1. Hot Technology: Head-Up Displays

2. AR, lower costs rejuvenate concept
Augmented Reality makes it interesting for premium vehicles.
Low-cost “combiner” tech makes it
affordable for mainstream buyers.
Need to limit driver distraction jogging
OEM interest.
Major suppliers provide HUDs, such as Bosch, Continental, Delphi, Denso and Nippon Seiki.

3. Strong Growth Ahead Worldwide, 10 OEMs offer HUDs on 19 models.
1.5 million global sales forecast in 2014.
5 million sales predicted in 2018.
Half of growth expected to be low-cost
“combiner” systems.

4. Current Tech Not Exciting

5. AR Adds New Dimension to Display

6. ‘Combiner’ Makes HUDs Affordable

7. CONTACT US TODAY:
LISA WILLIAMSON
AMBER MCLINCHA