1. Communicating and Sharing: The Social Web
Welcome to chapter 8 of Visualizing Technology, fifth edition, by Debra Geoghan. This chapter explains and discusses communicating and sharing on the web.
Chapter 8
Communicating and Sharing: The Social Web
<#>

2. Copyright © 2017 Pearson Education, Inc.
Objectives
Compare Different Forms of Synchronous Online Communication
Compare Different Forms of Asynchronous Online Communication
Discuss the Impact of Social Media in Society
Locate User-Generated Content in the Form of a Blog or Podcast
Chapter Eight Objectives Are:
Compare Different Forms Of Synchronous Online Communication
Compare Different Forms Of Asynchronous Online Communication
Discuss The Impact Of Social Media In Society
Locate User-generated Content In The Form Of A Blog Or Podcast
Copyright © 2017 Pearson Education, Inc.
<#>

3. Copyright © 2017 Pearson Education, Inc.
Objectives (Cont.)
Discuss How Wikis and Other Social Media Sites Rely on the Wisdom of the Crowd
Explain the Influence of Social Media on E-commerce
Develop a Brand Marketing Strategy Using Social Media and Other Online technologies
Chapter Eight Objectives (Continued) Are:
Discuss How Wikis And Other Social Media Sites Rely On The Wisdom Of The Crowd
Explain The Influence Of Social Media On E-commerce
Develop A Brand Marketing Strategy Using Social Media And Other Online Technologies
Copyright © 2017 Pearson Education, Inc.
<#>

4. Compare Different Forms of Synchronous Online Communication
Objective 1 compares different forms of synchronous online communications. It also defines VoIP and how it works.
Objective 1
Copyright © 2017 Pearson Education, Inc.
<#>

5. Talk to Me Synchronous Online Communication
Happens in real time
Two or more people online at the same time
Synchronous communication is communication between two or more people online at the same time.
Objective 1
Copyright © 2017 Pearson Education, Inc.
<#>

6. Copyright © 2017 Pearson Education, Inc.
Talk to Me Chat & IM
Chat
Allows you to talk to multiple people at the same time in a chat room
Facebook, Google+, Google+ hangout
Instant messaging (IM)
Allows you to talk to one person at a time
iMessage, Skype, AIM
Chat rooms allow communication between multiple people at the same time. IM allows you to talk to one person at a time. When the IM session is complete, it will disappear. Client-based IM systems, which require software installation, include AIM, iMessage, and Skype. Most IM software also supports group chats.
Objective 1
Copyright © 2017 Pearson Education, Inc.
<#>

7. Talk to Me Voice Over Internet Protocol (VoIP)
Make calls from your computer or mobile device from anywhere you have Internet access
Apple FaceTime, Skype
Video chat with a webcam
Voice over Internet Protocol (VoIP) allows phone calls to be transmitted over the Internet instead of phone lines. Apple FaceTime and Skype are forms of VoIP. Skype allows you to place phone calls to other Skype users for free or to regular phones for a fee. If you have a webcam, you can video chat.
Objective 1
Copyright © 2017 Pearson Education, Inc.
<#>

8. Compare Different Forms of Asynchronous Online Communication
Objective 2 compares different forms of asynchronous online communication. It also demonstrates effective use and defines captcha.
Objective 2
Copyright © 2017 Pearson Education, Inc.
<#>

9. Leave a Message Asynchronous Online Communication
Communication that does not require participants to be online at the same time
Text and multimedia messaging
Forums/discussion boards
Asynchronous online communication is a form of communication that does not require the participants to be online at the same time. Examples of asynchronous communication are , text and multimedia messaging, and forums.
Objective 2
Copyright © 2017 Pearson Education, Inc.
<#>

10. Leave Me a Message How Do You Read and Send Email?
Uses store-and-forward technology
Two ways to access your messages:
client
Webmail interface – available online anywhere
Captcha
Completely Automated Public Turing Test to Tell Computers and Humans Apart
Difficult for automated software to read
Relatively easy for humans to read
is a system of sending electronic messages using store-and-forward technology. There are two ways to access messages: using an client or reading it online via a webmail interface.
Objective 2
Copyright © 2017 Pearson Education, Inc.
<#>

11. Leave Me a Message How Do You Read and Send Email?
advantages:
Access from a PC, phone, or tablet
Have multiple accounts
disadvantages:
Messages are not secure
Can be scanned by employers
The advantages of include the fact that it can be accessed via PCs, phones, and tablets from just about anywhere and that you can have multiple accounts. Disadvantages include that it could be read by hackers as well as scanned by an employer.
Objective 2
Copyright © 2017 Pearson Education, Inc.
<#>

12. Leave Me a Message Parts of an Email Message
Figure 8.6 shows some of the important parts of a new message.
Objective 2
Copyright © 2017 Pearson Education, Inc.
<#>

13. Leave Me a Message Text and Multimedia Messaging
Short Message Service (SMS)
Brief message sent to another mobile device
Multimedia Message Service (MMS)
Allows images and videos
Another popular form of asynchronous communication is text messaging. Using the Short Message Service (SMS), you can send brief electronic messages between mobile devices. Messages that include multimedia such as images or videos use the Multimedia Messaging Service (MMS). SnapChat is a mobile photo messaging app that allows you to send a photo or short video message to specific recipients and make it viewable for a specific amount of time.
Objective 2
Copyright © 2017 Pearson Education, Inc.
<#>

14. Leave Me a Message Forums and Discussion Boards
One of the first forms of social media
Like chat but not in real time
Often found on technology and product websites
User support system
Referred to as a community
Most are moderated
Require you to create an account
Forums are also known as discussion boards or message boards. They were one of the first forms of social media. A forum is similar to chat but differs because they are not in real time. Many technology and product websites include forums. These forums can be used as a user support or help system. Forums are sometimes referred to as a community. Most forums are moderated and require you to create an account.
Objective 2
Copyright © 2017 Pearson Education, Inc.
<#>

15. Discuss the Impact of Social Media in Society
Objective 3 discusses the impact of social media in society.
Objective 3
Copyright © 2017 Pearson Education, Inc.
<#>

16. There’s a Place for Everyone… Social Media
Social media is a collection of tools that:
Create user-generated content
Connect
Network
Share video, images, and music
Sometimes called Web 2.0
Second screen – the use of a computer or mobile device while watching television to interact with other viewers or enhance content
Social media is a collection of tools that enable users to create user-generated content, connect, network, and share. Social media is new technologies that have emerged and are sometimes referred to as Web 2.0. Categories of social media are social network sites, video, image, and music sites. Second screen is a term that refers to the use of a computer or mobile device while watching television to interact with other viewers or enhance content.
Objective 3
Copyright © 2017 Pearson Education, Inc.
<#>

17. There’s a Place for Everyone… Social Network Sites
Facebook
Launched in 2004 for Harvard students
2006 opened up to anyone
Business Social Networks
LinkedIn
Virtual Worlds
Massively multiplayer online role-playing games (MMORPG)
Facebook was launched in 2004 for Harvard students and in 2006 for everyone else. Today, Facebook has hundreds of millions of users worldwide.
Many employers will expect you to be technically literate and use social networking tools, so not having a profile at such a site could be a negative. For a more business-centered social network, consider using a site such as LinkedIn, which is designed for business connections.
Virtual communities, such as Second Life and Webkinz, and massively multiplayer online role-playing games (MMORPG), such as World of Warcraft and Elder Scrolls, enable you to interact online with people in real time using an avatar, or virtual body.
Objective 3
Copyright © 2017 Pearson Education, Inc.
<#>

18. There’s a Place for Everyone… Social Video, Image, and Music Sites
Video – YouTube
Largest online video-hosting site in the world
Viral video – a video that becomes extremely popular
Images
Flickr is the largest
Music
Pandora
Social sharing sites allow anyone to create and share media. A key feature is the ability to tag items, which makes the sharing more social as users tag not only their creations but also those of others.
There are many ways users can share content. Video sharing sites allow you to subscribe, send messages, and make recommendations.
YouTube is the largest online video-hosting site in the world. When a video is said to “go viral,” it refers to a video that becomes extremely popular because of recommendations and social sharing.
Image sharing sites can be made private or public; examples include Flickr, Photobucket, Shutterfly, and Snapfish.
Music sharing sites recommend music based on what you listen to. Last.fm and Pandora are popular music sharing sites.
Objective 3
Copyright © 2017 Pearson Education, Inc.
<#>

19. Locate User-Generated Content in the Form of a Blog or Podcast
Objective 4 defines user-generated content and how it relates to blogs, podcasts, and RSS.
Objective 4
Copyright © 2017 Pearson Education, Inc.
<#>

20. Get Your Word Out User-Generated Content
Content Created by Non-professional Writers and Photographers
Videos
Photos
Writings
Recordings
User-generated content is content not created by professional writers and photographers but by ordinary people. It not only includes the videos and photos we take and post online but also what we write and say.
Objective 4
Copyright © 2017 Pearson Education, Inc.
<#>

21. Copyright © 2017 Pearson Education, Inc.
Get Your Word Out Blogs
Web log (Blog) is an online journal
Blogger
WordPress
Video log (Vlog) is a video journal
Blogosphere
All blogs on the web and connections among them
Microblogging
Posts are limited in size
Twitter
Tumblr
A blog, or weblog, is an online journal. A vlog is a video blog. The term blogosphere refers to all blogs on the web and the connections between them. Microblogging sites limit the number of characters that can be used in a post. Twitter is an example of a microblog. The posts to Twitter, called “tweets”, cannot exceed 140 characters; they can be public or private and sent and received via cell phones, computers, or .
Objective 4
Copyright © 2017 Pearson Education, Inc.
<#>

22. Get Your Word Out Podcasts
Digital media file
Prerecorded radio- and TV-like show
Distributed on the web
Allows
Time shifting
Location shifting
A podcast is a digital media file of a prerecorded radio- and TV-like show that is distributed over the web to be downloaded, then watched or listened to on a computer or portable media player. You can find podcasts using a podcast client or media player program such as iTunes. Podcasts allow time-shifting, which is listening on your own schedule, and location shifting, which is taking it with you.
Objective 4
Copyright © 2017 Pearson Education, Inc.
<#>

23. Copyright © 2017 Pearson Education, Inc.
Get Your Word Out RSS
RSS (Really Simple Syndication) is a format used to distribute web feeds that change frequently
Saves you time
Subscribe to sites
Examples
Blogs
Podcasts
News
RSS is Really Simple Syndication, a format used for distributing web feeds that change frequently. RSS saves you time by sending you updates on the sites to which you subscribe. Subscribing to the RSS feeds brings the information right to you. Blogs, podcasts, and news are examples of RSS feeds.
Objective 4
Copyright © 2017 Pearson Education, Inc.
<#>

24. Get Your Word Out Crowdfunding
Used to fund start-up, social, and charitable projects
Raise money from multiple small investors
Replaces the need to take out traditional loan
Examples:
gofundme.com
kickstarter.com
indiegogo.com
A social way to get investors for your start-up project or to fund social and charitable projects is crowdfunding, which raises money from multiple small investors rather than a few large investors. On websites such as gofundme.com, kickstarter.com, and indiegogo.com you can set up campaigns to seek out investors for your project.
Objective 4
Copyright © 2017 Pearson Education, Inc.
<#>

25. Copyright © 2017 Pearson Education, Inc.
Discuss How Wikis and Other Social Media Sites Rely on the Wisdom of the Crowd
Objective 5 discusses how wikis and other social media sites rely on the wisdom of the crowd.
Objective 5
Copyright © 2017 Pearson Education, Inc.
<#>

26. The Wisdom of the Crowd Wikis
Users edit content, even if written by someone else
Designed for collaboration
Wikipedia
Most well-known
Not the most reliable for academic research
Wikis are websites that allow users to edit content, even if it was written by someone else. Wikipedia is the most well-known wiki; it is not a reliable source for academic research.
Objective 5
Copyright © 2017 Pearson Education, Inc.
<#>

27. The Wisdom of the Crowd Social Review Sites
Users review hotels, movies, games, books, and other products/services
TripAdvisor
epinions
Yelp
Social review sites are websites where users review hotels, movies, games, books, and other products and services. TripAdvisor, epinions, and Yelp are examples of social review sites.
Objective 5
Copyright © 2017 Pearson Education, Inc.
<#>

28. The Wisdom of the Crowd Social Bookmarking and News Sites
Social Bookmarking Sites
Save and share your bookmarks or favorites online
Social News Sites
Online news sites
Users submit content they discover on the web for others to see and discuss
Social bookmarking sites allow you to save and share your bookmarks or favorites online. Delicious is a social bookmarking service for storing, sharing, and discovering web bookmarks. The StumbleUpon site enables sharing of websites based on your interests. Social news sites are online news sites where users submit content they discover on the web and put it in one place for others to see and discuss.
Objective 5
Copyright © 2017 Pearson Education, Inc.
<#>

29. Explain the Influence of Social Media on E-commerce
Objective 6 explains the influence of social media on e-commerce, the various types of e-commerce, and using credit cards safely on the Internet.
Objective 6
Copyright © 2017 Pearson Education, Inc.
<#>

30. E-Commerce Types of E-Commerce
Using social media sites to sell products and services
Business on the web
Categories:
B2B (Business-to-business)
B2C (Business-to-consumer)
C2C (Consumer-to-consumer)
Social media marketing (SMM) is the practice of using social media sites to sell products and services. E-commerce is doing business on the web. It is broken into three categories: Business-to-business (B2B) services are services that a business provides for another business. Examples include Google Checkout service and PayPal. Business-to-consumer (B2C) services are retailers selling goods and services online to consumers. Consumer-to-consumer (C2C) e-commerce is a “global yard sale,” where you can find, buy, sell, or trade just about anything. Examples of C2C include eBay and Craigslist.
Objective 6
Copyright © 2017 Pearson Education, Inc.
<#>

31. E-Commerce How Safe is My Credit Card?
Consumers provide personal information
Shop at well-known sites
Use third-party payment sites
Make sure website is using Secure Sockets Layer (SSL) security
E-commerce requires consumers to provide personal information, so consumers need to shop wisely. Consumers should shop at well-known sites or use secure third-party payment sites such as Google Checkout and PayPal to protect credit card information. A site that uses Secure Socket Layer (SSL) security is secure and can be verified if the URL for the site begins with
Objective 6
Copyright © 2017 Pearson Education, Inc.
<#>

32. Copyright © 2017 Pearson Education, Inc.
Develop a Brand Marketing Strategy Using Social Media and Other Online Technologies
Objective 7 explains how to develop a brand marketing strategy using social media and other online technologies.
Objective 7
Copyright © 2017 Pearson Education, Inc.
<#>

33. Build a Brand Facebook Pages
Used to promote an organization, a product, or a service
Can have more than one administrator
Unlike a Facebook profile, which is linked to a person, a Facebook Page is used to promote an organization, a product, or a service. A Facebook Page can have more than one administrator, so you can share the responsibilities among several people or departments.
Objective 7
Copyright © 2017 Pearson Education, Inc.
<#>

34. Copyright © 2017 Pearson Education, Inc.
Build a Brand Twitter
Only one type of account
Hashtag
Unlike Facebook, Twitter has only one type of account, and you do not have to create a personal account first. So you can use Twitter to engage your customers and members even if you don’t use Twitter personally.
Use hashtags—a hashtag is a word or phrase preceded by a pound sign symbol—to organize and make your tweets searchable and respond to customers when they tweet you or retweet your messages.
Objective 7
Copyright © 2017 Pearson Education, Inc.
<#>

35. Build a Brand Search Engines
Most people begin by using a search engine
Want your site to appear on first results page
Search engine optimization
Make a website easier to find
Most people start by using a search engine to find you. You want your site to appear on the first page of the search results. You should create a local business page on each of the three largest search engines: Google, Bing, and Yahoo!
Search engine optimization (SEO) is used to make a website easier to find by both people and software that indexes the web and to increase the webpage ranking in search engine results.
Objective 7
Copyright © 2017 Pearson Education, Inc.
<#>

36. Copyright © 2017 Pearson Education, Inc.
Questions
Are there any questions?
Copyright © 2017 Pearson Education, Inc.

37. Copyright © 2017 Pearson Education, Inc.
All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Printed in the United States of America.
Copyright © 2017 Pearson Education, Inc.