1. NY State of Health The Official Health Plan Marketplace
Open Enrollment
Collaborating to Close the Gap on the Uninsured
Audio Portion can be Accessed at:
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2. Agenda Welcome - Danielle Holahan, Deputy Director Marketing Overview
- Marci Natale, Director of Communications, Marketing & Outreach
Outreach Overview
- Margo Janack, Chief Marketing and Outreach Officer
Close
- Q & A
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3. Enrollment Fast Facts
More than 2.8 million New Yorkers have enrolled in health coverage through the Marketplace
15% of New Yorkers are covered through the Marketplace
_______ uninsured New Yorkers covered since 2013
92% of Marketplace enrollees reported that they were uninsured at the time they applied
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4. nystateofhealth.ny.gov

5. Reaching Consumers in 2017
Continue “You’d Be Surprised” messaging – TV, radio, digital
New navigator testimonial ads
New consumer educational materials
Direct to consumer messaging
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6. Direct Messaging to Customers
“Get Ready” for 2017 (Sent in August 2016)
- Renewal is coming!
- Update your information
- Permission to auto-renew
Renewal Reminder
- Will be sent in early November
Select a health plan reminders (On-going)
- Sent on an on-going basis to those who receive and eligibility determination but have not selected a health plan
Important Date Reminders
- December 15 for January 1 coverage
- End of open enrollment period
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7. Making Renewal Easier
Improved income eligibility process use most recent verified income rather than income tax data which is years old
Revised application question to encourage consumers to permit auto-renewal
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8. Important Dates October 2016: Renewal Notices begin mailing
11/1/16: Open Enrollment begins for new applicants
11/16/16: Open enrollment begins for individuals renewing coverage
12/15/16: Last day to enroll for January 1, coverage
1/31/17: Open enrollment closes for QHPs
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9. Consumer Material Survey
Survey sent to 419 Agencies
360 assistors completed the survey
- Navigators: 114
- CACs: 221
- FEs:25
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10. Feedback on Consumer Materials
Rack card
Majority felt it was valuable, easy to understand, raised awareness and helped to assist consumers
Poster
Most felt it was valuable, easy to understand and raised awareness
Fact sheets
Enrollment Periods, Essential Plan, How to Pick a Health Plan, Immigrants were most helpful
Videos
Essential Plan
How to Renew Your Coverage
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11. Consumer Education Resources
Updated Materials
Essential Plan Fact sheet, rack card and poster
New
Post Card
At a Glance
Language Identification tool
Digital
After Insurance Enrollment video
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12. Post Card
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13. At a Glance- QHP
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14. At a Glance- QHP
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15. At a Glance – Essential Plan
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16. At a Glance – Essential Plan
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17. Language Identification Tool
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18. Materials available in 27 languages
3 new languages added:
- Albanian
- Greek
- Tagalog
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19. Community Outreach
Continue to build public awareness about the Marketplace
Reach all communities throughout the state
Strong focus on priority areas and demographic groups with highest uninsured rates
Increase enrollment and reach our goal to further reduce the number of uninsured
Coordinate outreach activities with assistors and other partners to maximize reach
Use assistor feedback on event surveys to evaluate effectiveness and plans for next year
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20. Community Outreach A) Cultural Heritage Events
B) Faith-Based Organizations
C) Seasonal Events
D) Community Businesses
E) Students, Children and Families
F) NYS Agency Partnerships
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21. Promoting the Campaigns
NYSOH online events calendar
NYSOH social media channels
Earned Media
Paid Media
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22. How Can You Help? Submit your events Sign Up for Events
Sign Up for Events
Sign Up Genius
Complete Post event Surveys
New Campaign Ideas!
We want to hear from YOU!
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23. Geo-Targeted Outreach Strategy
Use published survey data to identify areas and populations within areas with the highest uninsured rates
- Uninsured rate (%)
- Number of Uninsured
- Ages 18-64
- Race and ethnicity
- Income Level as a proxy for program eligibility
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24. Moving Forward
NY State of Health enrollment increased in 2016 by 700,000
Help NYSOH Identify potential customers in NY’s priority areas
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25. Develop partnership strategies unique to priority areas
How Can We Use This Data?
Develop partnership strategies unique to priority areas
Engage in conversations with priority communities
Plan outreach events
Target advertising
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26. Your Ideas How and where to reach the remaining uninsured: Referrals?
Events and activities?
Collaborations?
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27. nysohoutreach@health.ny.gov Subject line: Assistors Feedback
We Want to Hear from You!
Subject line: Assistors Feedback
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28. We look forward to working together to meet these goals!
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