1. Entertainment & Hospitality Mr. Vogt
Travel & Tourism
Entertainment & Hospitality
Mr. Vogt

2. Economic Impact of IHG Hotel
Video

3. Travel & Tourism Facts
The travel & tourism industries generated $7.2 trillion last year.
Two of the fastest-growing industries in world today.
Without these industries, each US household would have to pay an additional $950 per year in taxes.
Encompass more than 15 related industries
1 out of 11 Americans is employed either directly or indirectly. (Largest private sector employer)

4. Why People Travel Pleasure Travel
Done for rest and relaxation using one’s “discretionary” income.
The traveler has complete control
over the travel components

5. Business Travel Travel done as part of one’s job
The employer decides when & where employees go, pays for the travel, food and lodgings.
Considered the “meat & potatoes” of the hospitality industry.
Business travelers usually spend more per trip than pleasure travelers.
This travel is usually done during weekdays

6. Hospitality & Tourism Segments
Lodging
Food Service
Travel
Tourism
Sports & Entertainment

7. Hospitality (Lodging) Industry
Lodgings are available in many formats:
Hotels /motels
Full service
Hotels & Motor Inns
Bed & Breakfasts
Business travelers love the privacy, personal service, and atmosphere.
Resorts – should be marketed as an “experience”
Convention Centers
Best in cities with easy access to places, good transportation options, lots of restaurants, activities & attractions
Spas
Theme parks
Casinos

8. Food Services
Competition gives us endless choices, but no matter where we eat—we expect good food at a fair price!
Three primary types”
Table Service- you sit and a waitress/waiter takes your order and brings it to you.
Quick Service – fast food— you order and take yur food with you - this is the largest market
On Site Food Services – found in institutional, corporate or educational settings
Each offers a variety of food and prices.

9. Travel Industry
Includes businesses that physically move people from one place to another (the transportation industry)
Travel/transportation vendors for air, rail, auto, cruise, and motor-coach travel

10. Tourism Industry
Tourism is a big revenue generator for cities, states, and countries.
Businesses that organize and promote travel and vacations:
Travel agencies
Tour operators
Cruise companies
Meeting and convention planners
Conventions & visitor bureaus
Local & National Tourism Bureaus
Can include fairs, festivals & concerts as well as vacation spots.

11. Sports & Entertainment
Any sports event
Recreational
Minors
Professional
Any place that offers entertainment to travelers
Museums
Theaters
Parks

12. Industry Segment Activity
Identify a domestic and international city of your choice and identify two examples for each of the five travel and tourism industry segments.
Place your findings in a smart art graphic of your choice.

13. Example Sports & Entertainment Industry Rochester, NY
George Eastman House
Frontier Field
Kingston, Jamaica
Dunns River Falls
Putt & Play Amusement Park

14. Warm-Up What are the 5 segments of the travel and tourism industries?
Provide an industry that falls within each segment.
Video

15. Hospitality & Tourism Industry Segments

16. Niche Marketing
Marketing a product such as a hotel stay, restaurant visit, airline flight, tv show, movie, etc. to a specific group of people based on their interests
Result of our diverse population
TV, Radio channels & travel agencies do this well

17. Know Your Niche! Types of Travel for Everyone
Edu-travel (Do they want to learn!)
Geneology Vacations (Do they want to trace family history)
AgitourismFarm – (Do they want to you pitch in & farm?)
Cooking schools vacations
Architectural vacations
Museum vacations
Travel for the disabled
Religious pilgrimages
Girls Bonding
“Mancations”
Beach

18. More types of Travel Niches
Singles Tours
Seniors Tours
Gay & Lesbian Tours
Spas & Health Vacations
Road Trip Vacations
Family Travel
Family Reunions
Shopping Tours
Romantic Getaways

19. Travel Themes . Hard Sport & Adventure Travel –
Tour activities that require physical strength and endurance for whitewater rafting, snorkeling, scuba diving, off-road biking, mountain climbing, skiing, etc.
Video
Soft Sport & Adventure Travel-
Tour activities require less rigorous exertion, such as a cruise ship tour of Alaskan waterways, holistic health resorts, walking vacation, bird/whale-watching expeditions, Yoga retreats, golf vacations, etc.

20. Ecotourism
“Responsible travel to natural areas that conserves the environment and sustains the well-being of the local people”
Providing experiences where one can enjoy the outdoors
Working with local people so they benefit financially from the increased commerce
There should be minimal/no damage to their environment /economy, etc
“Sustainable Tourism” – Travel that does not decrease the amount of resources present at an area.

21. Technology & Travel On-line travel bookings are on the rise.
Large % of business travel still booked with traditional travel agency, but decreasing
Many individuals find it more convenient and less expensive to find and book their own travel on-line.
On-line booking does limit special/personalized touches but comes with lower prices!

22. On-lines Sites Priceline.com Orbitz.com Travelocity.com
Cheaptickets.com
Kayak.com
Expedia.com
Budget Travel Online
Many, Many More!