Improved New Student Outcomes
Applications for admissions Fall % Spring % Summer % Fall % Spring % New Student Enrollment Fall % Spring % Summer % Fall % Spring %
18
Student Success and Completion
Orientation Student success courses Early alert Men of Color
19
Improving Course Outcomes
Improved DFW Rate from baseline (Fall or Spring 2013) No improvement in DFW from baseline Fall 2015 Starfish Implementation (semester 3) Fall 2014 Starfish Implementation (semester 1) Fall 2013: Former Academic Monitoring System termCode SUBJ_CODE CRSE_NUMB A-C D-W % Fail Total HC TERM_CODE Total Enrl 201620 ACCT 101 347 141 28.9% 488 201520 299 167 36% 466 201420 419 209 33% 628 BIOL 111 445 127 22.2% 572 420 120 22% 540 500 220 31% 720 121 532 289 35.2% 821 531 322 38% 853 583 305 34% 888 ENGL 001 225 59 20.8% 284 1 261 103 28% 364 260 30% 371 050 95 39 29.1% 134 50 99 40 29% 139 107 53 160 051 854 333 28.1% 1187 51 1036 454 1490 1149 537 32% 1686 FS 406 217 34.8% 623 451 246 35% 697 432 240 672 MATH 010 410 38.8% 670 10 485 39% 790 503 334 40% 837 408 318 43.8% 726 378 49% 742 350 46% 758 104 87 85 49.4% 172 84 45% 185 89 98 52% 187 110 69 49 41.5% 118 78 44 122 81 48 37% 129 43 20.0% 215 186 68 27% 254 165 96 119 80 33.3% 38 106 83 45 128 56 36 39.1% 92 46 58 32 90 020 702 594 45.8% 1296 20 752 625 1377 749 701 48% 1450 045 28 36.8% 76 29 15 27 42% 65 953 1695 1067 754 41% 1821 1022 855 1877
20
Increased Savings for Students
$148,399 Total "usable" credits gained: 741 Increase in classes passed: 247
21
Student Success Course Outcomes
Black/ African American Hispanic/ Latino Enrolled in FS 100 75.4 76.2 Not enrolled in FS 100 52.3 53.8 Enrolled in FS 102 82.1 83.3 Not enrolled in FS 102 61.3 60.2
22
HACC’s SEM Plan
23
Structure and Process Strategic Plan Driven
SEM LT Membership Expansion Elimination of “Subcommittees” Focus on Refinement and Expansion
24
Marketing and Enrollment Services
Cohort recruitment and marketing Active Military & Veterans African-American students Dual enrollment High achieving high school students Hispanic students Home school Virtual learning
25
Marketing and Enrollment Services Cont’d
New admissions department Enhancement of current communications Business and community outreach Academic program focus Process review and automation Live chat
26
Student Success and Completion
Co-curricular events Relational advising First-year experience EAB’s “Navigate” on-boarding technology Academic program alignment Developmental education
27
Concluding Statements and Questions/Answers
Similar presentations
