1. Non-EU Full Degree Student Recruitment
Una Watkins
Assistant Director - International Stduent Recruitment
UCD International
With Panel:
Enda Carroll, Assistant Director America’s and Study Abroad
Lorraine Woods, Regional Manager (South Asia)
Deirdre Healy, Regional Manager (Asia Pacific)
Aisling Tiernan, Regional Manager (Middle East & North Africa)

2. Overview:
Key trends from the China, US, India and South East Asia, including international students’ priorities when choosing a university abroad (with view to our competition is)
How we 'access' International students in non-EU markets and information sources most likely to influence their decision (channel management)
How to improve your messaging to target International applicants
Key market developments influencing the competitive environment ahead

3. China

4. China

5. USA

6. USA

7. India

8. India

9. Southeast Asia

10. Southeast Asia

11. Context: International Student Recruitment Cycle
Promotion
Submission of application
Application
Offer issued
Conversion
Commitment
On-boarding
Registration/
Arrival
Awareness
Raising
Contact
On–course
(Careers/ Alumni)
Post–course
Graduation

12. UCD International Non-EU Student Recruitment
Full-degree Non-EU Student Recruitment
How?
Regional management
Channel management
Process management
Relationship management
Attractive programmes and packaging
A distinctive, attractive selling proposition
Academic engagement in recruitment

13. UCD International Non-EU Student Recruitment
Full-degree Non-EU Student Recruitment
How?
Regional management
Channel management
Process management
Relationship management
Attractive programmes and packaging
A distinctive, attractive selling proposition
Academic engagement in recruitment

14. Full-degree Non-EU Student Recruitment
Channel Management
Full-degree Non-EU Student Recruitment
Type?
How?
Where Critical?
Where Important?
Agent
Agent Engagement (visits to agent offices, attendance at agent fairs etc.)
India, China, Southeast Asia, East Asia, Nigeria
Russia, Kazakhstan, Turkey
Collaborative Programmes
University Partners
China
Southeast Asia
Sponsors & Funders
Government, Industry, NGO
Middle East and Gulf
Southeast Asia, Turkey
Study Abroad
Study Abroad Partners, TPP
North America
East Asia
‘Direct’ Recruitment
Recruitment Fairs, Google Hangouts
All Markets
Pathway
Programmes
IFY, PMP
China, Middle East and Gulf
Southeast Asia, East Asia
High School Programme
US High Schools, Direct

15. How to improve your messaging to target International applicants?
Clarity and consistency of messaging (in a very competitive market place students can get overwhelmed and our messaging can be lost)
Tailoring messaging to the market… with respect to:
University Reputation & Profile
Programme Reputation & Profile (Accreditation, Academics, any Unique Selling Points relative to internships, access to illustrious alumni)
Destination Ireland & Dublin (Safe, Friendly, stay-back visa)
Career Opportunities
Scholarship and Funding Opportunities (where appropriate)

16. Key Market Developments
Competition among leading study destinations
Emerging study destinations expanding capacity but also actively recruiting abroad
Intra-regional mobility and competition from regional hubs
Global Demand
2015 Estimates have it that there are about five million students studying outside of their home countries today
2025 The world’s population of international students will reach eight million by 2025 – this is a projected growth rate of 60% in overall global mobility over the next decade (OECD)
Brexit
UCD Profile & Reputation
Foreign exchange rates influence demand for study abroad. US and UK has become significantly more expensive – between 20–40% more – for students from a number of important emerging markets
Growth of the middle class in emerging economies (India, Nigeria, and Indonesia)
2015 Estimates have it that there are about five million students studying outside of their home countries today (an increase of nearly 67% from the three million students that did so in 2005).
Global economies, currency movements and Ireland’s Economic Outlook