1. Gamification.
Philipp Busch

2. Outcomes Understand the concept of Gamification
Be aware of Gamification around you
Experience Gamification on your own

3. Overview Map LEVEL 4: Advanced Gamification LEVEL 3:
Gamification Parcours
LEVEL 2:
Examples
LEVEL 1:
Gamification VS Serious Games

4. Gamification Definition Oxford Advanced Learner‘s Dictionary:
“the use of elements of game-playing in another activity, usually in order to make that activity more interesting.”

5. Gamification
It‘s not about playing games. Its about learning from games.
The extraction of game elements and game thinking to solve real world problems
Transforming extrinsic into intrinsic motivation
Make something fun that was not fun before

6. Gamification

7. Serious Games Definition Financial times
“Serious games are games designed for a purpose beyond pure entertainment. They use the motivation levers of game design – such as competition, curiosity, collaboration, individual challenge – and game media, including board games through physical representation or video games, through avatars and 3D immersion, to enhance the motivation of participants to engage in complex or boring tasks.”

8. Serious Games
The fun and entertainment of the player is not the only purpose of the game
Games and Simulations with a „higher“ purpose

9. Gamification and Serious Games
Reality
Game with „higher“ target
Reality combined with game elements

10. Overview Map LEVEL 4: Advanced Gamification LEVEL 3:
Gamification Parcours
LEVEL 2:
Examples
LEVEL 1:
Gamification VS Serious Games

11. Volkswagen Fun Theory
Youtube..

12. Gamification or Serious Game?

13. Adidas IT Security Training
Mittlerweile ist eine neue Version auf Basis der Unreal Engine 3 erschienen. Die ursprünglich veranschlagten Kosten von 7 Millionen US-Dollar wurden inzwischen deutlich übertroffen. Die Entwicklung kostete bis zum Dezember 2009 bereits 32,8 Millionen US-Dollar und wurde vom Verteidigungsministerium der Vereinigten Staaten finanziert.[4][5] Der Betreiber der Server ist die US Military Academy in West Point.

14. Gamification or Serious Game?

15. Examples: Employee Engagement
Windows Textboxes
Aufgabe: Lese die Boxen
Lokalisierung von Windows:
Internes Gamification System
Competetition gegen andere Büros
Mach dein Unternehmen besser

16. Gamification or Serious Game?
Games
Serious Games
Gamification
Reality

17. Example Crowd Sourcing
Collective Systems
Gibst du das gleiche ein wie zwei andere Personen?
Google hats gekauft. Conclusio: Die Leute müssen nicht unbedingt wissen für was sie spielen

18. Gamification or Serious Game?

19. Example Behaviour Change
Zombies Run!

20. Gamification or Serious Game?

21. Example Behaviour Change (?)

22. Gamification or Serious Game?

23. Another example..

24. Gamification or Serious Game?

25. Examples: Marketing

26. Example GIZ Gamification: MOOC Quality 4 Digital Learning

27. GIZ Gamification: Hackathon in Addis Abeba 2015

28. GIZ Gamification: Hackathon in Addis Abeba 2015
Froggy Fred: A mobile app for
Financial Education and Microfinance
Be the Boss: Problem
Solving Using Design
Thinking
Zega Citizen Builder:
Be a better citizen
Top Bird: Game focused on
Entrepreneurship Education
AfriOne: Solving Tribalism Tension

29. Example GIZ Gamification: Labour Market Access Program Cairo

30. Overview Map LEVEL 4: Advanced Gamification LEVEL 3:
Gamification Parcours
LEVEL 2:
Examples
LEVEL 1:
Gamification VS Serious Games

31. Gamification Parcours
Split up in teams
Don‘t split up within the team
Gamification Parcours: 20 mins
Internet is forbidden
Don‘t punsh your opponents
Dive into it! Experiment!
HAVE FUN! 

32. Overview Map LEVEL 4: Advanced Gamification LEVEL 3:
Gamification Parcours
LEVEL 2:
Examples
LEVEL 1:
Gamification VS Serious Games

33. Gamification Tools

34. Gamification Tools Dynamics (Grammar) Mechanics (Verbs) Components
(Subjects)
Werbach.com

35. Tools Dynamics: 1. Constraints 2. Emotions 3. Narrative 4. Progression
5. Relationships
Framing: Constraints: Limiting peoples freedom, Meaningful Choices

36. Tools Mechanics: 1. Challenges 2. Chance 3. Competition 4. Cooperation
5. Feedback
6. Resource Acquisition
7. Rewards
8. Transactions
9. Turns
10. Win states

37. Tools Components: 1. Achievements 2. Avatare 3. Badges 4. Boss Fights
5. Collections
6. Combats
7. Content Unlocking
8. Gifting
9. Leaderbords
10. Level
11. Points
12. Quests
13.Social Graph
14. Teams
15. Virtual Goods
Virtual Asset Market: 7 Milliarden in 2010
13 Milliarden in 2016

38. Gamification is more than PBL‘s

39. Psychology behind it: Octalysis Framework
Yukaichou.com

40. Change the POV! Business Objectives Iterative Process Gamified System
User Action
Gamified System 2.0
User Action
Gamified System 3.0

41. Overview Map LEVEL 4: Advanced Gamification LEVEL 3:
Gamification Parcours
LEVEL 2:
Examples
LEVEL 1:
Gamification VS Serious Games

42. Gamification VS Serious Games
Wrap it up
Gamification: Reality combined with game elements
Serious Games: Games with higher target
LEVEL 1:
Gamification VS Serious Games

43. Wrap it up
Examples
LEVEL 2:
Examples

44. Gamification Parcours
Wrap it up
Parcours: Hands on!
LEVEL 3:
Gamification Parcours

45. Advanced Gamification
Wrap it up
LEVEL 4:
Advanced Gamification
Gamification = Applied Psychology

46. And the winner is..