1. The Four Basic Principles
Repetition
Contrast
By: Megan Kilsdonk
Alignment
Proximity
Quiz Question #1
Quiz Question #2

2. Contrast
Contrast is the idea to avoid elements on the page that are similar.
If the elements are not the same then make them incredibly different.
Contrast is normally the most important visual you will see on the page. Its why you look at the page in the first place!
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3. Repetition
Repetition is the idea of repeating visual elements on the page.
In doing this you will guide the reader with organization and comfort so they know they are still on the same site when browsing around.
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4. Alignment
Every element on the page should be placed with another element on the page with some visual connection.
Alignment is what makes the page look clean and sophisticated
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5. Proximity
Items within the page should always be grouped close together. Doing this will make the times become one visual unit instead of many separate ones. This gives the reader a clear structure.
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6. Font Rules Serif San Serif
Thicker, overall very readable and used commonly in texts such as children’s books
Very little transition in the strokes
San Serif
Without the horizontal serifs
No visible thick/thin transition in the strokes
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7. Quiz Question #1 What visual is the most important out of the four?
A) Repetition
B) Contrast
C) Proximity
D) Alignment
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8. Correct
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9. Try Again
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10. Quiz Question #2 What Principle has to do with grouping? A) Proximity
B) Repetition
C) Contrast
D) Alignment

11. Correct!
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12. So Close!
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