1. Young Elected Officials Network February 2016

2. Project New America – Built to Share
Subscriber Network: Legal structure reaches key national and state stakeholders. Expertise: Dynamic research repository provides deep dives into demographics, issues and states Innovation: Cost-effective research tools save money by avoiding duplication and getting better results.

3. A Glance at Some of Our Subscribers and Clients
Political
Advocacy
Labor
Civic Engagement

4. Understanding the Millennial Mindset: Lessons for Connecting With All Ages
@PNAMERICA

5. Among entire public, top problems are Economy, Security and Government
Recent Trends in the Most Important U.S. Problems
What do you think is the most important problem facing this country today?

6. Among Millennials, jobs, debt, terrorism and equal pay stand out as top issues
Wants to make America a leader in creating jobs for the next century
Wants to reduce the national debt
Will be strong in protecting America from ISIS and other terrorist threats
Favors policies to reduce student debt and make college affordable
Supports ensuring equal pay for equal work for women
82%
79%
76%
Q.7ab – Hart Research, March/April Battleground States
75%
73%
Hart Research, March/April Battleground States, 1,501 millennials

7. Largest & Most Diverse Generation Ever
Born after 1980; Currently Ages 16-36
75 Million
“Interactive-A Portrait of Five Generations,” Pew Research-Census Current Population Surveys Feb. 2010;
U.S. Census Data;
62% of women have some college education, men only 51%
25% speak language other than English at home
There is are different definitions of Millennial age cohort, but for most of this analysis the Pew Research Center will be used (Starting in 1980)

8. Since ‘10, Millennial registration has doubled ‘14 turnout lower than ‘10
Registered
34.4m
Registered
47.4% 78.4%
Turn-out: 65% % % %
Source: PNA Analysis of Catalist Voter File. Accessed Jan Active and Inactive Millennials (born after 1/1/1980).

10. ACTUALLY, Millennials are….
Closely connected to other generations
Leading change in corporate and political culture
Hungry for solutions, not picking a side in older generational fights
Idealistic and pragmatic

11. Millennials Lead the Charge on Tech
68% of all American adults now own a smartphone, % of Millennials
65% of American adults use at least one social media networking site
No longer one-way mass communication
Millennials lead the technological changes that are affecting everything we do
Pew Research. Oct 2015; The Global Mobile Report. comScore. Jul 2015.; Social Media Update 2014; Pew Research. Jan. 2014

12. Increasingly, all ages are following politics on social media Millennials are Leading the Way
% of registered voters who follow candidates for office, political parties, or elected officials on social networking sites like Facebook and Twitter
Pew Research, May 2015

13. New Media Dominates, But Not Trusted
Ypulse. Millennials and News, Fact-Checked. May,

14. “Humor Me” 86% of Millennials share sense of humor with their friends
Only 45% say they share same political views
55% want politicians to show their sense of humor more
More want to know a politician’s favorite comedian (40%) than sports team (33%) or band (27%)
Comedy Central. (Oct 2012). Millennial TRU Insights & Insight Research.
Source: Comedy Central. (Oct 2012). Millennial TRU Insights & Insight Research.

15. Key Issues

16. Millennials are leading the trend toward being an Independent
2015
2010
2005
1995
2000
Millennial
47%
Gen X
42%
Boomer
35%
Pew Research Center

17. Less Trusting
Source: Pew Research Center. General Social Survey Data (May 2014).
Source: Pew Research Center. General Social Survey Data (May 2014).

18. They hold both Skeptical & Aspirational views on
Government, Business & Media
Source: Third Way / Pew Research Center (1); Harstad Survey (2, 5-8); Ypluse “Millennials and News, Fact Checked” (3); Harvard IOP 2012 (4); 18

19. Acting on Climate and Clean Energy

20. Millennials believe earth is warming more than older generations
“Is there solid evidence the earth is warming?”
Yes – solid evidence
Yes – because of human activity
No – not solid evidence
Millennial
Gen X
Boomer
Silent
In 2015 Pew survey, 6 in 10 age say earth is warmer because of human activity compared to only 35% over age 65
The Generation Gap and the 2012 Election. Pew Research Center. Public Release Nov 3, 2011. 20

21. Millennials favor government action on climate & renewable energy
Strongly
Agree climate change will seriously harm our generation
Government should do more to protect environment from pollution
Government should do more to address climate change
Favor requiring 1/3 renewables
like solar and wind by 2030
Favor reducing carbon pollution to deal with climate
Survey: National Millennial Adults, Age  n=2,004. (Apr 2014).  Harstad Strategic Research Inc.. Project New America & Youth Engagement Fund. Public Release May 15, 2014.
Republicans 55% 68% 57% 75% 67%
Survey: National Millennial Adults, Age  n=2,004. (Apr 2014).  Harstad Strategic Research Inc.. Project New America & Youth Engagement Fund. Public Release May 15, 2014. 21

22. Millennials believe we can have strong economy AND combat climate change
Total Agree
Strong Agree
Dem
Ind
Rep
Possible to combat climate change and have a strong economy; don’t have to choose
77%
50%
86%
79%
58%
Combatting climate change will create more jobs, encourage innovation
73%
41%
47%
Carbon pollution negatively impacting our climate, health
69%
42%
83%
74%
33%
Inaction means my generation cleaning up older generation’s mess
68%
38%
87%
70%
34%
Climate Change is increasing number, severity of extreme weather events.
62%
30%
59%
32%
Greenberg Quinlan Rosner Research. NextGen Climate & Democracy Corps. Public Release Oct 31, 2014.; Survey: National Millennial Adults, Age  n=2,004. (Apr 2014)
Greenberg Quinlan Rosner Research. NextGen Climate & Democracy Corps. Public Release Oct 31, 2014.; Survey: National Millennial Adults, Age  n=2,004. (Apr 2014)

23. Q10 / Q14. Volunteering and campaign activities.
Millennials volunteer and participate in community activities, less in political engagement.
Q10 / Q14. Volunteering and campaign activities.
Community and church
activities
Political and campaign activities
Survey: National Millennial Adults, Age  n=2,004. (Apr 2014).  Harstad Strategic Research Inc.. Project New America & Youth Engagement Fund. Public Release May 15, 2014.