1. South Asia Regional Learning Event
Sanitation Marketing and Financing Amongst Poor Communities in Bangladesh
Md. Abul Bashar Senior Manager – Program Implementation & Innovation Habitat for Humanity Bangladesh
South Asia Regional Learning Event

2. Introduction to the Session
Session Objective: To understand more about different sanitation marketing approaches being implemented in South Asia.
Part 1 (15 mins)
Presentations from HFHB and Red Cross on their approaches to Sanitation Marketing in Bangladesh
Part 2 (45 mins)
Group Discussion
Part 3 (15 mins)
Report Back and Closing

3. Survey to identify household
SanMark Objectives
Survey to identify household
level condition
Training and business plan development for local sanitation materials producers and suppliers
Developing market-based solutions and providing needs-based training to suppliers and project team

4. Sanitation Marketing Study
Survey Methodology
1,260 Households
Quantitative Survey Design
Qualitative Survey Design
60 Sample Wards
82 WASH Entrepreneurs
Sanitation Marketing Study
7 Unions
30 KII + 8 FGDs

5. Key Findings… Demographic information:
Average family size persons (national average 4.4)
Less than 1% of the total population identified as people living with disability
Average age of respondents of the households was 46.7 years
47% population of the area had no schooling background
The main occupation of head of the households was agricultural farming at around 27% followed by non-agricultural labourer at 13% and small business another 13%
Average monthly income of households is BDT 13,854 (USD177)
Average monthly expenditure of the households is BDT 10,980 (USD 140)

6. Key Findings… Sanitation related information:
Around 60% of households were using unhygienic latrines and 3% practicing OD as well
Around 59% of latrine users are not comfortable with the hardware materials used for constructing their latrine

7. Key Findings… Sanitation suppliers related information:
Around 65% entrepreneurs are manufacturers-come-retailer
About 46% sanitation business entrepreneurs found to have taken commercial loan from different nationalized and private banks
The sanitation business entrepreneurs are interested for availing capacity building initiatives on sanitation business-related issues
50% had beyond 10 years of relevant business experience of dealings with marketing of different Water and Sanitation related supplies
On average 82% entrepreneurs expressed their need for financial support from external agencies

8. HFHB’s Approach/Activities under SanMark
Delivery Team (HFHB)
Implementing the project:
Conducted comprehensive study
Arranged ToT and capacity building trainings for CBO & CWC members, sanitation suppliers and local labourers
Provided grant to CBOs for sanitation loans
Designed different types of toilets considering the affordability of community
Facilitated CLTS triggering
Awareness raising activities
Monitoring
Maintaining relations with Govt. and other service providers
Red marked activities are not directly related with Sanitation Marketing study but done within WASH 3 project

9. HFHB’s Approach/Activities under SanMark
Change agent
Formed Community WaSH Committee (CWC) at the village level:
Awareness raising in the community
Demand creation
CLTS triggering
Monitoring ongoing hygiene promotion
Providing training to the community people
Maintaining relations with Govt. and other service providers
Linking families with CBOs (for loans), and sanitation suppliers and local labourers (for latrine construction)
Red marked activities are not directly related with Sanitation Marketing study but done within WASH 3 project

10. HFHB’s Approach/Activities under SanMark
Change agent
Community Based Organisations;
Awareness raising in the community
Supporting CWCs
Providing sanitation loans (HFHB provided grant to CBOs and they revolving in the community) Providing soft loans to sanitation suppliers
Collecting repayments and revolving the same
Providing training to the community people
Maintaining relations with Govt. and other service providers
Linking families with CBOs (for loans), and sanitation suppliers and local labourers (for latrine construction)
Red marked activities are not directly related with Sanitation Marketing study but done within WASH 3 project

11. HFHB’s Approach/Activities under SanMark
Change agent
Sanitation suppliers;
Producing quality materials with the technical support from HFHB and financial support from CBOs
Selling latrines/materials to loan recipients
Referring skilled labourers to families
Red marked activities are not directly related with Sanitation Marketing study but done within WASH 3 project

12. HFHB’s Approach/Activities under SanMark
Change agent
Local labourers;
Constructing quality latrines for families
Referring sanitation supplier for quality materials as well as CBOs for sanitation loans
Red marked activities are not directly related with Sanitation Marketing study but done within WASH 3 project

13. Achievements… Formed 36 Community WASH Committees (CWCs)
Conducted trainings for 36 CWCs on WASH, latrine maintenance and management
Provided training to 9 CBOs on portfolio management, organisational management and risk management
Provided training for 108 CWC members and 27 CBO members on Appropriate Construction Technology, Environmental Impact and Waste Management, and Quality Control of latrine construction
Red marked activities are not directly related with Sanitation Marketing study but done within WASH 3 project

14. Achievements…
Business development training for 36 Sanitation Suppliers
Conducted training on latrine technical design for 36 Sanitation Suppliers
Provided training on latrine construction, (including site selection, environmental impact, accessibility and quality control) for 300 local labourers and 96 youth apprentices
Red marked activities are not directly related with Sanitation Marketing study but done within WASH 3 project

15. Achievements…
Constructed 178 sanitary latrines through sanitation loan
Red marked activities are not directly related with Sanitation Marketing study but done within WASH 3 project

16. Impact on the Community
Community has access to sanitation loans
Ensured availability of quality materials as well as trained labourers for latrine construction
Local suppliers expanding their businesses
A well developed market and demand chain in the community
Suppliers are getting loans for business expansion which has now started revolving within the suppliers
Women empowerment in CWC as 50% female members ensured

17. Challenges Motivating people for taking loans instead of grants
Changing the traditional pattern of business among local suppliers
Bringing behavioural change
Navigating potential distorting impact of subsidies for poorest of the poor on loan uptake by others
Please feel free to add few more challenges

18. Red Cross Bangladesh Presentation

19. Group Discussion (45 mins)
1. What did you find most interesting and new?
2. What is your/your CSO’s experience of this issue? Is it the same or different?
Please note on flipcharts:
a) Key lessons on this topic
b) Key challenges of working in this area
c) What are the most useful guidance documents people use for this topic?
d) What are gaps in knowledge and/or information sharing on this topic? And actions for future sharing?