1. MICHR Participant Recruitment Program
Offering Structure & Services to Study Teams to Help Attract Volunteers
Lisa Connally, Program Manager, Anita Johnson, Outreach Coordinator, Meghan Spiroff, Recruitment & Engagement Liaison
Bringing the Pieces Together:
Specific Services Participant Recruitment
Offers Study Teams
1:1 Recruitment and Retention Consultation
Discuss recruitment and retention strategies
Encourage study teams to come to us early on in the study process
Advise teams to think upstream about potential challenges and brainstorm potential solutions
UMClinicalStudies.org
Engaged participant registry
Volunteers create profiles based on health history and personal interest
Internal messaging system allows for communication between study team & volunteer
System matches volunteers to studies
IRB approved U-M studies can post on UMClinicalStudies.org
UMClinicalStudies.org Training
1:1 training available to maximum efficiency of tool to assist with recruitment
Available to principle investigators, study teams and departments
Community Outreach and Education
Work within local community to promote the message of health research
Share UMClinicalStudies.org as a way to connect with health research at U-M
Social Media
Educate study teams about paid social media advertising
Work with study teams to create & post ads to Facebook
Provide analytics to study teams about success of ad
Recruitment & Retention Toolkit
Compilation of best practices & recommendations for recruitment and retention
Interactive searchable knowledge database format
Provides professional templates for fliers, pamphlets and brochures
Program Mission & Vision
To provide expertise, tools & resources that will impact the entire clinical and translational research enterprise as well as facilitate participant recruitment (PR) in clinical and health research studies. With a staff of three full-time employees and a human-centered designer, the PR program exists to help study teams think upstream about their recruitment and retention needs to ensure successful research outcomes.
UMCS by the numbers*
25,404 registered volunteers
102,253 instances of “I am Interested”
14,338 volunteer accounts created
98,111 secure messages sent
729 studies added to the registry
*since May 2013
ACKNOWLEDGEMENTS
It’s not about recruitment,
it’s about
Research supported by the National Institutes of Health through the Michigan Institute for Clinical & Health Research (UL1TR000433)
For more information, please contact Lisa Connally Anita Johnson or Meghan Spiroff
Or call
engagement