1. A graphic design principle
Contrast
A graphic design principle

2. What is Contrast Contrast
It is a way to create visual interest on a page
Contrast is when two elements are different. If they are only slightly different- you have conflict. If they are really different you have contrast- DON’T BE A WIMP
You can create contrast with large type again small type, graceful oldstyle font against a bold sans serif font, thin against thick, horizontal against vertical placement.

3. What is Contrast
Average newsletter- pretty standard- nice and neat, but nothing really draws your eye in.
Compare this newsletter with the following newsletter.

4. What is Contrast Area of increased contrast is obvious
Bolder headlines and subheads
Which newsletter is more dynamic?

5. What is Contrast What stands out to you about this resume?
Confusing- mixture of two alignments- flush left and centered
Amount of spacing between segments is too similar- nothing jumps out to the reader
Job titles blend in with the body text
Doesn’t do the best job and marketing the person who is applying for the job
Why do you stand out compared to other applicants

6. What is Contrast
With contrast the resume is easier to read- reader can tell what information is to be read first
The alignment was fixed- all flush left
Segments are separated by more than the spacing of one line of type. Use of proximity.
Degrees and job titles are bold so they stand out- bold elements are repeated throughout the document- use of repetition

7. What is Contrast

8. What is Contrast
Here is a basic phonebook ad- how can it be improved with contrast
Decide on a focus- make it big and bold
Decide on groups of information and rearrange the info- leave space between the groups to indicate their relationship
Arrange these items along a strong alignment
Remove conflicting elements. Does the border have to be so dominant? Do you need all 4 corners occupied by the eagle? Do the stars help the design or are they distracting?

10. What is Contrast Remember this ad?
Still it is a little bland- look at what a few changes made in regards to contrast can to do an ad.

11. What is Contrast
Headline change from upper case to lower case gave me room to make it bigger and bolder
The lead ins to each section of type are bigger and bolder
Comboy is bigger- it is faint so it will not conflict with the rest of the design

12. What is Contrast
This ad has several flaws- lack of contrast, repetition, and proximity.

13. What is Contrast Let go of the centered alignment
Find the most intersting/important thing on the page and emphasize it
Keep the important things together so the reader doesn’t lose focus
Group related information into groups and separate it with space
Find elements you can repeat- including elements of contrast
Most importantly add contrast-
Be methodical- work through one concept at a time