1. We Get Our Listings Sold We Have All You Need 900+Agents Strong

2. WE ARE ONE OF THE TOP 10 FIRMS IN NORTH FLORIDA
Florida Homes Realty & Mortgage is one of the TOP 10 Real Estate Firms In North Florida.
We are ranked in the TOP 10 Firms in the
Jacksonville MLS&Board, St Augustine MLS&Board and the Gainesville MLS&Board.
With over 900 agents in North Florida,
Florida Homes Realty & Mortgage is a premier firm in real estate
Florida Homes Realty & Mortgage is in an elite group shared by only a few such as Watson Realty, Berkshire Hathaway, Coldwell Banker, Re/Max, Keller Williams, and Exit Real Estate
With Over 700 plus realtors

3. OFFICE LOCATIONS
St Augustine Office Florida Homes Realty 184 St. Road 312
St Augustine, FL Phone:
Fax
Jacksonville Office (Corporate)
Florida Homes Realty
9191 RG Skinner Pkwy, Suite 102
Jacksonville, FL 32256
Jacksonville Mandarin Office
Florida Homes Realty
9957 Moorings Dr. Suite 202
Jacksonville, FL 32257
Jacksonville Office
Florida Homes Realty
11512 Lake Mead Avenue Ste 701
Jacksonville, Fl
Fax
Jacksonville Mandarin Office
Florida Homes Realty
9957 Moorings Dr. Suite 302
Jacksonville, FL 32257
Gainesville Office
Florida Homes Realty
6216 NW 43rd Street, Bldg 3A Gainesville, FL
Fax
Jacksonville Beaches Office
Florida Homes Realty 1054
3rd Street N
Jacksonville Beach, FL Phone:
Fax:
Orange Park Office
Florida Homes Realty
555 Blanding Blvd Suite H
Orange Park, FL 32065
Gainesville Lake City
Florida Homes Realty
882 SW Baya Drive
Lake City, FL

4. BUYER INQUIRIES GO DIRECTLY TO ME
I HAVE 100% CONTROL
OVER YOUR LISTING & WHAT IS NEEDED TO SELL YOUR HOUSE

5. PROFESSIONAL PHOTOGRAPHY

6. SERVICES
We will
Help you determine the highest possible selling price for your home
Present a list of suggested repairs
Take professional pictures for marketing purposes
Recommend reputable repair companies
Share your house with all the agents on our team
Enter your home onto the Internet system
Advertise your home in List Hub to over 500 web sites
Communicate with you at least once per week

7. SERVICES-CONTINUED
Promptly advise you of changes in the market place.
Present all offers to you and assist you in evaluating them.
Monitor progress toward closing, when a contract is accepted.
Immediately advise you of events that may threaten closing.
Monitor the buyer's loan approval.
Stay in contact with the buying agent.
Be present at closing to ensure a successful conclusion.
Donate $ at closing to the charity of your choice.

8. Open Houses… Lead Gathering!
WHY ARE…
Open Houses And Ads Used By Realtors?
Open Houses… Lead Gathering!
Their primary use is to gather leads, as open house visitors tend to be looker’s and NOT qualified buyers. Realtors understand it will take as long as one year for a few of these leads to become serious qualified buyers
Print Advertising… Three Reasons!
To build name recognition for the Realtor
To gather leads
To find first-time buyers

9. HELPING YOU TO REACH BUYERS THROUGH MLS
Who Do We Need to Reach FIRST When Selling Your Home?
MLS Realtors!
The odds are at least one if not more of them will have a buyer who will purchase your home
This is why we need an MLS Marketing Strategy, because MLS Realtors want to show your home to their buyers!

10. 98% OF HOME BUYERS USE INTERNET
The internet continues to be the most important resource when buyers search for a new home
INTERNET
98%

11. SOCIAL MEDIA
Social media is an important marketing tool to skyrocket the visibility of your property across multiple channels

12. REAL ESTATE AGENTS AND THE INTERNET CONTINUE TO BE THE MOST IMPORTANT RESOURCES IN THE HOME SEARCH PROCESS

13. OUR FIRM’S WEB SITE PRESENCE
Our firm has an aggressive strategy for attracting buyers to our listings. By distributing your listing information, along with photographs to a wide array of premier consumer websites, we make sure that we maximize every opportunity to attract qualified buyers to the table

14. MARKETING YOUR PROPERTY on 500+ sites thru List Hub

15. OUR FIRM'S WEB PRESENCE THROUGH MAJOR WEBSITES
Google & Bing
Top Google & Bing Placement Over Millions Of Real Estate Site
Multi-City & Multi-Language
Jacksonville, St Augustine, Gainesville, Lake City,
Palm Coast, Daytona, Orlando, Palm Beach,
Port St Luciy, & Miami

16. OUR FIRM'S WEB PRESENCE THROUGH MAJOR WEBSITES
Jacksonville Office
11512 Lake Mead Ave
Suite 701
Jacksonville FL 32256
St. Augustine Office
184 St. Road 312
St. Augustine FL 32086
Gainesville Office
6216 NW 43rd Street Blvd 3A
Gainesville FL 32653

17. OUR WEBSITE HELPS MATCHE THE PERFECT BUYER WITH YOUR HOME
OUR WEBSITE MATCHES THE PERFECT BUYER WITH YOUR HOME
OUR WEBSITE HELPS MATCHE THE PERFECT BUYER WITH YOUR HOME

18. TO MAXIMIZE VALUE OF YOUR HOME
3 C's of staging
spotless kitchens, baths, patios and decks
Clean
no personal items - show home look
Clutter free
Color
warm rooms with color accents

19. 21 TIPS FOR HOME SELLING SUCCESS!
Curb Appeal: Bring it to the best appearance possible
Driveway: Fix needed repairs, wash it or clean it
Roof: How is the condition?
Mailbox: Make it attractive
Front Door: Must be in the best shape possible
Windows: Clean and crack free?
Exterior Paint: How is the condition?
Garage Door: How is the condition?
Front, Side & Back Yards: Must be in the best shape
Your Cars: If not in good shape, remove them from driveway for showings
Front Entry: Clean & free of clutter
Closets & Rooms: Remove as much clothing and furniture as possible
Carpet: Must be clean
Door Leading to Garage: Have door unlocked and garage clean
Interior Paint: Must be in the best shape possible
Light bulbs: Make sure all work
Furnace & Air Conditioner: Clean them up and working good
Home Clutter: Eliminate it
Kitchen: Clean and bright at all times
Baths & Bedrooms & Pool: Clean and bright at all times
Home smell: Must be fresh. If you smoke… use air freshener

20. Buyer's market vs Seller's market
MARKET CONDITIONS
Buyer's market vs Seller's market
Seller's market
Buyer's market
More buyers than sellers
Prices rise
More sellers than buyers
Prices fall

21. MAXIMIZING VALUE
We can't control market conditions, competition, location or size
Our focus will be on factors we can control to get maximum value:
Price
Condition
Marketing for maximum exposure

22. FACTORS THAT DON’T AFFECT THE VALUE OF YOUR
Some factors are “given” – we have no control over them
Physical qualities of your property
Market Conditions
The Competition
The Location
What you owe on the property
Some Factors have no effect on the current value of your property
The Price you paid
The Proceeds you need
Your Home Improvement
The Value of Your Property is Determined by
What A BUYER Is Willing To Pay In Today 's Market Based on Comparing Your Property to Others SOLD In The Area.

23. HELPING YOU TO NEGOTIATE WITH THE BUYER!
We Can Get You More Money!
Negotiating an offer is not easy because emotions tend to get involved in the sale of your home and its value
Should the seller and buyer negotiate directly, often the emotional difficulties of negotiation causes the seller & buyer to be at odds
A Realtor serves as a third party and is in a much better position to have the buyer recognize and offer the true market value of the home

24. HELPING YOU TO KEEP THE BUYER AFTER THE SALE!
It’s called Buyer Remorse!
All of us experience buyer remorse, the most common involves the purchase of a car or a home
When buyers develop an acute case of buyer remorse, I step in.

25. HOW IS PRICING… Determined When Selling A Home?
Similar Homes Recently Sold!
This tells us what buyers are willing to pay for this kind of home in this area at this time. I call this “facts”
Similar Homes Now For Sale!
This tell us about our competition. Buyers will compare your home to these homes. I call this “fiction”
Expired Listings!
This tell us what buyers are not willing to pay for this kind of home in this area at this time. I call this “fiction” that refused to consider the “facts”. If your home isn’t selling it has everything to do with the price. You can overcome all negative aspects of a home by making it more attractive in pricing. When your home represents the best value compared to the competition, it will sell

26. OUR DISCUSSION… The Way You Will Benefit… My Goal Is Simple…
The Pricing Plan For Your Home!
The Way You Will Benefit…
By having me represent you is that I can help you to determine the very best asking price for your home
My Goal Is Simple…
To get you the highest possible price the market is willing to bear at this time
And To Realize This Goal…
We need to understand how to analyze the market and how it is affecting the value of your home
Why Is This Important?
Because NO ONE INDIVIDUAL Controls Market Value, Be It A Realtor OR A Seller!

27. The only reason a home does not sell is because of marketing.
PRICE
The only reason a home does not sell is because of marketing.
Price is a major part of marketing!

28. To Quickly Sell your home
MUTUAL OBJECTIVES
To Quickly Sell your home
At the highest price and most favorable terms
With the least inconvenience

29. PRICING RIGHT AT THE BEGINNING RESULTS IN:
Higher offers
Less inconvenience
A more timely sale
Waiting for offers at a higher price has no marketing effect on obtaining offers.

30. The most buyer activity happens during the first month a home is listed
Timing is extremely important in the real estate market
You have the greatest opportunity to sell when it is new on the market
Starting too high and dropping the price later misses the excitement and fails to generate as much activity
Week 1
Week 4
Week 8
Week 12
Week 18

31. THE DANGER OF OVER PRICING
Asking Price
% of Purchasers
Over pricing your home does have consequences.
An asking price that is beyond market range can adversely affect the marketing of the property
+10% 2%
+5%
30%
Fair market value
60%
-5%
80%
92%
-10%

32. HOW PRICE AFFECTS EXCITEMENT…
And Therefore The Number Of Showings To Expect!
There Are 3 Price Excitement Points…
That will determine sale success
Priced Above Market Value Generates low excitement – buyers realize it’s too much
Priced Above Market Value Generates big problems for the sale – why even bother. You don’t have time to wait for the market to “appreciate in value” up to your price level
Priced Right & Showable This gets the job done. This should be our goal

33. LET’S GET STARTED! My goal is to put you in this picture, Property SOLD, Check in HAND and off to the BANK  I donate $ to the charity of your choice at time of closing.
SOLD