1. Club Camp

2. You are the one who came up with an idea!!

3. You planted your seed in the soil

4. That’s why you are here today!
TODAY’S AGENDA:
Visual and Poster Design
Logo & Branding
Marketing Strategies
Marketing Resources
FUN Activity
Q&A

5. Activity: Make a poster
Pick a topic for your future event
A 11*8.5 Paper
Colorful markers
15minutes-20minutes

6. Poster & Visual Design Heirarchy
Establish visual importance to content
Scale
Color & Contrast
Typography
Spacing
Composition
Appropriate audience & context

7. Composition Establish guidelines for the audience Rule of Thirds
Rule of Odds
Implied Movement
Grids

8. Typography Type Levels Typeface & Font styles matter One - Headings
Two - Subheadings
Three - Body // Description
Typeface & Font styles matter
Categories: Sans-Serif, Serif, Script, or Decorative
Styles: Italic, Bold, CAPS, thin, etc.
Must be fitting to the event or subject

9. Spacing Give your content some s p a c e !
Provide a resting point for the viewers
Helps separating layout into sections
Isolate focal points to your design

10. Scale Enhance (or reduce) visibility
provide ability to pick and choose to display the necessary content
Scale

11. Color & Contrast Control and direct viewers’ attention
Establish a theme through color tones
Tempature
Saturation
Color values & combinations can be used to create contrast
Establishing dramatic effect

12. Logo & Branding Simplicity but memorable Enduring Versatile
print in one color/ or reverse (light color on dark background)
print in multiple sizes
Appropriate for the intended purposes
visuals should be self-explanatory
Identifcation purpose only
Logo & Branding

13. Resources Inspiration & general sources Fonts https://www.behance.net
Fonts
Resources

14. Marketing Strategies Attractive Posters& Flyers Tabling consistently
Rewards
Food
Promotional Items
Social Media
Public relations

15. Food Food serves an intergral or educational purpose
Food Service Criteria needs to be met
Food Workers Cards for those handling food

16. Promotional Items In Total: $10,000 $600 or less per year
Campus Licenced Vendor

17. The Power of Social Media
Do you know how many people in the U.S use social media nowadays?

18. US population with a social media profile from 2008 to 2016
Source:

19. Public Relation
Be open
Be social
Be Impressive
Be confident

20. Marketing is not a hard thing once you are willing to put your effort in it.
Now, it’s time to start marketing not only your clubs, your events but also yourself.

21. Pick one object that you like
You have 20 minutes in total
Think about how to market your object in an effective way

22. Marketing an object is the same as marketing your events
Attractive appearance of the events
The Inside/benefits of the events
We wish every single “seed” can become a strong, tall and immortal tree on our campus.
We are happy to help the clubs become more successful.

23. Questions?

24. Contact us:
Our Office Location: ARC 130 (Involvement & Leadership Office/ILO) us
Phone:
Club Council direct line:
Club Council adviser: