1. Scotch™ Brand Laminating

2. Why Scotch™ Laminating
Market Success
Delivering organic growth to customers
Consumer insights and growth drivers
Brand Awareness
Category Vision: Preserve, Protect & Display
Innovation & Quality
3M Patented Technology
Thermal machines
Expanded range of pouches
Promotions
2015 Opportunity:
Core Laminating Products:
Attract new users
Drive repeat accessories purchases
Create excitement in category with unique offerings

3. Most Preferred Laminating Brand
Driving Growth #1
Most Preferred Laminating Brand
Scotch has highest brand awareness, and highest purchase preference among competition
Innovative, quality products that create loyal customers.
Product mix and merchandising increases basket. Scotch has higher attachment rate than average in category.
Consumers prefer to buy component system together; spend on average $140.
Laminating machines grow an installed base with pouches driving ‘refill’ behavior; increases traffic to site, becomes a destination item in category

4. Consumer Insights: Why do people laminate?
Consumers report key benefits of lamination are ¹ ³
Protect and preserve paper documents in order to make them last longer.
“I do so for preservation and presentation. I laminate something I want to keep intact, and that I will use over and over again.”
To make documents “nicer” and more “professional”.
“It makes things clean, more presentable, and more professional.”
It adds weight to documents and makes them more durable.
“I like to make things more durable, especially the things you use frequently…”
Sources: 1. Laminating Products A&U Final Report June 2011
2. Consumer Survey Card, data reported as of March 2015
3. Scotch  Category Brand Health Report - Laminating Supplies December 2013

5. Consumer Segments & Usage:
What Are They Laminating? Key Usages:
Laminating Consumer Segments
Home User (mom)
uses the laminator for personal projects such as preserving kids artwork, photos, calendars
ID cards
Photos
Certificates
Signs
Name tags
Insurance cards
Schedules/Calendars
Manuals /Instructions
Recipes
Forms
Hand outs
Art work
Newspaper articles
Posters
Children's art work
Photo printer images
Report covers
Luggage tags
Business cards
Mailing labels
Menus
Bus passes
Sheet music
Other
Educators
teachers and administrators that need to protect signage, more easily display documents, or prolong the life of classroom materials
Professionals
uses laminator at work to protect important documents (ID badges, business cards), to protect signage; a professional look
Shoppers intending to purchase a laminating machine for personal use are looking for one that is easy, quick and safe to use.¹
Unique from business users, personal users seek a machine that is portable and easy to store.
Consumers report key benefits of lamination are ¹ ³
Protect and preserve paper documents in order to make them last longer
“I do so for preservation and presentation. I laminate something I want to keep intact, and that I will use over and over again.”
To make documents “nicer” and more “professional”
“It makes things clean, more presentable, and more professional.”
It adds weight to documents and makes them more durable
“I like to make things more durable, especially the things you use frequently….”
Pain points include slow warm-up times and the ability to line up items¹
Their most common personal uses include: laminating ID cards and photos¹
Source: TNS Survey, National Quantitative Study, (450 completes)

6. …but what do people laminate?
Emotional needs vary for segment, but core need is to “Protect Items”
Traditionally, laminators were targeted toward office professionals, and teachers. Recent category growth is with parents at home segment (more accessible products)
Display | Organization | Reference | Teaching Aids | Reusable Resources

7. Preservation | Organization | Crafting | Study Aids | Décor |
…in the home…
Preservation | Organization | Crafting | Study Aids | Décor |

8. Our Category Vision: PROTECT PRESERVE DISPLAY HOME
Offer a full line of differentiated, Scotch™ Laminating products to address consumer needs in the home, school, & office
PROTECT
PRESERVE
DISPLAY
HOME
Photos and pictures
Postcards
Insurance cards
Newspaper clippings
Church song books
Awards/certificates
Calendars
Artwork
CLASSROOM
Alphabet Letters
Roll call sheets
Name badge
Classroom assignments
Teaching aids
Pictures
Classroom displays
Maps
Artwork, Photos
Signs/posters
OFFICE
Client handouts and sales materials
Company and product information cards
Business cards
Ads for events and classes
Business licenses
Office phone directory
Kids artwork
Posters and other
Indoor / outdoor signage
Flyers and marketing materials
Staff memos and notice
Professional Presentation
Education
Organization
Crafting & Creating

9. Laminating Portfolio Vision: Protect, Preserve & Display
Thermal Laminating
Self-Seal Permanent
Self-Seal Repositionable
Self-Seal Single-Sided
Heat Free Machines & Cartridges
Display Pockets
Machines +
Pouches
Sheets
Cartridges
Pockets
Home & Craft
Education
Office
Home
Longest-lasting, permanent protection
No machine needed
Low cost to entry compared to machine + refills
Worry-free lamination
Provides a protective cover
No wait, No heat
All-in-one, reusable solution
FORMAT
IDEAL FOR
BENEFIT
PACKAGING
Scotch™ uniquely positioned to offer full range of laminating solutions

10. A Machine for Every Home, Office, and Classroom
Basic
Advanced
PRO
TL901C
TL902
TL1302
TL906
TL1306
Personal
Education
Office
3-4 min warm-up
9” Input
2 roller
3, 5 mil
5 min warm-up
< 1 min warm-up
13” input
9” input
12.3” input
4 roller
3, 5, 6 mil
MODEL
IDEAL FOR
FEATURES
Exciting consumers with relevant differentiation from a brand they trust

11. Aligning Consumer Needs with Scotch™ Laminators:
Consumer Segment:
Purchase Considerations:
Key Products:
Home User (mom)
uses the laminator for personal projects such as preserving kids artwork, photos, calendars
Budget-conscious
Versatility
Educators
teachers and administrators that need to protect signage, more easily display documents, or prolong the life of classroom materials
Budget-conscious
Ease of use
Professionals
uses laminator at work to protect important documents (ID badges, business cards), to protect signage; a professional look
High quality
Efficiency

12. Scotch™ Thermal Laminators
Leveraging consumer’s preference for design in products used everyday Differentiated and Superior Design
Provide consumers a worry free solution to simplify life Never Jam Technology (Patented by 3M) - Prevents damage to machine and items being laminated
Features consumers like

13. Robust Digital Content for eCommerce:
Now live!
ScotchBrand.com/laminating
250+ product & project photos
Scotch™ Laminating micro site
Engage, Inspire, Inform
Inspiration Pages for each target segment
Pages feature laminating projects + recommended products
Three thermal laminator videos
Pouch & Machine Comparison Guide
Usage FAQs Page

14. Scotch™ Thermal Laminating Pouches
CAT#
Description
Thickness  TP
Scotch™ Thermal Laminating Pouches Letter Size 20/PK
3 mil TP
Scotch™ Thermal Laminating Pouches Letter Size 50/PK
BESTSELLER  TP
Scotch™ Thermal Laminating Pouches Letter Size 100/PK TP
Scotch™ Thermal Laminating Pouches Letter Size 200/PK TP
5 mil
NEW  TP
 NEW TP
Scotch™ Thermal Laminating Pouches Legal Size 20/PK TP
Scotch™ Thermal Pouches Menu Size 11x17 25/PK TP
Scotch™ Thermal Laminating Pouches Business Card 20/PK
 BESTSELLER TP
Scotch™ Thermal Laminating Pouches Business Card 100/PK TP
Scotch™ Thermal Laminating Pouches ID Badges with Clips 10/PK TP
Scotch™ Thermal Laminating Pouches Refill ID Badges without Clips 100/PK TP
Scotch™ Thermal Pouches Luggage Tags with Loops 25/PK TP
Scotch™ Thermal Laminating Pouches Wallet Photo Size 20/PK TP
Scotch™ Thermal Laminating Pouches 3.5x5 Size 20/PK TP
Scotch™ Thermal Laminating Pouches 4x6 Photo Size 20/PK TP
Scotch™ Thermal Laminating Pouches 4x6 Photo Size 100/PK TP
Scotch™ Thermal Laminating Pouches 5x7 Photo Size 20/PK TP
Scotch™ Thermal Laminating Pouches 5x7 Photo Size 100/PK
New larger pack sizes
New large format pouches
Use with Scotch Thermal Laminators
Pouches can be in all Scotch™ thermal laminators, except TP which is compatible with TL1302 and TL1306 only due to width.

15. Scotch™ Thermal Laminating Machines
CAT#
Description
Heat Setting 
TL901C
Scotch™ Thermal Laminator, 9” input with 2 starter pouches included NEW
3 mil, 5 mil
TL901C-20
Scotch™ Thermal Laminator, 9” input with 20 starter pouches included NEW
TL902
Scotch™ Thermal Laminator, 9” input with 2 starter pouches included
TL902VP
Scotch™ Thermal Laminator, 9” input with 20 starter pouches included
TL1302
Scotch™ Thermal Laminator, 13” input NEW
TL1302VP
Scotch™ Thermal Laminator, 13” input with 20 starter pouches included NEW
TL906
PRO Scotch™ Thermal Laminator, 9” input with 2 starter pouches included, features Never Jam Technology
TL1306
PRO Scotch™ Thermal Laminator, 13” input with 2 starter pouches included, features Never Jam Technology
3 mil, 5 mil, 6 mil

16. Grow the Profitable Adjacencies: Laminating
Brand OTT/Insights
Sales Tools
Samples/Offers
On-line
MWG currently has small
quantity of thermal pouches