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Craft Beer Elisabeth Illgen Institut für Lebensmittelchemie
1 Craft Beer Elisabeth Illgen Institut für Lebensmittelchemie Technische Universität Dresden D Dresden English EBW1 SoSe 2016
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Craft Beer Store Dresden
2 Outline What is craft beer? History Technology Different varieties Craft Beer Store Dresden 2
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“An American craft brewery is small, independent and traditional.”
3 1. What is craft beer? “An American craft brewery is small, independent and traditional.” Small relative speaking annual production of 6 million barrels Independent max. 25% owned by alcoholic drink company Traditional half of alcoholic volume made up of traditional or innovative flavours 3
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main difference is the flavour
4 1. What is craft beer? main difference is the flavour continuous experimentation of ingredients don‘t want to appease masses rather want to create special aromas for niche customers 4
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Bavarian Beer Purity Law
5 1. What is craft beer? Bavarian Beer Purity Law only water, malt, hops and yeast are allowed conflict with craft beer trend some brewers experiment with those ingredients a few migrate to countries like the US, where there are less restrictions 5
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number of breweries gradually decreased homebrewing culture emerged
6 2. History 1970s at the time, breweries mass produced beer with no character and a monotonous taste number of breweries gradually decreased homebrewing culture emerged 1980s the decade of the pioneering microbreweries sold their full-flavoured beers at local communities 6
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craft beer phenomenon grew dramatically
7 2. History 1990s & 2000s craft beer phenomenon grew dramatically large craft beer enterprises emerged products are sold worldwide 2010s ~ 4,000 breweries in 2015 in the USA craft beer brewing arrived in Europe, starting in England 2012 – first exhibition in Munich constant craft beer culture development in Germany 7
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8 3. Technology 8
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9 4. Different Varieties Ingredients 9
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4. Different Varieties – Beer Flavour Wheel
1010 4. Different Varieties – Beer Flavour Wheel 10
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5. Craft Beer Store Dresden
1111 5. Craft Beer Store Dresden 11
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https://craftbeerstore.de/craftbeer-store-dresden
1212 Sources 12
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Thank you for your attention!
1313 Thank you for your attention! 13
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