1. Prepared by Natalie Pritchard RedTie Sales and Marketing
Reasons to be Cheerful
Prepared by Natalie Pritchard
RedTie Sales and Marketing
April 2009
Prepared for Suzuki GB - 22nd January 2006

2. Introduction Originally a producer of personalised gifts
Entry into commercial print 3 years ago
Software grown organically
3 companies within the group

3. Where Are We Now? Trusted, proven supplier of web to print
Globally recognised company
Increased staff resource
Stable position in the web to print marketplace

4. Reasons To Be Gloomy! Credit crunch Budgets squeezed Rising costs
Contracting supplier base

5. Is It All That Bad? The industry is changing, but it always has!
Change represents opportunity...
“Opportunity is missed by most people because it is dressed in overalls and looks like work”.
Thomas A. Edison ( )

6. Web To Print – A New Opportunity?
Provide clear benefits to you and your client
Open up a different conversation
Allow you to maintain your strengths
Help you change the customer transaction

7. Why Invest In Web To Print Now?
Buyers expect web transactions
Younger target audience
Web facilities have improved
All businesses have to change and adapt!
Prepared for Suzuki GB - 22nd January 2006

8. Create A Gift – Personalised PhotoGifts

9. RedTie Template Solution

10. Access, Edit & Order Print Collateral

11. Powerful Direct Mail Functions

12. Comprehensive Admin Tools

13. Detailed Reporting Analysis

14. Sophisticated Workflow Options

15. Image Library Tool – Product Builds & Pricing

16. RedTie Quotation

17. Instant Online Quotes

18. Full Job Management System

19. How Do You Successfully Implement Web To Print?
Don’t panic!
Don’t change everything – incremental steps...
Keep your core values – quality & service are still crucial
Be the best at what you do
Prepared for Suzuki GB - 22nd January 2006

20. How Do You Ensure Adoption of Web To Print?
Business strategy is key
Research your market - who can benefit & how?
Remove barriers – do they understand the value?
Educate the core stakeholders
Prepared for Suzuki GB - 22nd January 2006

21. How Can RedTie Help Support Online Growth?
Launch of RedTie Services
Managed Services - facilitates the adoption of web to print
Marketing Maximiser strategy – “Print to the Power of Three”
Enhanced PR and marketing coverage

22. The Challenge That Lies Ahead
Believe in it yourself, get your staff to buy into it
Accept and manage change
Don’t lose sight of today, ensure a plan exists for the future
Educate everyone you meet!

23. What Are The Benefits – To Your Clients?
Simple to use
Manage globally, print locally
Faster response and turnaround
Reduces associated costs of print

24. Reasons to be Cheerful! Web to Print improves the way you do business
More opportunities to win new business
Customer retention increases
Add value to your offering, make more money
It’s easy to do!

25. A Final Thought
“No matter what your product is, you are ultimately in the
education business... Your customers need to be constantly
educated about the many advantages of doing business with
you, trained to use your products more effectively and taught
how to make never ending improvements in their lives.”
Robert G. Allen
Co-author of “The One Minute Millionaire

26. End Of Presentation!
Thank you for your time...