2. New Ways to Use Content to Drive Organizational Revenue
Cindy Stevens
Senior Director, Publications
Consumer Technology Association

3. Who is the Consumer Electronics Association (CTA)TM?
CTA represents the $292 billion consumer technology industry that supports more than 15 million U.S. jobs.
We represent 2,200 member companies
CTA owns and produces CES® – the world’s gathering place for all who thrive on the business of consumer technologies.

4. CTA Engages with Members in Many Ways
Websites: CTA.tech and CES.tech
CTA.tech/i3
Social media:
Facebook
Twitter
YouTube
Instagram
Periscope
Snapchat
CTA Smartbrief: daily
Enewsletter CTA Member News: monthly
It Is Innovation (i3) Magazine:
bi-monthly
Webinars: Market Research

5. CTA’s Digital Media Presence
On the Web:
CTA.tech: the official home of CTA
CES.tech: represents CES
DeclareInnovation.com: CTA’s public policy
It Is Innovation (CTA.tech/i3): CTA’s flagship publication
The CTA Blog (CTA.tech/blog): CTA’s official blog
GreenerGadgets.org: shows consumers how to recycle CT products.
Facebook: Community updates
Facebook.com/ConsumerTechnologyAssociation
Facebook.com/CES
Facebook.com/InnovationMovement
Twitter: News on CTA, CES and the industry
@CTATech
@CES
@imovement
Periscope: Live broadcasts from CTA and CES
Periscope.tv/CTATech
Periscope.tv/CES
Snapchat: Behind-the-scenes photos and videos
CTA on Snapchat is “ctaofficial”
CES on Snapchat is "cesofficial"
Instagram: Images from CTA events
@CTA
@ CESofficial
YouTube: Videos covering the industry and CES
YouTube.com/CESontheTube
YouTube.com/CTAontheTube

6. CTA Publications
It Is Innovation (i3) – focuses on innovation in technology, policy and business, and the startups that grow the consumer technology industry
CTA.tech/i3 – Publications portal
Digital America – Includes market data and analysis across 10 product categories
Five Technology Trends to Watch – Uses CTA market research and analysis to predict the products and services that will transform consumer’s lives
CTA Corporate Report – Highlights CTA’s initiatives and programs during the year
Consumer Technology Association Blog –Reports on CTA programs and industry trends
CTA SmartBrief – This e-newsletter provides a summary of tech news stories daily

7. CTA Member Benefits Policy Advocacy
Track legislative activity on the Hill
Market Research
Free access to consumer research, economic reports and researchers
Industry News
Stay up-to-date with free subscriptions
Events
Make valuable connections at CTA events including CES and CES Asia
Media Opportunities
Promote your products with free CTA-sponsored media tours
Technical Education
Participate for free in Technology & Standards committees  

8. The i3 Brand Traditional Advertising Model Circulation
Digital – 21,559
Print – 18,804
Distribution
-LaGuardia, Logan and National Airports
-Congressional Offices
535 Members
-CTA Member Companies
-CTA Events/CES/CES Asia

9. Sponsored Content Strategy
Native advertising are paid ads that are so cohesive with the page content, assimilated into the design, and consistent with the platform behavior that the viewer simply feels that they belong. -The Interactive Advertising Bureau

10. CyberVista Case Study
Goal: Educate the industry about the critical nature of cybersecurity and promote their presence at CES
Solution: 4-page insert
-November Pre-CES issue
-Distribution at CES Unveiled
Other i3 Advertorials:
-Formula E – November issue
-Huawei – January issue

11. AARP Case Study
Goal: Promote the development of high-quality, innovative products and services for older adults
-Educate the tech industry about the enormous market potential for seniors
-Highlight AARP’s Innovation Lab, The Hatchery
Solution: 4-page interview conducted by CTA in i3’s CES issue
20,000 copies onsite at CES:
CES Unveiled, the Innovations Design Showcase, CTA member lounges, the Grand Lobby, media rooms, pub bins, Leaders in Technology packets and the Executive Office.

12. Custom Publishing Coldwell Banker Case Study
Member of CTA’s TechHome Division
Sponsor of the CES Smart Home Marketplace
Goal: additional exposure at CES 2017 and to be positioned as a thought leader in smart home tech
Solution: 8-page gatefold on heavy paper stock provides a snapshot of Coldwell Banker’s initiatives
-Poly-bagged with CTA’s i3 CES issue
-20,000 copies distributed at CES

13. CES Unveiled New York Press guide to exhibitors
Revenue share from booth sales

14. CES Unveiled Las Vegas 2,000+ media
Press guide to 190+ CES Unveiled exhibitors
Two days before CES officially opens
2,000+ media
60 startups in Eureka Park Marketplace

15. CT Hall of Fame Dinner Rainbow Room, NYC, November 9, Sold Sponsorships Congratulatory ads in i3’s special HOF section

16. Consumer Technology Association
Questions?
Cindy Stevens
Consumer Technology Association