1. Franchise Program Intro Call

2. The Journey – How it All Started?
Phoenix
Dallas
Atlanta
Nashville
Seattle
Charlotte

3. 30 million small businesses in the US – Small Business Association
Market Opportunity
 Bloomberg reports the local advertising market is estimated at $133 billion in the U.S. in 2011
30 million small businesses in the US – Small Business Association
Tremendous Margins and Significant Cash Growth Potential – Strong Welcomemat Services Business Economics
ITEM 19
**Local marketing trends talked about by global news outlet – Very Hot Market Space
** Current news trends

4. confused
PPC
competition
Visibility
expensive
image
Deals - Coupons

5. 75-85% of Local Business Revenue Comes From “REGULARS” or repeat customers

6. Direct-Response Marketing To Highly Qualified Targets
Approximately 1 in 5 people move every year! That’s 20% of the United States population
New Residents are 5 times more likely to become loyal customers
Approximately 1 in 5 people move every year! That’s 20% of the United States population
New residents are 5 times more likely to become loyal customers
According to the Yankelvich Group 40% of movers even change toothpaste brands

8. Welcomemat Package

11. Market Analysis – Geo-sourcing

12. TRANSFORMED THE “OLD” PUNCHCARD INTO A MOBILE PUNCHCARD

13. Building Welcomemat Services Brand and Technology Integration with PunchPoints

14. A System for Loyalty 1. 4. 2. 5. 6. 3.

16. Competitive Advantages – Coupon Programs
Couponing and Discounting vs Loyalty
Anti-coupon
Junk Mail vs technology & intelligence

17. Competitive Advantages – Welcoming Programs
Technology vs Print & Mail Shop
Patented Technology
Mobile and Social platforms
Sales-based leadership - culture
Superior growth in space
National Partnerships
Item 19
Local and NO JUNK MAIL

19. Welcomemat Services Path to Franchising
2010
2010
2011
2014
Expands Corporately to 12 Markets in Southeast
Dave Hood
2003
Outside Investors invest in the previous success of company and capitalize the brand for national franchise expansion
Begins Franchise Roll Out – Signs 6 Units Opening in Second Half of Year – Sells Out Indianapolis
51 Total Units – 42 Franchised

21. WHAT MAKES A GREAT WELCOMEMAT FRANCHISEE
Sales and business development experience
Gregarious, intelligent, empathetic, consultative (Day in Life)
Knowledgeable about and interested in their community
Great concept for women & men & couples
Working, networking and prospecting in the community

22. A SAMPLE OF WELCOMEMAT FRANCHISEES PAST LIVES
Advertising Sales – Outdoor Advertising Company
Sales Manager - Technology Company
Real Estate Agent/Broker
Insurance Sales – Global Insurance Provider
General Manager – Hospitality and Hotel Group
Non-Profit/Sports – Church Planter, golf pro, tennis pro
Copier and Print Hardware Sales – Large Hardware Manufacturer
B2b Franchise for Cost Reduction – Franchising
Business Development – Automotive Finance Company, Medical Sales, paper/envelopes
VP Business Development/Marketing – National Food Company

24. THE POWER OF COMPOUNDING RECURRING REVENUE MODEL
- build equity with every customer
- create multiple for valuation
- leave for vacation and still collect ongoing revenue

25. Low Investment Franchise & Home-based with Recurring Revenue Stream
TYPE OF EXPENDITURE
AMOUNT
Initial Franchise Fee2
$41,800
Vehicles3
$0 to $1,000
Furniture and Fixtures4
$0 to $750
Office Supplies5
$150 to $250
Computer Hardware and Software6
$0 to $2,500
Telephone and Combination Printer/Fax/Scanner7
$0 to $500
Telephone and Mobile Phone Service, High Speed Internet 8
Bookkeeping Services Set Up Fee9
$850
Business Licenses & Permits10
$100 to $500
Professional Fees11
$1,000 to $3,000
Start Up Kit12
$200 to $500
Insurance
$300 to $1,200
Training Expenses13
$1,800 to $4,000
Initial Launch Marketing14
$500 to $1,000
Additional Funds – 3 months15
$10,000 to $25,000
Total16
$56,000 to $83,000
*Net worth - $100k+

26. ADDITIONAL BENEFITS OF THE WELCOMEMAT FRANCHISE
Home-Based & Low Investment
Flexibility – Community Based
Benefit of empirical sales data and redemption information
Access to patented technology
Complete fulfillment operations
Access and use of proven easy-to-use systems and processes – nearly a decade in development
Protected and Exclusive territory
Access to shared information from other operators
Franchisor R & D

27. *ITEM 19 EARNINGS CLAIM = YES
*Last year FDD identified all of our franchisees being cashflow positive by 2nd mailing
*WHO’S OUR CANDIDATE – POTENTIAL EARNINGS
*GREAT VALIDATION FROM FRANCHISEES
*DISCOVERY DAY TO AWARD % (2013) - 80%
*GREAT VALIDATION FROM END-USER CLIENTS

28. TERRITORIES Available Areas - Boston & Surrounding
Territory Size = 2000 Movers Per Mo
Defined in Contiguous Zip Codes
Size is dependent on 12 month avg of movement in geography
Available Areas - VA & DC Suburbs
Some of the best territories in the US are still available but being awarded fast
*Not registered in Hawaii or Dakotas

29. Franchisee Validation
Welcomemat Services Franchise Award Process (45-60 days)
Intro Call -Learn More?
Unit Economics Call
Review Unit Economics
Franchisee Validation
Discovery Day
Award Committee 1 2 3 4 5 6

30. TEA REFERAL FEE
$26,000 – Single Unit

31. Initial Contact – Tarra Driggers
Welcomemat Services
3348 Tower Place
Suite 1095
Atlanta, GA 30326
x117 for franchising
Initial Contact – Tarra Driggers
Brian Mattingly – CEO
x113