1. The Recruiting and Retention Student Experience as an Adult Learner A Holistic Approach at FVTC
Catey Frost and Aaron Knapp Adult Student Recruitment and Retention Conference

2. Agenda Background Importance Pro-Retention SRM
Funnel
Barriers
Timeline
Pro-Retention SRM
Case Management Advising Model
Talking Points
Financial Aid
Transfer Credits
Employment Information
Sorting Options/Career Counseling
Master Advising Plan
Maxient Early Alerts
Current process
Proposed ideas/collaborations
Drop hold/advising
Collaborations
Faculty
Staff
Peer Advisors
College Ambassadors
Industry Partners
Communication Strategy
SRM
NSR
Online NSR
Case Management
Low Test Scores
Pell Eligibility
First Generation
Transparency with Comments
Withdrawal Net
Beginning course details and/or books/materials needed for a class/project.

3. Background
A schedule design for optional periods of time/objectives.

7. Importance FVTC Strategic Plan Recruitment, retention, and graduation
Adult, non-traditional student satisfaction
Introductory notes.

8. FVTC Strategic Plan

9. FVTC Strategic Plan (cont)

10. FVTC Funnel

11. Barriers Potential barriers include: Finances/poverty
Seeds of Hope Emergency Grant
Financial aid
Scholarships
Work/life balance/family responsibilities
FVTC Planner
One-on-one sessions
Time management
FVTC Time Management Tool ( Chart/index)
Expectations
Master Advising Plan
Program Layout
Program Plan
Advisement Report
New Student Registration

12. Barriers continued Student attrition Peer Advisors
Case Management Outreach
Digital literacy or lack thereof
Teaching and Learning Center
Lab Instructors
Low test scores/prep courses
Advanced Learning Program
Tutoring
Institutional connection and/or satisfaction
Advisor/Student relationship building
Student Life
Resources

13. Timeline Assessment of student processes (2012)
SRM research and purchasing (Fall 2014)
Statmats Communication Mapping consultation (May 2015)
Advising consultant (Spring/Summer 2016)
Dr. Charlie Nutt, Keynote Speaker
Advising model adoption (Fall 2016)
Master Advising Plan (Fall 2016)
Maxient/Early Academic Alert strategies (Fall 2016)
Peer Advisor/College Ambassador Training (Ongoing 2017; in line with progressive advising philosophy)
Objectives for instruction and expected results and/or skills developed from learning.

14. Programs with Adult Populations

15. Programs with Adult Populations

16. Pro-Retention Student Relationship Management (SRM)
Relative vocabulary list.

17. 2012-2015 Increased knowledge of funnel – daily awareness
Creating common language
Website redesign
Solidify purpose of website = generate business
Ability to measure and make changes according to traffic
College Enrollment Objectives

18. Moving Forward May 2014| Website launch
Summer 2014 | Recognized need for better prospect communication
Spring 2015 | SRM selected

19. Moving Forward May 2015 | Statmats Staffing Assessment
Recruitment staff weren’t doing the ‘right’ things
Fall 2015 | Nurturer & Engage with Prospects
Marketing developed plan (protocols, huddles, meetings)
Every inquiry-phone call
Consistent Capture & record every lead
Limit out-of-district recruitment
Bigger picture of high school visits
Modifications in current roles/ SRM Analyst

20. Former Advising Model

21. Case Management Advising Model
A list of procedures and steps, or a lecture slide with media.

22. Example graph/chart.

23. Example graph/chart.

25. Financial Aid/Finances
Connect with students initially about financial aid, even if to discuss the general process, documents required, or financial concerns
Discuss other financial opportunities for students
Scholarships
Seeds of Hope
WTCS Grant funds (if applicable)
Financial Coach
Outside organizations

26. Transfer Credits/Advanced Standing
Discuss (in-depth) the transfer process
Official Transcript request and cost
Transfer Information System
Advanced Standing procedures

27. Employment Information/Placement
Employment Connections
Making a strong connection
Mock interviews
Resume building

28. Sorting Options/Career Counseling
Workshops
One-on-one
Motivations (via the Master Advising Plan (MAP)

29. Master Advising Plan (MAP)
A list of procedures and steps, or a lecture slide with media.

34. Maxient Early Academic Alerts

36. Collaborations Faculty Staff Peer Advisors College Ambassadors
Industry Partners

37. Ways to Collaborate Team Meetings Informal team building
Cross Departmental
Departmental
Team Huddles
Informal team building
Coffee and Conversation
Institutional Days
In-Service
Faculty Days
Consistent Meetings

38. Peer Advising

39. College Ambassadors

40. College Ambassadors

41. Communication Strategy

42. New Student Registration
In-Person and Online
In-Person
Moving to a college success format
Smaller Groups (1-6 students)
Focused on time management, task management, motivation, barriers, and pitfalls; ways of being a successful student
Transparency and honesty are key
Online
Students complete online New Student Registration session
Have a hold on their account until they meet with an Advisor or Counselor for a one-on-one session; College success is the focal point

43. Online NSR Registration

47. Case Management Low Test Scores Pell Eligibility First Generation
Transparency with Comments
Many non-traditional students fall in these categories
Case Management Handbook exists to maintain consistency

48. Case Management
Assess- initial interview, information gathering, and assessment of needs in terms of resources and support
Plan – Schedule future meetings, encourage student to be actively engaged with campus and co-curricular activities
Collaborate - Connect student with resources on and off campus.  Collaborate with student along with FVTC faculty and staff to encourage a positive academic experience
Implement - Suggest strategies/activities that promote academic improvement and personal growth
Monitor – Send progress reports, respond to early academic alerts and contact student frequently
Evaluate - Analyze progress. Evaluate practices/strategies and students’ progress.  Determine whether or not practices/strategies were effective and make adjustments to plan for success

49. Case Management

50. Case Management

51. Withdrawal Net
Institution is currently working on a “withdrawal net” via PeopleSoft:
This will only allow students to drop classes in PeopleSoft after completing a mandatory survey
Will use this information to further understand why attrition exists at the institution, specifically with non-traditional students
Can query this information to follow up with adult/non- traditional students and discuss their situation and barriers further

52. Conclusion Takeaways: Strategic planning or direction
Identifying and assisting with barriers
Tools for success
Qualitative and quantitative impact
Conclusion to course, lecture, et al.

53. Questions/Discussion